It s all in the name
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It’s all in the name!!!. The Concept. Everyone loves a bargain – thus, the BARgain Card ! Members receive discounts on a variety of goods and services with key merchants and businesses throughout the community. Deeper discounts than those offered to the general public.

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Presentation Transcript

The concept
The Concept

  • Everyone loves a bargain – thus, the BARgain Card!

  • Members receive discounts on a variety of goods and services with key merchants and businesses throughout the community.

  • Deeper discounts than those offered to the general public.

  • Membership recruitment – the BARgain Card has appeal for all members unlike other association benefits.

  • Must be a member of the bar association to receive a BARgain Card.


Happy 1 st anniversary
Happy 1st Anniversary!

  • Achieved 70+ participating vendors in the 1st year

  • Vendor “wanna-be’s” now soliciting the MCBA

  • Types of Vendors:

    • Dining

      • Casual and formal…

    • Health and Fitness Services

      • Health clubs, spa services and massage therapy…

    • Retail

      • Clothing stores, gift stores, floral shops, dry-cleaning…

    • Professional Services

      • Network support, photography, paper supply, printing and much, web and graphic design…

    • Entertainment

      • Museums, cooking classes, performance theaters…


Establishing vendors
Establishing Vendors

  • Convinced potential vendors that the legal community has money to spend.

  • Target vendors that the legal community frequents.

  • Utilize member connections with specific vendors.

  • Recruit current vendors used by the bar association and other law firms.

  • Deliver vendors promotional benefit in exchange for meaningful discounts.


Promotion of vendors to members
Promotion of Vendors to Members

  • Publish complete list of BARgain Card vendors in quarterly member publication.

  • New vendors featured in monthly member publication and legal newspaper.

  • Web site constantly updated.

  • Wallet sized vendor lists.

  • Word of mouth!

Expires X/XX/XXXX

For the most current list of BARgains, please visit our website:

WEBSITE HERE

Proud BAR ASSOC. NAME HERE Member

Name ID #: 1234

BAR ASSOCIATION NAME HERE


Yearly maintenance
Yearly Maintenance

  • Vendor list updates

    • Web site

    • Member publications

    • Wallet cards

  • Vendor agreement renewals

  • Member and vendor feedback

  • Audit on vendor compliance


  • Questions challenges
    Questions & Challenges

    • Should we charge for exclusivity?

    • Should we renew agreements with vendors that are not competitive with other vendors?

    • Should we publish vendor advertisements on our Web site? For free or for a fee?

    • Increasing vendor awareness w/members.


    What is a bargain worth
    What is a BARgain Worth?

    • Currently selling program to other bar associations.

    • Program package includes:

      • BARgain Card logo

      • Marketing materials

      • Communications (to vendors and members)

      • Vendor database

  • Pricing based on the annual budget of the bar association.


  • Monroe County Bar Association 1 Exchange Street, 5th Floor Rochester, New York 14614

    P 585-546-1817 F 585-546-180 E [email protected]


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