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Georgia Aquarium Overview. Gift of $250,000,000 from Bernie Marcus More animals than any aquarium Over 8 million gallons of water 500,000 square feet Over 5,000,000 guests so far. Galleries – River Scout. River Scout Fresh Water Animals from American, Amazon and African rivers.

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georgia aquarium overview
Georgia Aquarium Overview
  • Gift of $250,000,000 from Bernie Marcus
  • More animals than any aquarium
  • Over 8 million gallons of water
  • 500,000 square feet
  • Over 5,000,000 guests so far
galleries river scout
Galleries – River Scout

River Scout

  • Fresh Water
  • Animals from American, Amazon and African rivers
slide3

Ocean Voyager

  • Over 6 million gallons and 85,000 fish
galleries cold water quest
Galleries – Cold Water Quest
  • Coldwater Quest
  • Marine mammals – sea otters, sea lions, penguins
  • Beluga whales from Mexico and New York
galleries tropical diver
Galleries – Tropical Diver
  • Tropical Diver
  • Largest Living Reef Exhibit in the US
  • Jellies and other “jewels of the sea” as “living art”
galleries georgia coast
Galleries – Georgia Coast
  • Georgia Explorer
  • Highly interactive gallery with a large children’s play area
  • Touch tanks with shrimp, horseshoe crabs, sharks and stingrays
  • Sea turtles
it facts
IT Facts
  • 800 cable locations
  • 5 companies
  • 220 Full time employees
  • 150 Part time employees
  • 1000 Volunteers
  • 5 IT Staff
responsibilities
Responsibilities
  • Data networking
  • Voice networking (including call center)
  • Web site
  • Business applications
  • Cellular voice and data
slide9

Systems Blueprint

VISITOR EXPERIENCE

HOSPITALITY, MARKETING and FUNDRAISNG

Walking/

Visual Tours

Media

Displays

Event

Notification/

Time Call

Web/

eChannel

Restaurant

Event

Management

Parking

BACK OFFICE

Location

Based

Sensing

Financial

Management

Office

Communications

Kiosks

Ticketing

Guest

Services

Retail

Systems

EXHIBIT TECHNOLOGY

Operational &

Reporting

Recruiting

Fulfillment/

Supply Chain

Up-Charges

Membership/

Loyalty

Programs

Queuing

Marketing

Exhibit

Info. Systems

Signage & Graphics

Visitor

Insight

Inventory

Management

AQUARIUM OPERATIONS

INFRASTRUCTURE

Human

Resources

Office

Productivity

Plant

Operations

Life Support

IT

Help Desk

Wide Area

Communications

Electricity

Desktop PCs/

OS/Appl/

Servers

Enterprise

Storage

Contractor

Management

Volunteer

Management

Animal

Operations

Security

Disaster

Recovery

Systems

Operations

Communications

(Phone/Fax)

Wireline

Capabilities

Announcements

PA

key infrastructure decisions
Key Infrastructure Decisions
  • High Bandwidth
  • Flexibility to support diverse and changing business applications
  • Support for multiple companies
  • Easy to support with limited resources
  • Familiar support/integration tools
infrastructure by products
Infrastructure “By Products”
  • Offsite backup
  • Internet II
  • Diverse Access
call center
Call Center
  • Cisco IPCC
  • 4 PRI Circuits
  • 20 Agents
  • Up to 2,500 inbound calls per day
    • Ticket Orders
    • Directions
    • Hours
    • Web site help desk
life support systems
Life Support Systems
  • 95 Tanks
  • 61 Miles of pipe and wire
  • 454 Miles of electrical conduit
  • 281 Pumps
life support systems1
Life Support Systems
  • 2,000,000 #’s of salt
  • 11 Control computers on a separate network
  • Maintain tight water temperature parameters
  • 25% of systems (larger tanks) 100% controlled by computer
    • Water Flow
    • Backwash filters
    • Ozone generation
    • Pump speed – conserves energy
  • Pages technicians automatically
  • 15 staff 24 X 7
exhibits
Exhibits
  • 35 projectors (approx. 123,000 ANSI lumens)
  • 13 LCD screens
  • 3 stationary pan and tilt cameras
  • 2 Hi-Def Video cameras
special purpose exhibits
Special purpose Exhibits
  • Barrisol Wall
    • 550 LED fixtures
    • Computer and Timecode Controlled
    • Wall is also used as a projection screen when running promos and special event graphics
ocean voyager touch wall
Ocean Voyager Touch Wall
  • 6 Wide format projectors
  • 7 IBM Compatible Media Servers
  • Technology:
  • Infra-Red Cameras
  • Infra-Red Emitters
fish scales
Fish Scales
  • 35,000 Fish Scales – Aquarium version of Olympic Brick program
  • Sold on-line before opening to raise money and generate interest
  • 12,650 LED Lights in the wall
  • Locator Application
national attention
National Attention
  • Audience 2,881,319,000+
  • Number of news stories 1100+
business systems
“Business” Systems
  • Digital Asset Management
  • Video Editing
  • Ticketing/Donation
  • Voice/Office
  • Security
  • Medical Records
digital asset management
Digital Asset Management
  • 850 Photos
  • Attribute and Free text search
  • Restricts downloading by “watermarking” the photos
slide22

VideoEditing

  • 350 Hours of video – 20 hours in HD
  • Fish-eye video
  • Jellyfish video
  • Open Ocean video
  • Right Whale theater video
ticketing donation
Ticketing/Donation
  • 50% of Tickets Sold on-line
  • Over 3,000,000 tickets sold
  • Over $2 million raised through Fish Scales and 4Rs
  • Over 125,000 Annual Pass Members
  • Annual Pass Members from 49 states
voice office
Voice/Office
  • Collection activities in 12 Countries worldwide
  • Up to 12 staff involved in collection activities during transport
  • Voice and e-mail are mission critical to coordinating these activities
security
Security
  • 102 Camera Locations
  • Exterior Door Contact Switches
  • Card Access System
  • Walk thru magnetometers
  • Fire Alarms
  • 6 DVR’s
  • Homeland Security – Critical Infrastructure
medical records
Medical Records
  • 5,800 sq. ft. Vet Clinic
  • Focus on Pathology and Preventive Medicine
  • Apply new discoveries to the conservation of aquatic life
  • 150 Active cases
  • Case folders include video, images, ultrasound, x-rays and photo-microscopy
on going projects
On-Going Projects
  • Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine
  • Distance Learning
  • Enhanced PR support
lessons learned
Lessons Learned
  • Appropriate sizing is key
  • Provide for redundancy
  • Don’t forget “legacy” devices
  • Choose implementation partners wisely
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