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Fundamentals of Internet Structure. How to build a successful Internet department from the ground up. Who are these so-called experts?. Anthony Bartoli Sales Director, Don Brown Chevrolet Richard Lucy eMarketing Director, Tim Dahle Nissan How did Anthony and Rich meet?

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Fundamentals of internet structure

Fundamentals of Internet Structure

How to build a successful Internet department from the ground up


Who are these so called experts
Who are these so-called experts?

  • Anthony Bartoli

    • Sales Director, Don Brown Chevrolet

  • Richard Lucy

    • eMarketing Director, Tim Dahle Nissan

  • How did Anthony and Rich meet?

  • Early Conferences


BuzzwordNoun: an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen. (Merriam-Webster)

  • “Website”

  • “Autoresponder”

  • ”ILM”

  • ”3rd Party Leads”

  • ”Flash”

  • ”Metrics”

  • ”SEO”/ “SEM”/ “Microsites”

  • ”Google Analytics”

  • ”VSEO”

  • ”Chat”

  • ”Blog”

  • ”Mobile”

  • ”Social”

  • ”Transparency”

  • “ZMOT”

  • “Moneyball”

  • ?????


Okay so who s going to do this stuff
Okay, so who’s going to do this stuff?!

  • Hiring

  • Training

  • Expectations


Organization please this is the car biz internet department structure
Organization? Please…this is the car biz!Internet Department Structure

  • One Man Internet Department

  • Internet Team

  • Internet Store


We have the tools we have the talent internet process
We have the tools! We have the talent!Internet Process

  • Metrics

  • Response Time

  • Responses

  • Phone Calls

  • Emails


Vendors
Vendors

  • Know every vendor

  • Use Vendors to attack specific issues

  • Maximize Vendors

    • What do they offer in addition to what’s obvious?

    • Build Relationships into Partnerships

  • Get a report from every vendor and create the same report in your CRM. Do they match?


Gm dealer principle your backup should be you
GM/Dealer PrincipleYour Backup Should Be You

  • Do you have access to every tool?

  • Do you have the ability to lock anyone out?

  • Either you’re in or you’re out.

  • The cost of waiting.


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