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Tracking Social Media. Scott Calise Senior Manager of Digital Research Entertainment & Games - MTV Networks @swcalise #socialmetrics. Question. What percent of professionals currently engaging in Social Media do not measure the ROI of those efforts?. Reverse Peer Pressure.

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Tracking Social Media

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Presentation Transcript


Tracking Social Media

Scott Calise

Senior Manager of Digital Research

Entertainment & Games - MTV Networks

@swcalise #socialmetrics


Question

What percent of professionals currently engaging in Social Media do not measure the ROI of those efforts?


Reverse Peer Pressure

You need to do it because nobody else is!

84%


Agenda

  • Pre-planning

  • Implementation and Coordination

  • Measuring Performance - Internally

  • Measuring Performance - Externally

  • Pulling It Together

  • Q&A


Pre-Planning


What’s Your Reason?

  • Expose Your Brand?

  • Develop a community around your product/service?

  • Increase in-store conversions?

  • Monitor user response or discussions around your brand/product?

  • Increase conversions on your site?


Increase Conversions On Your Site


Get Your House In Order

Get your house in order


The Grocery List

  • Decide what’s important

  • Track what’s important

  • Get referral data coming in so you can tie back to what’s important

  • Develop tracking code strategy

  • Coordinate efforts


Autotracking Code Generator

Created by Rhys Cazenove


Created by Rhys Cazenove


Get to Tweetin’

Rally The Troops


Measuring Performance - Internally


Evaluating Internal Efforts

Sample Omniture Data

Sample Omniture Data


Categorization of Social Media Sites


Social Bookmarking

Video Sites

Social Networking


Social Media Categories


Social Media Categories

Sample Omniture Data

Sample Omniture Data


Push the Process

  • Rinse and repeat

  • Put power in content creators hands to refine and tweak

  • Toot your own horn


Measuring Performance - Externally


Step Back

Take A Step Back

  • Look outside your site

  • Most social activity is not occurring or directing back to your site

  • So how do you measure?


Facebook Insights

Digg Stats

Trendrr

Twitalyzer

BackTweets

Collective Intellect($)

Twitturly

Tweetmeme

Twitter Counter

Bit.ly (url shorteners)

Social Tools We Use


The Tools Collage

  • LIST OF TOOLS COLLAGE


Trendrr


Social Mention


Pulling It Together


Social Media Dashboard


Recap

  • Pre-plan

  • Implement and Coordinate Efforts

  • Measure Performance - Internally

  • Measure Performance - Externally

  • Pull It Together


Questions


Thank You For Your Time

Scott Calise

Email: scott.calise@gmail.com

Twitter: @swcalise


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