Figure 13.1 Five key components of a strategy. Figure 13.2 Competing on outcome and/or experience. Figure 13.3 PUV criteria for two supermarket chains Adapted from Bowman (1998). 6. Figure 13.4 Perceived user value and price Adapted from Bowman (1998). 6.
Figure 13.1Five key components of a strategy
Figure 13.2Competing on outcome and/or experience
Figure 13.3PUV criteria for two supermarket chainsAdapted from Bowman (1998).6
Figure 13.4Perceived user value and priceAdapted from Bowman (1998).6
Figure 13.5 Importance–performance matrixAdapted from Slack et al. (2007).8 Reprinted by permission of Pearson Education Limited.
Figure 13.6 Strategy drivers
Figure 13.7 Visionary leadership