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The Athletics Review Process —. Are We Doing What We Say We Are Doing?. Presenters. Betsy Mitchell Betsy Mitchell Consulting Mike Clary Director of Athletics ・ Rhodes College George VanderZwaag Director of Athletics ・ University of Rochester

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the athletics review process

The Athletics Review Process —

Are We Doing What We Say We Are Doing?

presenters
Presenters
  • Betsy MitchellBetsy Mitchell Consulting
  • Mike ClaryDirector of Athletics ・ Rhodes College
  • George VanderZwaagDirector of Athletics ・ University of Rochester
  • Moderator: Debbie LazorikDirector of Athletics ・ Marietta College

National Association of Division III Athletic Administrators

the athletics review

The Athletics Review

Striving for Program Excellence

Betsy Mitchell

why an athletic department review
Why an athletic department review?
  • Intense competition for students and dollars in member institutions
  • Required focus on efficiency and effectiveness
  • Need to modernize the role of athletics as critical to a healthy institution.
  • Meaningful integration of athletics is a unique “best practice” for each member.

National Association of Division III Athletic Administrators

why review continued
Why review continued…
  • Well articulated athletic curriculum makes strong case for place of athletics.
  • Programs must be able to clearly articulate their mission and curriculum in order to justify their existence and expenditure.
  • Division philosophy and uniqueness must be focused on the curricular side of equation

National Association of Division III Athletic Administrators

when should a review be considered
When should a review be considered?
  • Prior to accreditation review
  • Part of regular college rotation
  • Strategic planning for entire institution
  • Preparation for capital campaign
  • Major financial decisions
  • Adding or reducing program
  • Long term staff members transition
  • Title IX concerns or challenges
  • Keeping with historic “best practices”

National Association of Division III Athletic Administrators

what is included in a review
What is included in a review?
  • Institution and department mission/vision
  • Communication with constituencies
  • Objective and subjective data analysis
  • 360 degree view
  • Do we walk our talk?
    • Policies, procedures, perception

National Association of Division III Athletic Administrators

how should the review be done
How should the review be done?
  • Internal: department, administrative, committee
  • Peer review: comparative
  • Include external components: objective without competitive fear
  • With goals and outcomes in mind
  • Including the highest levels of institution

National Association of Division III Athletic Administrators

benefits of an external consultant or review process facilitator
Benefits of an external consultant or review process facilitator.
  • Objective rather than subjective.
  • Comparative without loss of competitive advantage.
  • Professional not personal.
  • Facilitation.
  • Professional support for athletic director.

National Association of Division III Athletic Administrators

peer review

PeerReview

Mike Clary

Director of Athletics • Rhodes College

invitation and support by chief executive officer
Invitation and Support by Chief Executive Officer
  • Provides commitment at the highest level
  • Stresses importance of the review
  • Ensures access to various campus groups

National Association of Division III Athletic Administrators

institutional liaison
Institutional Liaison
  • An administrator, perhaps cabinet level, who can facilitate access, objectivity and logistical support

National Association of Division III Athletic Administrators

composition of committee
Composition of Committee
  • Two (2) Director’s of Athletics from peer schools that are highly selective, national liberal arts schools
  • Retired President from institution within conference
  • Emeritus member of Board of Trustees and former student-athlete
  • Former student-athlete who is an assistant coach at a Division I institution
  • Retired Women’s Director of Athletics at a highly selective Division I institution and a former student-athlete

National Association of Division III Athletic Administrators

institutional internal review
Institutional Internal Review
  • Survey which provided input and data from student-athletes, non-varsity athletes, faculty, staff and alumni
  • Review chaired by Faculty Athletics Representative. Report of internal committee drafted by FAR with assistance from:
    • Director of Athletics
    • Dean of Students
    • Chief Financial Officer
    • Senior Woman Administrator
    • Dean of Admissions and Financial Aid
    • Student-Athlete Advisory Committee
  • Internal Review Committee visited two peer schools for comparative data

National Association of Division III Athletic Administrators

conference call
Conference Call
  • Chaired by institutional liaison
  • Introductions and roles: what does each member bring to the committee
  • Review of internal review document
  • Need for additional information prior to visit
  • Review of visit and meeting schedule

National Association of Division III Athletic Administrators

groups to meet with while visiting campus
Groups To Meet With While Visiting Campus
  • Internal review committee
  • Student leaders from various campus organizations who are not varsity athletes
  • Current student-athletes
  • Athletic staff
  • Faculty Athletics Committee
  • Members of Student Affairs staff
  • Alumni/former student-athletes
  • CEO’s Cabinet
  • Chief Executive Officer

National Association of Division III Athletic Administrators

other activities during visit
Other Activities During Visit
  • Campus and athletic facility tour
  • Dinner at CEO’s house with internal review committee
  • At the conclusion of the visit
    • Wrap-up meeting of external review committee
    • Review of visit and discussion about assignments for production of report
    • Assign one member of review committee to compile and edit report

National Association of Division III Athletic Administrators

post visit duties
Post Visit Duties
  • Send initial draft to editor for review
  • Editor produces first draft of report; conference call to discuss draft; edits made
  • Editor produces second draft; 2nd conference call to finalize report; edits made
  • Final draft sent to committee members for review; final edits
  • Report presented to institutional liaison

National Association of Division III Athletic Administrators

university of rochester

University of Rochester

Internal Assessment Activities

George VanderZwaag

be clear in what we say we do
Be Clear In What We Say We Do
  • Establish a clear vision of who we are.
  • Set appropriate overall goals for the department consistent with this vision.
  • Require staff to align program goals with overall goals.
  • Visit these goals regularly through individual and department meetings.

National Association of Division III Athletic Administrators

vision
Vision

We will be a department of educators that strives for excellence in everything we do. We will demonstrate and expect high standards to generate a positive experience for students, and instill pride in the institution. In all aspects of our work we endeavor to contribute to the educational mission of the University.

National Association of Division III Athletic Administrators

overall goals
Overall Goals
  • To demonstrate excellence in the educational process.
  • To substantially strengthen the competitiveness of varsity teams.
  • To increase levels of participation in all non-varsity programs.
  • To establish and maintain a trajectory of success in the department.
  • To develop facilities and programs capable of serving the campus community and reflective of the quality of peer institutions.
  • To strengthen the University’s ability to attract the best students.

National Association of Division III Athletic Administrators

generate and organize data
Generate and Organize Data
  • Determine what we can effectively measure.
  • Put procedures in place to collect data.
  • “Deposit” the data in one place.

National Association of Division III Athletic Administrators

measure results
Measure Results
  • Determine your key metrics to track program results consistent with the overall goals of the department.
  • Review key metrics on a continual basis.
  • Present the most relevant data to the entire staff.
  • Talk about these measures in individual meetings.
  • Periodically update other constituents.
  • Benchmark against previous results and external data, if available.

National Association of Division III Athletic Administrators

ur key metrics
UR Key Metrics
  • Facility Use data
  • Participation data.
  • Revenue/Expense data.
  • Admissions data.
  • Graduation rates.
  • Competitive results.
  • Fund raising data.
  • GPA data.
  • Academic majors.
  • Attrition rates.
  • Probation rates.
  • Separation rates.
  • Student survey data.

National Association of Division III Athletic Administrators

key metric example student athlete opinion survey data
Key Metric Example: Student-Athlete Opinion Survey Data
  • Knowledge of fundamental techniques
  • Knowledge of the sport
  • Ability to evaluate talent
  • Practice planning
  • Administrative abilities
  • Ability to develop a game plan
  • Ability to teach fundamentals
  • Ability to communicate
  • Ability to teach strategy
  • Promotion of team discipline
  • Ability to motivate
  • Sportsmanship
  • Ethical behavior
  • Serving as a role model
  • Empathy and support for academic commitments
  • Accessibility off the field

National Association of Division III Athletic Administrators

key metric example facility use
Key Metric Example: Facility Use

National Association of Division III Athletic Administrators

key metric example gpa comparisons
Key Metric Example: GPA Comparisons

National Association of Division III Athletic Administrators

what are the challenges
What are the challenges?
  • Defining key metrics is difficult.
  • Not every performance standard can be easily quantified.
  • Access to certain types of data can limited.
  • Collecting, organizing, and analyzing data takes significant time and energy.
  • Data is best analyzed over relatively long time horizons.

National Association of Division III Athletic Administrators

how does this help us
How does this help us?
  • Incorporates measurable data to understand performance results consistent with goals.
  • Reinforces with internal and external constituencies performance measures.
  • Informs strategic planning.
  • Serves to quantify performance to support other means of assessment.
  • Creates a mechanism to measure performance over time.
  • Creates effective feedback loop to staff.

National Association of Division III Athletic Administrators

the athletics review process1

The Athletics Review Process —

Are We Doing What We Say We Are Doing?

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