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Five Things Successful Internet Departments Share

Five Things Successful Internet Departments Share. Phil Dupree Josh Vajda. 1. We evaluated: % overall sales from Internet Gross profit PVR Cost per sale Lead to show. Defining Internet “Success”. Justin Brun E-Commerce Manager Acton Toyota Littleton, MA. Our Panelists.

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Five Things Successful Internet Departments Share

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  1. Five Things Successful Internet Departments Share Phil Dupree Josh Vajda 1

  2. We evaluated: • % overall sales from Internet • Gross profit PVR • Cost per sale • Lead to show Defining Internet “Success”

  3. Justin Brun • E-Commerce Manager • Acton Toyota • Littleton, MA Our Panelists

  4. Greg Coleman • Director of Business Development & E-Commerce Director • Oxmoor Automotive Group • Louisville, KY Our Panelists

  5. Dennis Colome • eXteres Auto Our Panelists

  6. Ray Fenster • President • RayFenster.com • Fairwood, MD Our Panelists

  7. Richard Tolsma • Internet Sales Manager • Dan Wiebold Ford • Nampa, Idaho Our Panelists

  8. What five factors do you feel are the most important contributors to how successful your Internet Department is? We asked:

  9. What five factors do you feel are the most important contributors to how successful your Internet department is? • Quality and speed of response (72%) • Website search visibility (67%) • Management buy in and support (61%) • Staff training and accountability (61%) • Quality of Leads (58%) We asked:

  10. What is the most critical type of support you feel is needed from senior sales management in order to make an Internet sales department successful? We asked:

  11. What is the most critical type of support you feel is needed from senior sales management in order to make an Internet sales department successful? • Appropriate digital marketing budget (67%) • Demanding process accountability (44%) • Management involvement w/each lead (36%) • Effective pricing strategy (31%) • Management follow up on leads (28%) We asked:

  12. Question and Answer

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