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Module 4: Parsimonious. Brian Phelan. Agenda. Sales growth rate Enterprise profit m argin (EPM) Enterprise asset turnover (EATO) Projections. Sales Growth Rate. Restructuring Impaired acquisitions Layoffs 5 year plan -> growth by 2015. Industry Sales Growth Rates. Sales Growth Rate.

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agenda
Agenda
  • Sales growth rate
  • Enterprise profit margin (EPM)
  • Enterprise asset turnover (EATO)
  • Projections
sales growth rate
Sales Growth Rate
  • Restructuring
  • Impaired acquisitions
  • Layoffs
  • 5 year plan -> growth by 2015
sales growth rate1
Sales Growth Rate
  • 2014: -5%
  • 2015: 2%
  • 2016 and beyond: 4.5%
epm assumption
EPM Assumption
  • Assume: 7.5%
  • HP Average: 7.82%
  • IBM Average: 12.14%
  • MSFT Average: 30.49%
  • Little variation within each firms annual EPM
eato assumption
EATO Assumption
  • Assume: 3.86
    • Average HP EATO
  • EATO little annual variation for each firm
assumption summary
Assumption Summary
  • Sales growth rate:
    • 2014: -5% 2015: 2% 2016 and beyond: 4.5%
  • Enterprise profit margin: 7.5%
  • Enterprise asset turnover: 3.86
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