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Section the first (4/2) Some intro stuff. Questions? Tyler Schnoebelen tylers at stanford dot edu. Agenda. Howdy’s and how aaaaare you’s Your thoughts and questions Some key terms in E&Mc-G Some metaphors, too Generic he (Gaskill 1990) Consumerism (Talbot 1992).

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Section the first 4 2 some intro stuff

Section the first (4/2) Some intro stuff

Questions?

Tyler Schnoebelen

tylers at stanford dot edu


Agenda
Agenda

  • Howdy’s and how aaaaare you’s

  • Your thoughts and questions

  • Some key terms in E&Mc-G

    • Some metaphors, too

  • Generic he (Gaskill 1990)

  • Consumerism (Talbot 1992)


Detour setting goals
Detour: setting goals

  • Specific

  • Measurable

  • Actionable

  • Realistic

  • Time-bound


Some basic things to get
Some basic things to get

  • Competence

  • Speech community

  • Community of practice

  • Lexicon

  • Subdisciplines in linguistics

    • Phonology

    • Morphology

    • Syntax

    • Discourse

    • Semantics

    • Pragmatics


Lots of movement
Lots of movement

  • Social moves

    • Every contribution you make to an interaction carries out your intentions with respect to the others. We have goals.

  • “Discourse turn”

    • Language is interactive, dynamic

    • It changes over time (and over the course of a conversation)

  • “Performance turn”

    • Categories are socially constructed

    • You “do” gender”

    • “Continually produced, reproduced, and indeed changed through people’s performance of gendered acts, ast they project their own claimed gendered identities, ratify or challenge others’ identities, and in various ways support or challenge systems of gender relations and privilege” (E&Mc-G: 4).


Market
Market

  • How does the linguistic market metaphor work?



Twitter break
Twitter break

  • “After a patient eats, he needs to rest.”

  • “A person is only as old as he feels.”


He she they
He/she/they

  • Why do we care?



Talbot s goals
Talbot’s goals

  • “A linguistic model of discourse

  • that integrates linguistic and social theoretical perspectives

  • so that discourse can be analyzed both as

    • interaction between individuals

    • and as socially reproductive and constitutive of subjectivity”


Deconstruction
Deconstruction

  • The author is dead

    • Or rather, the author is legion

    • Multiple

    • Fragmented


Ideal subject
Ideal subject

  • Sort of like the representation we saw in generic he

  • Mass-media producers get to imagine the addressee

  • They control “commonsense”

  • Conclusion:

    • “The audience is being offered sisterhood in consumption. Synthetic personalization and the need for adult femininity catch readers up in a bogus community in which the subject position of consumer is presented as an integral part of being feminine” (Talbot 1992: 579)

  • Cosmetics and naturalness



Style
Style

  • My use of language tells you something about me

  • I can also use language consciously to try to tell you something about me

  • We’ll look more at “style” later on in the course, but keep in mind that we’ve got to account for conscious and unconscious attitudes/behaviors


It adds up
It adds up

  • To build a model of what’s happening in this course, consider:

    • Small verbal acts accumulate to have a large effect

  • So how do individual situations produce and reproduce abstract social structures?

    • More on this as the course continues


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