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News presentation. The institution , its representative and its representation. News presentation. two levels / phases of presentation : the programme itself : the product of the institution

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Presentation Transcript
news presentation

News presentation

The institution, itsrepresentative and itsrepresentation

news presentation1
News presentation
  • twolevels/phasesofpresentation:
    • the programmeitself : the productof the institution
      • semiotic, visualaspects in opening sequenceofsignaturegraphics, logo, imagesofNPs, studio
      • verbal: headlines
    • the item (kernel) of the NP, the representativeof the institution
from transmission to communication
Fromtransmissiontocommunication
  • Evolutionof the news bulletinfrom a concernwith the transmissionof news/a messageto a concernwith the communicationof news/a message
    • newsreader - previousformats
    • readswith no distractionsfrom the message, thus:
      • lackof background
      • head and shoulders frame
      • onlyoneperson at a time
      • no extraneous or spontaneouscomments
      • no personalisation
slide4

Alsoconsistentwiththisconceptionof the news :

    • Irregular nomination of reporter in the field and his/her location
    • Lackofanobvious studio space/place
space of the studio
Spaceof the studio
  • Visual and verbalreferencestogeographical position
  • Signallediconically
  • Newsroomas background
  • Proximal and distaldeixis
  • Site ofenunciation
  • Discourseofheadlines
mode of address
Mode ofaddress
  • Autocue, teleprompterallowfordirectrelationshipwith audience
  • Qualitativelydifferentfromdirectaddress
  • Notgrounded in reciprocity
  • Parasocial interaction
  • Establishment of the frame throughdirectgreetings
the turn to communication
The turn tocommunication
  • Developments in technology
  • Recognitionofpotential, self-awareness
  • Shiftingof focus fromtransmissiontocommunicationofmessage
    • PR firmsengagedto re-vamp institutionalimages
    • Communicativeskills and personal qualitiesofNPs and studio, whichrepresent the institution
    • More relaxed and informalpresentation, personalisation, consistentwithgrowingself-referentiality
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