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Chapter 4

Chapter 4. Writing Business Messages. The “You” Attitude. Writing. Speaking. Positive Emphasis. Avoid Negative Language Substitute Euphemistic Terms. Bias-Free Language. Gender Race Ethnicity Age Disability. Use the Right Voice. Active. Passive. Direct. Indirect. Assertive.

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Chapter 4

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  1. Chapter 4 Writing Business Messages

  2. The “You” Attitude Writing Speaking

  3. Positive Emphasis • Avoid Negative Language • Substitute Euphemistic Terms

  4. Bias-Free Language • Gender • Race • Ethnicity • Age • Disability

  5. Use the Right Voice Active Passive Direct Indirect Assertive Diplomatic

  6. Find Powerful Words Choose Strong Precise Words Choose Familiar Words Avoid Clichés & Buzzwords Use Jargon Carefully

  7. Paragraph Options • Illustration • Classification • Cause & Effect • Problem & Solution • Compare & Contrast

  8. Writing Business Messages

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