The development, change, and transformation of MIS
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The development, change, and transformation of MIS A content analysis of articles published in business and marketing journals. Suphan Nasir International Journal of Information Management 2005 Presented by lemon Hsu, 2005/10/27. Agenda. Introduction Research methodology Research findings

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Suphan nasir international journal of information management 2005

The development, change, and transformation of MIS A content analysis of articles published in business and marketing journals

Suphan Nasir

International Journal of Information Management 2005

Presented by lemon Hsu, 2005/10/27


Agenda

Agenda

  • Introduction

  • Research methodology

  • Research findings

  • Discussion and conclusion


Introduction

Introduction

  • Business and marketing world beginning revolutionary changes

  • Need to take advantage of the IT and IS

  • Marketing information system (MkIS)

    • Data gathering

    • Data analysis

    • Marketing planning

    • Marketing decision making

    • Implementation of marketing activities

    • control


Research methodology

Research methodology

  • Content analysis

    • Uses a set of procedures to make valid inferences from the text

    • Time interval is a crucial decision in any longitudinal content analysis

      • This study: 33 years (1970~2002), 136 articles


Research methodology cont

Research methodology (cont.)

  • The content analysis process


Research methodology cont1

Research methodology (cont.)

  • Step1: Selecting sample

    • Used marketing and business journals

      • European Journal of Marketing (1971~)

      • Journal of Marketing (1936~)

      • Journal of Marketing Research (1964~)

      • Journal of the Academy of the Marketing Science (1973~)

      • Industrial Marketing Management (1971~)

      • McKinsey Quarterly (1965~)

      • Harvard Business Review (1922~)

      • Sloan Management Review (1965~)

    • 136 articles that contained “information system”


Research methodology cont2

Research methodology (cont.)

  • Step2: Specifying the unit of analysis

    • Six unit commonly used:

      • Word, word sense, sentence, theme, paragraph, whole text

    • Sorter (primary research) read the abstract and title to determine the theme, in order to:

      • Identify trend and change in MIS concepts and themes

      • Detect predominantly used research types

      • Compare the publishing productivity of journals


Research methodology cont3

Research methodology (cont.)

  • Step3: Determining the category scheme

    • Identification of the categories into which units are to be placed

    • A category structure that was developed specifically for this study

    • 2 coders trained and actual coding

      • 1st coder generated 13 categories

      • 2nd coder generated 12 categories


Research methodology cont4

Research methodology (cont.)

  • Step4: Selection of final categories

    • Researcher evaluated 25 category and developed a final list of categories

    • 2 judges assigned the theme code (which represented the primary research) of each article


Research methodology cont5

Research methodology (cont.)

  • Step5: Reliability assessment

    • Reliability analysis determine the themes of articles

      • Percentage match: 91% (recommend 85%)

      • Conservative reliability measure (Cohen’s kappa (κ)): 0.9 (closer 1 indicate higher agreement)

      • Perreault and Leigh’s reliability index (Ir): 0.95


Research findings

Research findings

Theme analysis of 136 articles over the past three decades


Research findings cont

Research findings (cont.)

Theme analysis of 136 articles over the past three decades


Research findings cont1

Research findings (cont.)

Change and trend analysis of themes over the past three decades


Research findings cont2

Research findings (cont.)

Theme analysis of the first decade (1970~1979)


Research findings cont3

Research findings (cont.)

Theme analysis of the second decade (1980~1989)


Research findings cont4

Research findings (cont.)

Theme analysis of the third decade (1990~2002)


Research findings cont5

Research findings (cont.)

Publication-type analysis

  • Popularity of IS implementations in general

  • Number of IS-related articles in marketing journal after 1980s


Research findings cont6

Research findings (cont.)

Research type analysis


Discussion and conclusion

Discussion and conclusion

  • 1970~1979

    • Most of articles have concentrated on the development of IS design

    • Achieving successful and effective IS design

    • Support the managers in decision making

    • Implementation of IS in the sale management has been popular


Discussion and conclusion cont

Discussion and conclusion (cont.)

  • 1980~1989

    • IS implementations have disseminated into different domains

    • User involvement in the management process of IS has increased

    • Decentralization of IS departments has become a dominant issue


Discussion and conclusion cont1

Discussion and conclusion (cont.)

  • 1990~2002

    • Collaboration, interaction continued to be mention

    • Changing role of CIO has been discussed

    • Outsource IS or in-house IS

    • Relationship marketing

      • Customer relationship management

      • Customer IS

    • Inter-organizational IS


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