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“ High-quality products at fair prices ”. September, 2010. I. Overview. AJE began operations in 1988 in Peru selling homemade cola drinks door to door The company went to international scale starting operations in Venezuela in 1999.

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AJE began operations in 1988 in Peru selling homemade cola drinks door to door

  • The company went to international scale starting operations in Venezuela in 1999.
  • Currently, AJE is the third largest producer of carbonated soft drinks in Latin America.

Company Background

AJE is one of the few Peruvian multinational companies. It has a successful business model implemented in different markets in Latin America and Asia.

1999

2000

2002

2004

2006

2008

2009

1988

1991

1993

1994

1997

2005

2007

OPERATIONS IN PERU

INTERNACIONAL OPERATIONS

Panamá*

Luxemburgo**

Ayacucho

Huancayo

Bagua

Sullana

Lima

Venezuela

Ecuador

México

C. Rica

Guatemala

Tailandia

Colombia

1era planta de Cerveza en Perú

Chile***

Nicaragua*

El Salvador*

Malta**

Honduras

Belgica**

FRANCA

España**

* Distribution Centers

** Administrative Offices

*** Malt

2

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Strategy: To produce the highest quality product at the lowest price.

Profitability

Business Strategy

Profitability

1. High-quality products at fair prices

2. Efficient, low cost operations

3. Light and simple organizational structure

Higher and more diversified income

Sales

Income / Profitability

Categories

Markets

4

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Lower prices and higher quality allowed successful market penetration.

Win-win situation for consumers and producers.

Peruvian case

Carbonated Drinks Market (Perú – liters billion)

Bottled Water Market

(Perú – liters million)

Launch of Kola Real in Lima

Launch of Cielo

CAGR: 7.9%

CAGR:46.8%

Source: Produce

Source: Produce

Juices

(Perú – liters million)

Soft drink - price index

Launch of Cifrut

Launch of Pulp

Source: INEI

CAGR:64.7%

Source: Produce

5

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The company has a broad product portfolio. Different products and formats are positioned to meet the consumers’ preferences.

Delivering targeted products to key markets

7

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After achieving relevant market share with Big Cola, AJE has successfully applied its business model to other growing beverage markets

Market Share

(1) Soft dirnks / Ltrs by year

  • AJE applies its business model to soda drinks at the beginning. Then it expands its portfolio to new products such as bottled water, juices and sports drinks.
  • AJE has made these products available to the low end market. An extensive population was covered through out our distribution network (1 million points of sale).
  • AJE´s strategy is not necessarily to be the leader in the market.

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A solid and successful growth strategy

AJE: “A successful story”

Billion of liters sold by ATIC

CAGR: 46%

6

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Key Financial Indicators

Structure of Sales – 2009

Net Sales (USA Million)

CAGR: +21% / +US$ 478 MM

EBITDA (USA$ Million)

Net Profits(USA$ Million)

CAGR: +54% / +US$ 119MM

CAGR: +72% / +US$ 77MM

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AJETHAI CO,LTD

  • Began operations in February 2006. Currently it has 6 lines of production.
  • Líne 1 Mesal 0.535 lts:   164,000 boxes / month
  •                          3.100 lts:      80,000 boxes / month
  • Línea 2 Mesal 0.535 lts:   275,507 boxes / month
  • Líne 3 Mesal 0.535 lts   282,253 boxes / month
  • Líne 4 Sacmi 0.535 lts    369,600 boxes / month
  • Línea 5 Sidel 0.535 lts    650,000 boxes/ month
  • Líne 6 Krones 0.330 lts   403,200 boxes / month (juices)
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AYACUCHO PREFORM CO,LTD and AYACUCHO CAPS

  • Ayacucho Preformbeganoperations in June 2007. Currentlyit has 4 lines of production:
  • Line 1 Husky (72 Cavities): Pref. 22gr.     17’000,000 pcs / Month
  • Líne 2 Husky (72 Cavities): Pref. 22gr.     17’000,000 pcs / Month
  • Line 3 Husky (96 Cavities): Pref. 20gr.     20’700,000 pcs / Month
  • Line 4 Husky (96 Cavities) Pref. 20gr     20’700,000 pcs / Mes
  • 2. Ayacucho Capsbeganoperations in July 2010. It has 2 lines of productions:
  • Linea 1 Sacmi 64 Cavidades, Capacidad Produccion 100% 44’000,000 pcs/Mes
  • Linea 2 Sacmi 64 Cavidades, Capacidad Produccion 100% 44’000,000 pcs/Mes
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KOLA REAL TRADING CO,LTD.

  • KRT began operations in August 2008.
  • There are 10 CEDIS (Distribution Centers) covering 30% of territory: Chonburi, Rayong, Angthong, Rama II, Bang Na, Rangsit, Nonthamburi, Chiang Mai,Nakhonratchasima y Nakhonsawan.
  • Econoreds: 70 % of territorial coverage through out wholesalers
  • Market Share: 16%
  • Selling points: 121,493

CEDIS

ECONORED SOUTH

ECONORED NORTH

ECONORED NORTH-EAST

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Takeaways

  • Aje is a multinational company with more than 20 years of experience
  • Proven successful innovative business model
  • Experienced management with proven track record
  • Quick response to market opportunities
  • Atic showed sound financial performance in a world wide adverse economic environment

Aje: “A successful story”

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