Exclusive networks iberia q1 q2
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Exclusive Networks Iberia Q1-Q2. Marketing Plan (Q2: April-May-June). Workshops for Partners (VIP) UTM (Sophos) – Madrid & Webinar Modern Malware ( FireEye ) – Lisbon and Barcelona DDoS (Arbor) – Madrid Mobility / MDM ( MobileIron ) – Madrid Mobile Security ( Zscaler ) - Madrid

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Exclusive Networks Iberia Q1-Q2

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Exclusive networks iberia q1 q2

Exclusive Networks Iberia

Q1-Q2


Marketing plan q2 april may june

Marketing Plan(Q2: April-May-June)

  • Workshops for Partners (VIP)

    • UTM (Sophos) – Madrid & Webinar

    • Modern Malware (FireEye) – Lisbon and Barcelona

    • DDoS (Arbor) – Madrid

    • Mobility / MDM (MobileIron) – Madrid

    • Mobile Security (Zscaler) - Madrid

  • Certification Courses / Training for Partners

    • Palo Alto Networks

    • Infoblox

    • AerohiveNetworks

  • Pre-sales Exclusive Sessions (Portfolio EXN)

    • Bull (10 Pre-Sales)

    • Telefónica(35 Pre-Sales)


Marketing plan q2 april may june1

Marketing Plan(Q2: April-May-June)

  • Vendors Workshops for Partners

    • NutanixBreakfast Meeting (April, 17th) – Madrid. Just for prospect Partners

    • Imperva Update (May, 9th) – Madrid & on-line. Just for Imperva Partners

  • PartnerMeetings

    • Aerohive Networks – TBC (May-June)

    • Palo Alto Networks - TBC (May-June)

    • Sophos - TBC (May-June)

    • Mobile Ecosystem Roadshow (mix Partners and End Users)

    • Presentation at asLAN 2013 (April, 10th - 11th) : Tradeshow, Conference, Press Meeting, stand with documentation…

    • Barcelona Seminar (May, 16th)- end users and partners

    • Lisbon Seminar (May, 29th)- end users and partners

    • Madrid Seminar (June, 6th)- end users and partners


Marketing plan q2 april may june2

Marketing Plan(Q2: April-May-June)

  • Tradeshow: asLAN 2013 (Association of suppliers of network systems)

    • Mobile Ecosystem Official Presentation

    • Mobile Security – Zscaler

    • How to design a WiFi network for mobile environments – Aerohive

  • Seminars end user oriented/ co-participation with partners

    • Aiuken “DDoS & Security” (FireEye, Imperva and Arbor) - Madrid

    • Acuntia “Security Event” (Arbor and Palo Alto Networks) – Santiago C.

    • S21Sec “APTs Protection” (FireEye) – Madrid and Bilbao

    • MDTel “DB Security” (Imperva) – Madrid

    • Glintt “FW Administration and Audit” (Tufin Tech.) – Lisbon

    • DianaTorres “Mobility: Management and Security” (MobileIron) – Seville

    • DianaTorres“Network Automation” (Infoblox) – Seville

    • Exis-TI “Mobility and NG FW” (Aerohive, MobileIron & PAN) - Madrid

    • Fujitsu – NG Threat Protection (FireEye) – Madrid


  • Marketing plan q2 april may june3

    Marketing Plan(Q2: April-May-June)

    • Advertising


    Marketing plan q2 april may june4

    Marketing Plan(Q2: April-May-June)

    • Brochures


    Marketing plan q2 april may june5

    Marketing Plan(Q2: April-May-June)

    E-mailing Campaigns

    Regional Promotions

    • 3-4 e-mailings per week

    • 13.000 Spain

    • 3.500 Portugal


    Best ideas

    Best Ideas

    • Focus: Technology instead of the Product

    • Limited registrations (max.10)

    • Educational

    • 1-2 active partners involved after each meeting

    • 180 Followers in 4 months

    • 445 Tweets (5 tweets per day)

    • Great tool to keep our partners updated

    • Great platform to catch up with the latest news and trends


    Exclusive networks iberia q1 q2

    DDoSMarketing European Campaign


    Exclusive networks iberia q1 q2

    • Start of dispatch - 29th October 2012

    • Database Size:

      • 12.640 contacts (Partners & End Users)

    • E-mailing Open rate:

      • 2.424 contacts

    • Survey Link Open rate:

      • 28 contacts

    • We’ve got 14 valid answers in the survey

    • (5 End Users and 9 Partners)

    • Results:

    • “A” Risk Level Reports – 1

    • “B” Risk Level Reports – 8

    • “C” Risk Level Reports – 5

    • Start of dispatch - 17th November 2012

    • Database Size:

      • 4.026 contacts (Partners)

    • Webinar Link Open rate:

      • 56 contacts

    • We´ve got 17 Webinar Attendees (ALL PARTNERS)


    Exclusive networks iberia q1 q2

    • Start of dispatch - 21st March 2013

    • Database Size:

      • 13.669contacts (Partners & End Users)

    • E-mailing Open rate:

      • 2.397 contacts

    • Documents Link Click rate:

      • 38 contacts

    • Survey Link Click rate:

      • 19 contacts

    • We’ve got 2 valid answers in the survey

    • (Both Partners)

    • We’ve got 9 document downloads

    • (8 partners and 1 End User)

    • Start of dispatch - 4th April 2013

    • Database Size:

      • 13.821 contacts (Partners & End Users)

    • Documents Link Click rate:

      • 24 contacts

    • Survey Link Click rate:

      • 48 contacts

    • We’ve got 4 valid answers in the survey

    • (3 Partners and 1 End User)

    • We’ve got 3 document downloads

    • (2 partners and 1 End User)


    Exclusive networks iberia q1 q2

    Follow Up

    • These are the results of the follow up :

    • Follow up Calls

    • 21 Follow up calls

    • Qualified Leads

    • 2 End Users (Mapfreand Euskaltel)

    • 3 Partners ( Powernet, Satec and Telefónica)


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