Smart retail
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KT Labs Brand Engagement Solution

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KTLabs Smart Retail

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Smart retail

Smart Retail

Micro-Location & Mobile Brand Engagement Platform

KeyuraTechLabs Pvt. Ltd Confidential 2014


What we do

What we do

  • SmartRetail is a micro-location and mobile based brand engagement solution.

  • Provides high impact brand-engagement through CDJ.

  • Market to each customer based on his need.

  • Measure campaigns and optimize real-time.


Ktlabs smart retail

Product Discovery

Consumer Value Proposition

Browse the products available at user convenience

Get offers running with a click

Brand/Store Pages with the product catalog

2

1

3

Brand Value Proposition

Reach users wherever they are with the products

Communicate offers to a wider audience in a targeted manner


Ktlabs smart retail

Product Interaction

Consumer Value Proposition

Product details to help make the buying decision

Get rewarded for Interacting with brands through micro gratification activities

2

Brand Value Proposition

Increased brand equity and customer engagement through micro gratification activities

Create campaigns with better tracking and ROI

1

2


Ktlabs smart retail

Product Sale

Consumer Value Proposition

Purchase through app or by visiting the store

Order for a store pick-up from within or outside the store

Perks for purchases

1

3

Brand Value Proposition

Multiple-channels for users to purchase products

Increased Sales and ROI

1


Smartretail instore proximity marketing

SmartRetail – InStore Proximity Marketing

  • Reward your loyal customers with an enhanced experience in-store with in-app offers based on the products on the shelf.

  • Turn browsers into purchasers at the right moment.

  • Start real-time campaigns based on customers’ response at any time to market right.

  • Grow your sales in-store and never miss targets.

40% Off


Ktlabs smart retail

Post Purchase

Consumer Value Proposition

Brand connect for feedback, issues, query about product use

Share purchase with friends for social satisfaction

1

1

Brand Value Proposition

Build consumer advocacy and loyalty

Real time information on product issues


Analytics

Analytics

Lift in visits with offline campaign by Region

60+

15-21

56-65

Mumbai

Delhi

Female

46-55

Male

22-35

36-45

Bangalore

Pune

Dashboard

ROI of Smart Campaigns


Ktlabs smart retail

Thank You


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