Georgia aquarium overview
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Georgia Aquarium Overview. Gift of $250,000,000 from Bernie Marcus More animals than any aquarium Over 8 million gallons of water 500,000 square feet Over 5,000,000 guests so far. Galleries – River Scout. River Scout Fresh Water Animals from American, Amazon and African rivers.

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Georgia Aquarium Overview

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Georgia aquarium overview

Georgia Aquarium Overview

  • Gift of $250,000,000 from Bernie Marcus

  • More animals than any aquarium

  • Over 8 million gallons of water

  • 500,000 square feet

  • Over 5,000,000 guests so far


Galleries river scout

Galleries – River Scout

River Scout

  • Fresh Water

  • Animals from American, Amazon and African rivers


Georgia aquarium overview

  • Ocean Voyager

  • Over 6 million gallons and 85,000 fish


Galleries cold water quest

Galleries – Cold Water Quest

  • Coldwater Quest

  • Marine mammals – sea otters, sea lions, penguins

  • Beluga whales from Mexico and New York


Galleries tropical diver

Galleries – Tropical Diver

  • Tropical Diver

  • Largest Living Reef Exhibit in the US

  • Jellies and other “jewels of the sea” as “living art”


Galleries georgia coast

Galleries – Georgia Coast

  • Georgia Explorer

  • Highly interactive gallery with a large children’s play area

  • Touch tanks with shrimp, horseshoe crabs, sharks and stingrays

  • Sea turtles


It facts

IT Facts

  • 800 cable locations

  • 5 companies

  • 220 Full time employees

  • 150 Part time employees

  • 1000 Volunteers

  • 5 IT Staff


Responsibilities

Responsibilities

  • Data networking

  • Voice networking (including call center)

  • Web site

  • Business applications

  • Cellular voice and data


Georgia aquarium overview

Systems Blueprint

VISITOR EXPERIENCE

HOSPITALITY, MARKETING and FUNDRAISNG

Walking/

Visual Tours

Media

Displays

Event

Notification/

Time Call

Web/

eChannel

Restaurant

Event

Management

Parking

BACK OFFICE

Location

Based

Sensing

Financial

Management

Office

Communications

Kiosks

Ticketing

Guest

Services

Retail

Systems

EXHIBIT TECHNOLOGY

Operational &

Reporting

Recruiting

Fulfillment/

Supply Chain

Up-Charges

Membership/

Loyalty

Programs

Queuing

Marketing

Exhibit

Info. Systems

Signage & Graphics

Visitor

Insight

Inventory

Management

AQUARIUM OPERATIONS

INFRASTRUCTURE

Human

Resources

Office

Productivity

Plant

Operations

Life Support

IT

Help Desk

Wide Area

Communications

Electricity

Desktop PCs/

OS/Appl/

Servers

Enterprise

Storage

Contractor

Management

Volunteer

Management

Animal

Operations

Security

Disaster

Recovery

Systems

Operations

Communications

(Phone/Fax)

Wireline

Capabilities

Announcements

PA


Key infrastructure decisions

Key Infrastructure Decisions

  • High Bandwidth

  • Flexibility to support diverse and changing business applications

  • Support for multiple companies

  • Easy to support with limited resources

  • Familiar support/integration tools


Infrastructure by products

Infrastructure “By Products”

  • Offsite backup

  • Internet II

  • Diverse Access


Call center

Call Center

  • Cisco IPCC

  • 4 PRI Circuits

  • 20 Agents

  • Up to 2,500 inbound calls per day

    • Ticket Orders

    • Directions

    • Hours

    • Web site help desk


Life support systems

Life Support Systems

  • 95 Tanks

  • 61 Miles of pipe and wire

  • 454 Miles of electrical conduit

  • 281 Pumps


Life support systems1

Life Support Systems

  • 2,000,000 #’s of salt

  • 11 Control computers on a separate network

  • Maintain tight water temperature parameters

  • 25% of systems (larger tanks) 100% controlled by computer

    • Water Flow

    • Backwash filters

    • Ozone generation

    • Pump speed – conserves energy

  • Pages technicians automatically

  • 15 staff 24 X 7


Exhibits

Exhibits

  • 35 projectors (approx. 123,000 ANSI lumens)

  • 13 LCD screens

  • 3 stationary pan and tilt cameras

  • 2 Hi-Def Video cameras


Special purpose exhibits

Special purpose Exhibits

  • Barrisol Wall

    • 550 LED fixtures

    • Computer and Timecode Controlled

    • Wall is also used as a projection screen when running promos and special event graphics


Ocean voyager touch wall

Ocean Voyager Touch Wall

  • 6 Wide format projectors

  • 7 IBM Compatible Media Servers

  • Technology:

  • Infra-Red Cameras

  • Infra-Red Emitters


Fish scales

Fish Scales

  • 35,000 Fish Scales – Aquarium version of Olympic Brick program

  • Sold on-line before opening to raise money and generate interest

  • 12,650 LED Lights in the wall

  • Locator Application


National attention

National Attention

  • Audience 2,881,319,000+

  • Number of news stories 1100+


Business systems

“Business” Systems

  • Digital Asset Management

  • Video Editing

  • Ticketing/Donation

  • Voice/Office

  • Security

  • Medical Records


Digital asset management

Digital Asset Management

  • 850 Photos

  • Attribute and Free text search

  • Restricts downloading by “watermarking” the photos


Georgia aquarium overview

VideoEditing

  • 350 Hours of video – 20 hours in HD

  • Fish-eye video

  • Jellyfish video

  • Open Ocean video

  • Right Whale theater video


Ticketing donation

Ticketing/Donation

  • 50% of Tickets Sold on-line

  • Over 3,000,000 tickets sold

  • Over $2 million raised through Fish Scales and 4Rs

  • Over 125,000 Annual Pass Members

  • Annual Pass Members from 49 states


Voice office

Voice/Office

  • Collection activities in 12 Countries worldwide

  • Up to 12 staff involved in collection activities during transport

  • Voice and e-mail are mission critical to coordinating these activities


Security

Security

  • 102 Camera Locations

  • Exterior Door Contact Switches

  • Card Access System

  • Walk thru magnetometers

  • Fire Alarms

  • 6 DVR’s

  • Homeland Security – Critical Infrastructure


Medical records

Medical Records

  • 5,800 sq. ft. Vet Clinic

  • Focus on Pathology and Preventive Medicine

  • Apply new discoveries to the conservation of aquatic life

  • 150 Active cases

  • Case folders include video, images, ultrasound, x-rays and photo-microscopy


On going projects

On-Going Projects

  • Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine

  • Distance Learning

  • Enhanced PR support


Lessons learned

Lessons Learned

  • Appropriate sizing is key

  • Provide for redundancy

  • Don’t forget “legacy” devices

  • Choose implementation partners wisely


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