Coffee Eco-labeling: Profit, Prosperity, & Healthy Nature?. Brian Crespi Andre Goncalves Janani Kannan Alexey Kudryavtsev Jessica Stern. Presentation Outline. Introduction Question at hand Background of Coffee and Eco-labeling Environmental Impacts Socio-Economic Impacts
Brian CrespiAndre GoncalvesJanani KannanAlexey KudryavtsevJessica Stern
Is eco-labeling of coffee an effective market incentive to promote environmentally friendly production methods?
Perfecto and Snelling. (1995) “Biodiversity and the transformation of a tropical agroecosystems.”
In: Ecological Applications 5: 1084-1097.
Working for people:
…and for nature:
How far does the world-wide coffee industry extend?
Drive for a better profit, not a better environment
“In practice, small farmers need additional help and incentives to adopt the [bio-diversity friendly] certification criteria . . . Small farmers with [conventional polyculture] farms need to be presented with strategies to lower the risk of investment . . . (Gobbi, 2000).”
“The entry cost to organic production, even subsidized, appears to be too high for the smallest producers, but organic production is a significant option for the slightly larger producers (Bray et al. 2002).”
Arguments Against Certification:
1. Farmers should not bear the burden of certification costs.
2. “Relationship coffee” - trading coffee through known sources; certifying brokers
3. Good quality would ascertain good premium like gourmet coffee
Figure 2: (National Coffee Association) Percentages of both awareness and total purchase of eco-labeled coffee increased from 2003 to 2004.
We created a web site with