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News presentation. The institution , its representative and its representation. News presentation. two levels / phases of presentation : the programme itself : the product of the institution

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Presentation Transcript
News presentation

News presentation

The institution, itsrepresentative and itsrepresentation


News presentation1
News presentation

  • twolevels/phasesofpresentation:

    • the programmeitself : the productof the institution

      • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio

      • verbal: headlines

    • the item (kernel) of the NP, the representativeof the institution


From transmission to communication
Fromtransmissiontocommunication

  • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message

    • newsreader - previousformats

    • readswith no distractionsfrom the message, thus:

      • lackof background

      • head and shoulders frame

      • onlyoneperson at a time

      • no extraneous or spontaneouscomments

      • no personalisation


  • Alsoconsistentwiththisconceptionof the news :

    • Irregular nomination of reporter in the field and his/her location

    • Lackofanobvious studio space/place


Space of the studio
Spaceof the studio

  • Visual and verbalreferencestogeographical position

  • Signallediconically

  • Newsroomas background

  • Proximal and distaldeixis

  • Site ofenunciation

  • Discourseofheadlines


Mode of address
Mode ofaddress

  • Autocue, teleprompterallowfordirectrelationshipwith audience

  • Qualitativelydifferentfromdirectaddress

  • Notgrounded in reciprocity

  • Parasocial interaction

  • Establishment of the frame throughdirectgreetings


The turn to communication
The turn tocommunication

  • Developments in technology

  • Recognitionofpotential, self-awareness

  • Shiftingof focus fromtransmissiontocommunicationofmessage

    • PR firmsengagedto re-vamp institutionalimages

    • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution

    • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality







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