Figure 13.1 Five key components of a strategy. Figure 13.2 Competing on outcome and/or experience. Figure 13.3 PUV criteria for two supermarket chains Adapted from Bowman (1998). 6. Figure 13.4 Perceived user value and price Adapted from Bowman (1998). 6.
Figure 13.3PUV criteria for two supermarket chainsAdapted from Bowman (1998).6
Figure 13.5 Importance–performance matrixAdapted from Slack et al. (2007).8 Reprinted by permission of Pearson Education Limited.