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OMD UK’s View on consolidation of TV viewing - charts for discussion. 20 September 2006. IPA. BSkyB. BARB. BBC. ITV C4 Five. All TV analysis uplift from consolidation. Source: BARB/DDS All Adults 16+. Programme genre analysis uplift from consolidation.

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Omd uk s view on consolidation of tv viewing charts for discussion

OMD UK’sView on consolidation of TV viewing- charts for discussion

20 September 2006


IPA

BSkyB

BARB

BBC

ITV

C4

Five


All tv analysis uplift from consolidation
All TV analysisuplift from consolidation

Source: BARB/DDS All Adults 16+


Programme genre analysis uplift from consolidation
Programme genre analysisuplift from consolidation

Source: BARB/DDS Apr-May ’06 All Adults 16+

TVR Base: 2.5+

* small sample


Impact analysis uplift from consolidation
Impact analysis uplift from consolidation

Source: BARB/DDS

Apr-May ’06 All Adults 16+


Impact analysis uplift from consolidation by daypart
Impact analysisuplift from consolidationby daypart

Source: BARB/DDS

Apr-May ’06 All Adults 16+


Uk pvr data
UK PVR data

  • Sky is claiming 1.43m Sky+ homes (18% penetration) (forecasting 12m by end 2012) other sources suggest c. 2.8% of UK homes have a PVR

  • C. 14% of viewing in a Sky+ home is time shifted. Of this, 61% of commercials were fast forwarded (c. 8%)

  • Sky say a normal DTS home watches 2:15 (h:m) a day compared to a Sky+ home at 2:35

Source: SkyView/BARB


Timeshift analysis 2003
Timeshift analysis2003

No. of days between recording & viewing

Source: BARB/RSMB All individuals 4+

Mar & Apr


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