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Campaign Orientation

Campaign Orientation . Two Political Pathways... … Politician or Policy. Campaign Strategy to elect officials that understand the importance of a healthy business environment and minimal regulations governing the real estate business.

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Campaign Orientation

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  1. Campaign Orientation

  2. Two Political Pathways...…Politician or Policy • Campaign Strategy to elect officials that understand the importance of a healthy business environment and minimal regulations governing the real estate business. • Legislative Strategy to influence business public policy and regulations surrounding the real estate profession.

  3. Candidate Planning & OrganizationReality Cornerstones to Look For… • Campaign Plan:Activities, Timing, Organization • Budget and Fundraising Plan: Where is the money coming from and how is it being spent • Organization: By committee or by function…typically function.

  4. Candidate Recruitment • Start now looking for candidate prospects • Where to Look • REALTOR® groups, allied groups & businesses groups • Look to civic and church groups • City councils or county commissions • Look for experience in many facets of life • Look at the person’s situation • family, job, money, time commitment • political or philosophical views • desire, energy • Assign person(s) to approach prospect • Discuss possible support with them • financial • volunteer • Gauge interest and REALTOR® support

  5. Candidate Interviews & Endorsements • Invite all candidates in writing • Date, time, place • Format • Length of interview • Neutral location for interview • Assign different questions to different REALTORS® • Query about … • background, education, experience, personal interests • real estate and business issues • community issues • hot topic statewide issues

  6. Leveraging Endorsements • Cover letter (press release) • List or person • Why you support them • Invitation for all to support • Notify area weekly (ies) • Notify local daily (ies) • Notify local radio &/or TV…news directors • Send list (email/snail) to all REALTORS® • Post on website & in office

  7. Candidate Forums • Candidate Breakfast, Night or Luncheon • Debate format • Candidate remarks only • Remarks and Q&A • Include other groups • Table for materials

  8. Volunteers “God’s gift to candidates” • Work at events • Write a letter to the editor • Make phone calls • Canvass door to door • Put up signs

  9. Volunteers“God’s gift to candidates” • Volunteer Mngt-Training – experienced volunteer coordinators are a “gem” to a candidate. • Coordinate phone banks • Identify events • Coordinate letter-to editor writing • Plan or coordinate door-to-door • Maintain a database & print lists • Put up signs

  10. Volunteer “Things” • Offer telephone Banks - REALTOR® offices have phones! • volunteer recruitment • voter I.D. • event turnout • GOTV • Copying machines • Computers and printers • Yard sign assembly area • Area in office for issue materials • Sign location planning & management

  11. Endorsements…Help Line Up Supporters • REALTORS® have contacts throughout the community. Candidates want to meet them and gain their support. • Arrange introductions • Provide a call list

  12. ContributionsThe Mother’s Milk of Politics • Make no mistake, money is the holy grail for any campaign. • Write a check! • Hold a cocktail or coffee party • Office challenges • Progressive dinners/bar-b-q • Percentage pledges • Sponsor an event • Donate to RPAC • Yard sale & contribute proceeds

  13. Voter ContactThe Oh, So Ever Precious List! • Realtors Organizations • REALTORS® • Clients • Business Associates • Circulate a sign-up sheet in the office • Offer a reference group list

  14. A Few Media Ideas • Letters To Editor • Guest Opinions • Paid advertising – REALTOR® ad • Weeklies are very good • Dailies (depends on candidate & area) • Publish endorsements & state support

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