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Going the last mile….Lessons learnt from Red Cross & Red Crescent Social Mobilization

Going the last mile….Lessons learnt from Red Cross & Red Crescent Social Mobilization. Presented by Dr. Asha Mohammed Chairperson, IFRC Health and Community Services Commission. Beyond the Clinic Door. Lessons………. 1. Volunteers our greatest asset.

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Going the last mile….Lessons learnt from Red Cross & Red Crescent Social Mobilization

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  1. Going the last mile….Lessons learnt from Red Cross & Red Crescent Social Mobilization Presented by Dr. Asha Mohammed Chairperson, IFRC Health and Community Services Commission

  2. Beyond the Clinic Door Lessons………..

  3. 1. Volunteers our greatest asset • Is a low cost, effective way of expanding programmes • Encourages local ownership • Enables more people to be trained in issues around HIV • Ensures that messages are appropriate to local context

  4. Malaria

  5. Polio eradication Polio eradication

  6. Measles Measles

  7. 2. Capacity Building • Appropriate trainings • Supplies • Mobility e.g provision of bicycles

  8. 3. Community Participation • Identification of community gate keepers • Identification of community volunteers • Mobilization of local resources • Monitoring of activities

  9. 4. Building partnerships • Encourages complimentarity of groups scaling up in the same area, avoiding duplication • Enables the org to achieve a level of scale up that they could not on their own • Increases the profile of the organization • Requires intensive effort e.g in relationship building

  10. 5.Advocacy • Involves shaping public debates by convincing people to pay attention to an issue, adopt a position and take action • Can be impressively successful for scale up by converting community based needs into national action • ‘Advocacy is about making small noises that can lead to big changes’

  11. 6. Meaningful involvement of PLHIV (MIPA) • Working together with networks of PLHIV is imperative • PLHIV have enormous impact on their communities. They are effective educators, counsellors, advocates, & trainers • Ensure that PLHIV are partners and not mere recipients of service

  12. 7.Caring for the Carers • Care givers and CHWs need psychological support too! • Need to deal with burnout (physical and emotional challenge) • Care and support for the volunteers living with HIV • Support prevention

  13. Workplace programmes

  14. Challenges • Volunteer Management- recruitment ,motivation, retention • Ensuring that the quality of work is maintained and that the right messages continue to be used • Lack of adequate and sustainable resources – involves maintaining support to a large number of people • Identifying the right partners with whom to scale up

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