Marshall mcluhan
Download
1 / 46

Marshall McLuhan - PowerPoint PPT Presentation


  • 178 Views
  • Uploaded on

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Marshall McLuhan' - vina


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Marshall mcluhan

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

(McLuhan, Understanding Media , 1967)

Marshall McLuhan


Bullet or hypodermic theory
Bullet or Hypodermic Theory their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Message

Source Receiver


Two way process
Two-Way Process their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Message

Source Receiver

Feedback


Stalagmite theories
Stalagmite Theories their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Slow and subtle effects of mass communication

  • Social Learning Theory

    • media are active, though subtle, educators in teaching about the world


Cultivation theory
Cultivation Theory their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • “mainstreaming”

  • “affirmation for believers” and “indoctrination for deviants”

  • “story-telling role”

  • stereotyping and perceived reality

  • “cultivation of complacency”


Agenda setting theory
Agenda Setting Theory their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

The true power of the media is not in telling people what to think, but in telling them what to think about.


Media effects theories
Media Effects Theories their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • McLuhan and Toronto school

    • media affect how we organize our thoughts

  • Meaning Theory

    • media mould meaning

    • meaning may or may not be shared with audiences and producers


Media effects theories1
Media Effects Theories their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Audience Use Theories

  • how receivers use media and the messages received

    • entertain, inform, escape, companion


Media and health promotion
Media and Health Promotion their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Mass communication theories fit well with health promotion concepts

    • Health Belief Model can use Social Learning Theory and Cultivation Analysis Theory

    • Agenda Setting role of media useful in marketing awareness to assist with move through stages of TTM


Tying it all together

Tying it all together their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.


Health promotion work awareness strategies
Health Promotion Work their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.– Awareness strategies

Brauer, et al., 2006


Health promotion work environmental supports
Health Promotion Work their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.-- Environmental supports

Brauer, et al., 2006


Health promotion work policy development
Health Promotion Work their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.-- Policy development

  • Policies that establish

    • Healthy workplaces

    • Healthy schools

    • Healthy communities

    • Food access

    • Food availability

    • Reduced # living on low incomes

    • Limited exclusion of low income Canadians from participating in society

    • Restored social safety net

Brauer, et al., 2006


Adult education
Adult Education their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Adult roles, responsibilities, & previous experiences influence learning

    - topic relevant to their lives

    - hands-on learning

  • Adult learning is constantly occurring

  • Role of adult educator to facilitate this continuous learning process


Adult education1
Adult Education their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Formal and Informal learning

    • Working with experience

    • Dialoguing & storytelling

    • Networking


Adult education2
Adult Education their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Themed throughout course

    • Health promotion

    • Capacity building

    • Community development

    • Participatory approaches

    • Enlightenment, empowerment & emancipation


Best practices in nutrition interventions
Best Practices their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.in Nutrition Interventions

  • Lit review by Cancer Care Ontario

  • Searched e-databases + key informant interviews

  • ID’d effective interventions

    • program

    • policy

    • media


Health promotion approaches programs
Health Promotion Approaches -- Programs their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Education, awareness & skill building

    • knowledge gained  motivation & attitude change

    • require booster interventions as reinforcement (aka follow-up)

    • supports needed to facilitate new “behaviour”

    • supports for reinforcement of change


Health promotion approaches programs1
Health Promotion Approaches -- Programs their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Community Action

    • Focuses on community as force to ID & solve its problems

      • Empowerment, capacity building


Health promotion approaches programs2
Health Promotion Approaches -- Programs their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Environmental Support

    • Addresses physical & social aspects of environment

      • local action groups, mutual aid networks

    • can enhance & support health attitudes, behaviours


Health promotion approaches media efforts
Health Promotion Approaches -- Media Efforts their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Series of planned activities directed at whole populations

  • Primary roles of media:

    • presenter of new ideas

    • supporter to reinforce old messages

    • supplement to other program activities

    • promoter of programs


Health promotion approaches policies
Health Promotion Approaches -- Policies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Guide activities & resource allocation to contribute to development of healthy environment


Health promotion approaches theory
Health Promotion Approaches -- Theory their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Theory attempts to explain behaviour

  • Can guide development of effective interventions

  • All programs have a theory

    • not possible not to have a theory


Best practices in nutrition interventions1
Best Practices their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.in Nutrition Interventions

  • Used participatory models

    • planning, implementation, evaluation

  • Grounded in theory

  • Multiple strategies

  • Provided training & support

    • essential

  • Targeted stage of change


Best practices in nutrition interventions2
Best Practices their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.in Nutrition Interventions

  • Involved family

    • NB source of support

  • Adequate intensity & duration

    • not one-time events

  • Clear, simple messages

  • Considered political climate

  • Open communication lines

    • between involved organizations


Best practices recommendations
Best Practices -- Recommendations their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Development stage

    • participatory models

    • included all stakeholders

      • ID needs & priorities, develop strategies

    • target population

      • begin to develop skill base needed to sustain program


Best practices recommendations1
Best Practices -- Recommendations their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Effective implementation

    • adequate resources

    • training & support to sustain intervention long enough to bring about desired change

    • funding provided for intensive evaluation


Best practices on the web
Best Practices on the Web their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • PHAC launched portal at conference Nov 5-8/06

  • Canadian Best Practices Portal for Health Promotion and Chronic Disease Prevention

    • http://cbpp-pcpe.phac-aspc.gc.ca/


Pan canadian competencies for health promoters draft
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Demonstrate knowledge necessary for conducting health promotion that includes:

    • Applying determinants of health framework to analysis of health issues

    • Applying theory to health promotion planning & implementations

    • Applying health promotion principles in context of roles & responsibilities of public health organizations

    • Describing range of interventions available to address public health issues


Pan canadian competencies for health promoters draft1
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Conduct community needs/situational assessment for specific issues that include:

    • ID behavioural, social, environmental & organizational factors that promote or compromise health

    • ID relevant & appropriate data & information sources

    • ID community assets & resources

    • Partner with communities to validate collected quant & qual data

    • Integrate information from available sources to ID priorities for action


Pan canadian competencies for health promoters draft2
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Plan appropriate health promotion programs that includes:

    • ID, retrieving & critically appraising relevant literature

    • Conduct environmental scan of best practices

    • Develop component plan to implement programs including goals, objectives & implementations steps

    • Develop program budget

    • Monitor & evaluate implementation of interventions


Pan canadian competencies for health promoters draft3
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Contribute to policy development that includes:

    • Describing implications of policy options

      • health, economic, admin, legal, social & political

    • Provide strategic policy advice on health promotion issues

    • Write clear & concise policy statements for complex issues


Pan canadian competencies for health promoters draft4
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Facilitate community mobilization & build community capacity around shared health priorities that includes:

    • Engaging in dialogue with communities based on trust & mutual respect

    • ID & strengthen local community capacities to take action on health issues

    • Advocate for & with individuals & communities that will improve their health & well-being


Pan canadian competencies for health promoters draft5
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Engage in partnership & collaboration that includes:

    • Establish & maintain linkages with community leaders & other key health promotion stakeholders (e.g., schools, businesses, churches, community associations, labour unions, etc.)

    • Utilize leadership, team building, negotiation & conflict resolution skills to build community partnerships

    • Build coalitions & stimulating intersectoral collaboration on health issues


Pan canadian competencies for health promoters draft6
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Communicate effectively with community members & other professionals that include:

    • Provide health status, demographic, statistical, programmatic, & scientific information tailored to professional & lay audiences

    • Apply social marketing & other communication principles to the development, implementation & evaluation of health communication campaigns

    • Use media, advanced technologies, & community networks to receive & communicate information

    • Interact with, & adapt policies & programming that responds to diversity in population characteristics


Pan canadian competencies for health promoters draft7
Pan-Canadian Competencies for Health Promoters -- Draft their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Organize, implement & manage health promotion interventions that includes:

    • Training & coordinating program volunteers

    • Describe scope of work in context of organization’s mission & functions

    • Contribute to team & organizational learning


Key proficiencies
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Knowledge

    • Behaviour change & education theories

    • Nutrition throughout the lifecycle

    • Cultural sensitivity

    • Knowledge about policy & policy process

    • Principles of adult education


Key proficiencies1
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Skills

    • Counseling & education methods

    • Create safe environment to facilitate learning & trust

    • Communication

    • Listening

    • Ability to empathize

    • Compassion


Key proficiencies2
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Behaviours

    • Modeling a healthy lifestyle

    • Demonstrate genuine empathy

    • Allow participants to determine own goals

    • Listening without judging


Key proficiencies3
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Core Beliefs

    • Communities are capable of making change

    • Adults are capable of self direction

    • Community is expert on itself

    • People learn in various ways

    • Respect for others

    • Policy is the root of our food system

    • A few people really can make a difference in the world


Key proficiencies4
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Values

    • All people deserve & want health

    • A value of people

    • A value of wellness

    • A value of lifelong learning

    • Personal honesty & respect for others

    • Caring, compassion, & it is part of life’s mission to help others without the need to impose your beliefs or values on others


Key proficiencies5
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Character Traits

    • Flexibility to tailor approach to needs of client

    • Willingness to provide superior customer service

    • Compassion

    • Enthusiasm

    • Energy

    • Humility


Key proficiencies6
Key Proficiencies their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Motivations

    • Reward of helping people achieve their goals

    • Desire to help people help themselves

    • Desire to make positive difference in the lives of others


Future program directions
Future Program Directions their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Need better efforts “to integrate program to minimize duplication & optimize resources”

  • Need “sustained long-term resources to facilitate comprehensive evaluation”

  • Involving stakeholders in program development, implementation & evaluation “could be crucial to the success of interventions”

    • Flynn, McNeil, Maloff, et al., 2006


Job interview question areas
Job Interview Question Areas their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  • Based on Critical Factors for Eligibility

    • Knowledge/Education

    • Communication Skills

    • Interpersonal Skills

    • Problem Solving Skills

    • Organizational Skills

    • Ability to function as part of a team


Best practices article
Best Practices Article their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Flynn, M.A.T., McNeil, D.A., Maloff, B., Mutasingwa, D., Wu, M, Ford, C., & Tough, S.C. (2006). Reducing obesity and related chronic disease risk in children and youth: A synthesis of evidence with ‘best practice’ recommendations. Obesity Reviews, 7(Suppl.1), 7-66.

[published by The International Association for the Study of Obesity]


ad