Thrivent builds publicity training l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 21

Thrivent Builds Publicity Training PowerPoint PPT Presentation

  • Updated On :
  • Presentation posted in: News / Politics

Thrivent Builds Publicity Training. Making the Most of Your Dedication & General Media Relations Tips. 1. Today’s presenter:. Cheryl Winget (HFHI) Media Relations Specialist Minneapolis, MN. 2. Purpose of today’s training. Tips to make your dedication appeal to the media

Related searches for Thrivent Builds Publicity Training

Download Presentation

Thrivent Builds Publicity Training

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Thrivent builds publicity training l.jpg

Thrivent Builds Publicity Training

Making the Most

of Your Dedication


General Media

Relations Tips


Today s presenter l.jpg

Today’s presenter:

Cheryl Winget (HFHI)

Media Relations Specialist

Minneapolis, MN


Purpose of today s training l.jpg

Purpose of today’s training

  • Tips to make your dedication appeal to the media

  • Tips on working with media

  • Tips on logo usage, site signage, etc.


Why focus on dedications l.jpg

Why focus on dedications?

  • They are photo-friendly.

  • Homebuyers are present and prepared.

  • They are emotional events.

  • Sponsors and volunteers are present.

  • Special guests.

  • Forum to talk about uniqueness of Thrivent Builds.


Let s talk about preparedness l.jpg

Let’s talk about preparedness

  • Prepare the family

  • Create key messages

  • Send out your news advisory and news release

  • Media kits

  • Templated materials at


How is your dedication unique l.jpg

How is your dedication unique?

  • First of several Thrivent Builds?

  • First in the state?

  • Prominent community person attending?

  • Unique family story?

  • Unique house?

  • Are Lutherans unique in your area?

  • Hold a special ceremony.

  • How about a block party?


Cooperation is key l.jpg

Cooperation is key

  • No affiliate is an island.

  • Contact us! We’d like to know about your events before they happen.

  • Don’t forget 2007!


Offer your best advice l.jpg

Offer your best advice

  • We will now open the phone lines.

  • Please share your Thrivent Builds dedication/media successes with us now.

  • If you have questions, this is also a chance to ask them.


Media relations basics l.jpg

Mediarelations basics

  • Terminology

  • What makes news?

  • What makes the media tick?

  • How to get your news out

  • Beyond news releases and advisories…


Media relations lingo l.jpg

Media relations lingo

  • Key tools: news releases, media advisories, fact sheets

  • Other tools: backgrounders, media kits, family bios, key messages

  • Beats, boilerplates, pitches, oh my!


Common media materials l.jpg


Community calendar entry

Fact sheet

Homebuyer biographical sketch

Key messages

Media advisory

Media kits

News release

Pitch letter/e-mail

Public service announcement (PSA)

Talking points

Go to:

Common media materials


What makes news l.jpg

What makes news?

What’s news and what isn’t will depend to a great extent on where you live and the size of your newspapers and radio and TV stations.


Know your media l.jpg

Know your media

  • It’s important to familiarize yourself with local newspapers and area radio and TV stations.

  • Develop an ongoing relationship with a reporter or editor at each news outlet who covers feel-good stories.


Time to write and edit l.jpg

Time to write and edit!

  • Many templates are available at

  • Remember to have colleagues review media materials before sending to the media.


Distribution tips l.jpg

Distribution tips

• Send to multiple media outlets.

  • Send materials by preferred method.

  • Send to the appropriate person.

  • Ask about deadlines.

  • Always contact the editorial/news department.

  • If using e-mail, copy and paste, don’t attach.

  • Sometimes personal delivery is best.

  • Make a follow-up call.

  • Don’t expect a response.

  • Respond quickly to requests.


Working with the media l.jpg

Working with the media

  • Be prepared.

  • Don’t expect an immediate commitment.

  • Don’t complain about minor inaccuracies in stories.

  • Never ask to see a story before it’s published.

  • Be aware of basic deadlines.

  • Take time to say thanks!


Keep in contact l.jpg

Keep in contact

  • Direct, personal communication on occasion is important.

  • Don’t expect to make the headlines every time.

  • If you read or see a story that was done well, send a quick note to the reporter.


Beyond news releases and advisories signage and messaging l.jpg

Beyond news releases and advisories … signage and messaging

  • Logos and signage

    • Protects and represents both Habitat’s and Thrivent Financial’s brands

    • Raises awareness for both organizations

  • Talking points and key messages


Partnering with the aso media relations team l.jpg

Partnering with the ASO media relations team

  • Consulting

  • Assistance with writing and editing

  • Media lists


Aso media relations contact l.jpg

ASO media relations contact

Cheryl Winget

Phone: 612-340-5025

Toll free: 800-847-4836, X-35025

Cell: 612-877-1958

Email: [email protected]


Slide21 l.jpg


  • Login