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MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications

MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications MobiWeb2.0 Outreach Work Package Leader. Outline. MobiWeb 2.0 Review. 2008 Highlights Outreach Goals for 2009 Targeted Audiences Focus on Developer Outreach Diverse Communication Support

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MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications

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  1. MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications MobiWeb2.0 Outreach Work Package Leader

  2. Outline MobiWeb 2.0 Review 2008 Highlights Outreach Goals for 2009 Targeted Audiences Focus on Developer Outreach Diverse Communication Support Press Outreach Conclusion 12 March 09 2

  3. 2008 Highlights MobiWeb 2.0 Review Increased awareness of W3C Mobile Web Initiative in Europe 3

  4. 2009 Outreach Objectives MobiWeb 2.0 Review Organization of MWI Promotion talks (D1.1) Outreach to developers Establishing links with ICT community Distribution of press releases (D1.2) Collection of press clippings (D1.3) Development of outreach material (D1.4) 4

  5. Targeting many audiences MobiWeb 2.0 Review • Organization of MWI Promotion talks (D1.1) • MobiWeb2.0 staff participated in 15events in 2009 before diverse type of audiences: • European industry (C-level) • European Academics / Universities • Mobile Web Developers / Designers • ICT European community • Public at Large • Press / Analysts 5

  6. IndustryOutreach MobiWeb 2.0 Review 6

  7. ICT Community/Academic Outreach • Chianti: Joint workshop at WWW09 on Mobile Widgets • ICT Mobile Summit 2009 • NEM 2009 Mobile Summit • Future Network - Mobile Summit • 2 Concertation Meetings MobiWeb 2.0 Review 7

  8. Developer Outreach MobiWeb 2.0 Review 8

  9. Reached Audiences MobiWeb 2.0 Review 9

  10. Communication Material (D1.4) • We provided communication support for the other project work packages: • W3C workshop on the Future of Social Networking • MWBP training course (WP2 deliverable) • W3C mobileOK checker (WP4 deliverable) MobiWeb 2.0 Review 10

  11. W3C Workshop on Social Web Focus on Mobile social networking -- MWI-organized workshop on the “Future of Social Networking”, Jan. 09, Barcelona MobiWeb 2.0 Review 11

  12. MWBP training course Certificates of completion of the mobile training course (online and live event) MobiWeb 2.0 Review 12

  13. W3C mobileOK checker • New designed interface of the W3C mobileOK checker results MobiWeb 2.0 Review 13

  14. Press Releases (D1.2) MobiWeb 2.0 Review • 3 February 2009:Social Networking Challenges Identified by Industry Leaders in W3C Workshop • Available in 12 languages: Arabic, Dutch, Finnish, French, English, Greek, German, Hebrew, Japanese, Portuguese, Spanish and Swedish • 7 April 2009: W3C Welcomes Developer Community at WWW2009 in Madrid • Available in 10 languages: Arabic, Chinese, Dutch, French, English, German, Greek, Portuguese, Spanish and Swedish 14

  15. Media Coverage (1.3) MobiWeb 2.0 Review In 2009, near 70 press clips worldwide: 15

  16. Media Coverage (cont.) MobiWeb 2.0 Review Lasting impact of MobiWeb2.0 work: • Relevant • Referenced • Important publications • International publications 16

  17. Online Promotion MobiWeb 2.0 Review • Web sites: • FP7 - MobiWeb 2.0 • W3C Mobile Web Initiative • Interactive online channels/platforms: • MWI Team Blog • Planet Mobile Web • W3C Blog • MobiWeb2.0 twitter 17

  18. Conclusion MobiWeb 2.0 Review • Intense outreach activity in 2009 • Regular pulse/presence throughout the year • Significant results • Diverse audiences reached • Focus on European developer community • Lasting impact 18

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