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Bringing local consumers with ideal suppliers Tamer Ozmen CEO, Touch Local Ltd

Bringing local consumers with ideal suppliers Tamer Ozmen CEO, Touch Local Ltd. Background. What we do Web Open, Online business finder and proximity and necessity-based practical social networking site User Generated Content, practical social networking merged with Industrial Local Search

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Bringing local consumers with ideal suppliers Tamer Ozmen CEO, Touch Local Ltd

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  1. Bringing local consumers with ideal suppliers Tamer Ozmen CEO, Touch Local Ltd

  2. Background • What we do • Web Open, Online business finder and proximity and necessity-based practical social networking site • User Generated Content, practical social networking merged with Industrial Local Search • Unique online products and solutions provider to businesses. Brings small business to the web • Leverage the Internet and it is currency “ Information”. IBSYS – Intelligence system - data and reporting tools • Financials • £2m revenues in 2005, • £4m in 2006, • £6.5m in 2007 • 136,000 registered users, 5,000 reviews per month • 300,000 registered businesses

  3. Our Model Industrial-strength local search Patented proximity and necessity-based local search. Results for each business & each postcode in the UK Robust Sales Infrastructure Highly experienced online sales force Practical social network Proximity and Necessity bases local Community

  4. How it works More value-added services for businesses revenues Local Business Search Practical Social Networking revenues Business/UGC info for better decision making Growing viewer base Intelligent Backbone System SEM for SMEs Upload Info into Search Engines

  5. SEM Agencies Thomson Local Yell Most complete service on market • TouchLocal enables local businesses to fully exploit the web • Rich local businesscontent via collecting USP • from businesses combined • with UG reviews • Integrating the businesses • into search engines • Enables higher revenues per business clients than traditional YP model • And higher returns to the businesses - Value of Web Services + - Companies accessibility and database +

  6. Delivering our product • Partnerships with search engines • Advertising local results relevant to search • Content acquisition • Reviews (hotels, restaurants & services) • Consumer value-add (booking capabilities for restaurants, hotels and cinema listings) • Technology • Wold-class, leading edge, scalable technology (Ruby) • SMEs tracking tools to measure ROI • Automated internal processes (orders, account management, product reporting) • In-house team • Leading Ruby developers in the UK • Experienced Client services • Field sales force • SEO team, maximising listings exposure

  7. Key lessons learned • Online Advertising Sales Teams are difficult to build • Currently have 70 Fields Sales and Telesales teams, took us two years to get here • User Generated Content • We started collecting revenues in 2005. It took a long while to get traction on user generated reviews • Finding the USPs from businesses is an expensive task • Practical Social Networking • We believe we have a higher chance of making use of the practical social networking as we already had the community with 136,000 users and 300,000 registered businesses • Branding and marketing • We went through a re-branding and defining our BVP in 2007

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