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Tracking Social Media. Scott Calise Senior Manager of Digital Research Entertainment & Games - MTV Networks @swcalise #socialmetrics. Question. What percent of professionals currently engaging in Social Media do not measure the ROI of those efforts?. Reverse Peer Pressure.

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tracking social media

Tracking Social Media

Scott Calise

Senior Manager of Digital Research

Entertainment & Games - MTV Networks

@swcalise #socialmetrics

question
Question

What percent of professionals currently engaging in Social Media do not measure the ROI of those efforts?

reverse peer pressure
Reverse Peer Pressure

You need to do it because nobody else is!

84%

agenda
Agenda
  • Pre-planning
  • Implementation and Coordination
  • Measuring Performance - Internally
  • Measuring Performance - Externally
  • Pulling It Together
  • Q&A
what s your reason
What’s Your Reason?
  • Expose Your Brand?
  • Develop a community around your product/service?
  • Increase in-store conversions?
  • Monitor user response or discussions around your brand/product?
  • Increase conversions on your site?
get your house in order
Get Your House In Order

Get your house in order

the grocery list
The Grocery List
  • Decide what’s important
  • Track what’s important
  • Get referral data coming in so you can tie back to what’s important
  • Develop tracking code strategy
  • Coordinate efforts
autotracking code generator
Autotracking Code Generator

Created by Rhys Cazenove

evaluating internal efforts
Evaluating Internal Efforts

Sample Omniture Data

Sample Omniture Data

slide16

Social Bookmarking

Video Sites

Social Networking

social media categories18
Social Media Categories

Sample Omniture Data

Sample Omniture Data

push the process
Push the Process
  • Rinse and repeat
  • Put power in content creators hands to refine and tweak
  • Toot your own horn
step back
Step Back

Take A Step Back

  • Look outside your site
  • Most social activity is not occurring or directing back to your site
  • So how do you measure?
social tools we use
Facebook Insights

Digg Stats

Trendrr

Twitalyzer

BackTweets

Collective Intellect($)

Twitturly

Tweetmeme

Twitter Counter

Bit.ly (url shorteners)

Social Tools We Use
the tools collage
The Tools Collage
  • LIST OF TOOLS COLLAGE
recap
Recap
  • Pre-plan
  • Implement and Coordinate Efforts
  • Measure Performance - Internally
  • Measure Performance - Externally
  • Pull It Together
thank you for your time
Thank You For Your Time

Scott Calise

Email: [email protected]

Twitter: @swcalise

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