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Communities >> Promoting Interaction >> Adapting Services. Presented by William Hann Managing Editor, Free Pint. Content. Knowing who your users are Knowing what they want Promoting interaction & repeat visits Repeat traffic Quality of the Bar Content Customer service.

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communities promoting interaction adapting services

Communities>> Promoting Interaction>> Adapting Services

Presented by

William Hann

Managing Editor, Free Pint

Community Interaction and Service Adaptation

content
Content
  • Knowing who your users are
  • Knowing what they want
  • Promoting interaction & repeat visits
    • Repeat traffic
    • Quality of the Bar
    • Content
    • Customer service

Community Interaction and Service Adaptation

what is free pint
What is Free Pint?
  • Community of 28,000 business information searchers
  • Twice monthly newsletter seen by over 100,000 readers
  • Research forum (the “Bar”), book reviews, events, news, “tipples”

Community Interaction and Service Adaptation

knowing your users
Knowing your users
  • Registration
    • Short
    • Optional
    • Terms of Use andLegal Notices

Community Interaction and Service Adaptation

knowing your users1
Knowing your users
  • Manual tally sheets
  • Telephone responses
  • Customer service
    • Speed of response
    • Politeness and respect
    • Reliability
    • Hand written compliments slips
    • Beermats

Community Interaction and Service Adaptation

knowing what they want
Knowing what they want
  • Reading lists(LIS-LINK, BUSLIB-L etc.)
  • Keeping in touch (articles, Favourite Tipples, book reviews)
  • Read all postings at the Bar

Community Interaction and Service Adaptation

free pint bar
Free Pint Bar

Community Interaction and Service Adaptation

repeat traffic
Repeat Traffic
  • Bar Digest
    • All postings emailed 3 times a week
  • Daily Tipple
  • Bar submissions by email

Community Interaction and Service Adaptation

repeat traffic1
Repeat Traffic
  • Bar summary in newsletter

Community Interaction and Service Adaptation

repeat traffic2
Repeat Traffic
  • Account Management

Community Interaction and Service Adaptation

repeat traffic3
Repeat Traffic
  • Personalisation

Community Interaction and Service Adaptation

quality and content
Quality and Content
  • Quality
    • Quality of Bar postings and correction of errors
    • Delete rude postings
  • Content
    • Quick Tipples on homepage
    • Newsfeed, events and book reviews with purchase options

Community Interaction and Service Adaptation

communities promoting interaction adapting services1

Communities>> Promoting Interaction>> Adapting Services

Presented by

William Hann

Managing Editor, Free Pint

Community Interaction and Service Adaptation

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