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+. +. The new Apparel Paradigm. Chee Weilong Brandon Huang Huiai Esther Chung Lee Ping Jamie Chua Weiliang Loh Yixian. I. Introduction. Apparel Trend Retailer-Customer Relationship Different Roles Higher Information Accessibility Higher Expectations

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+

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The new Apparel Paradigm

Chee Weilong Brandon

Huang Huiai Esther

Chung Lee Ping Jamie

Chua Weiliang

Loh Yixian


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I. Introduction

  • Apparel Trend

  • Retailer-Customer Relationship

    • Different Roles

    • Higher Information Accessibility

    • Higher Expectations

      • Value,Price,Quality, Selection, Convenience, Service

  • Current Body Scanning system

  • Existing Components

    • [TC]² 3D body scanner

    • 3-D measurement Software

    • Customized Garment Design & production systems

    • Virtual Mirror Software

    • Enterprise resources planning systems

Analysis


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IA. Problem Statement

  • Customers

  • Body Scanning - Specific retail shop

  • Limited choice of apparel

  • Inability to feel material

  • Location of apparel

  • Apparel Retailers

  • Limited shop space

  • Financial burden

  • Supply chain management

  • Apparel E-retailers

  • Return stock

  • Inaccurate virtual model

  • Suppliers

  • Inventory, replenishment information


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IB. Objectives of new system

  • Customers

  • 1-stop apparel hub

  • Immediacy, Accessibility

  • Apparel Retailers

  • Build new value-added intermediary

  • Reduce cost, fragmentation

  • New Collaborations between small players

  • Apparel E-retailers

  • Higher customer satisfaction

  • Suppliers

  • Increase accuracy

  • Reduce costs

  • Global market

  • Improve networked global apparel industry


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II. New proposed new system

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Body Scanning Database System

RFID

Portal Terminals


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IIA. Additional Components

Online Global Database system

  • The Technology itself

  • Value Added Aspect

  • Interface – HTML using JSP

  • Database program – Oracle, MS SQL

  • Accessibility from anywhere

  • Storage of additional information of participating apparel stores

    • tenant mix, apparel, and layout


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IIA. Additional Components

RFID tracking sub-system

  • The Technology itself

  • Tags

  • Reader

  • Software

  • Value Added Aspect

  • Easy Locating of Store

  • Supply Chain Management


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Suppliers

7

Universal

Backend

Database

Guess, Levis, Oakley, etc

2.2

User home desktop

Store B

Generates list from database

Store A

3

Database of partipating stores

Store C

4

Selected apparel of best fit

Collection of item

6

customer

1

Body Scanner

2.1

Portal terminal

Shopping centre

5

Generates list from database

Selected item shipped


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IIB. Working of new system & components

1.1 New “hot spot” locations

  • Now managed by external provider

  • Portal terminals, close proximity to retail outlets


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IIB. Working of new system & components

1.2 Initial Stage – Body scanning system

  • Preliminary Scan

  • Confirmation of Scan


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1

Body Scanner


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IIB. Working of new system & components

1.3 Creating Access & Storage Process – Portal Terminals

  • User ID, password

  • Storage of Body profile & details


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1

Body Scanner

2.1

Portal terminal


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IIB. Working of new system & components

1.4 Interactive Process – Portal Terminals: Online global & body scanning database

  • Access any portal terminal

  • User ID & password

  • Apparel preferences – all participating stores

  • Trying on virtual image

  • Home accessibility & online purchase


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Universal

Backend

Database

2.2

User home desktop

Generates list from database

3

Database of partipating stores

4

Selected apparel of best fit

Generates list from database

1

Body Scanner

2.1

Portal terminal


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IIB. Working of new system & components

1.5 Action Stage – RFID sub-system

  • List of stores with selected apparel

  • Transmission of data with passive RFID system

  • Specific location of apparel shown


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Universal

Backend

Database

2.2

User home desktop

Store B

Generates list from database

Store A

3

Database of partipating stores

Store C

4

Selected apparel of best fit

1

Body Scanner

2.1

Portal terminal

Shopping centre

5

Generates list from database


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IIB. Working of new system & components

1.6 Purchasing Stage

  • Request processed at backend

  • Inventory updated, item reserved

  • Choice: personal collection/delivery


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Universal

Backend

Database

2.2

User home desktop

Store B

Generates list from database

Store A

3

Database of partipating stores

Store C

4

Selected apparel of best fit

Selected item shipped

Collection of item

6

customer

1

Body Scanner

2.1

Portal terminal

Shopping centre

5

Generates list from database


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IIB. Working of new system & components

1.7 Behind the scenes - Database program

  • Update of measurements


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Suppliers

7

Universal

Backend

Database

Guess, Levis, Oakley, etc

2.2

User home desktop

Store B

Generates list from database

Store A

3

Database of partipating stores

Store C

4

Selected apparel of best fit

Collection of item

6

customer

1

Body Scanner

2.1

Portal terminal

Shopping centre

5

Generates list from database

Selected item shipped


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IIC. Discussion

IIC. Discussion

Estimated Costs

  • Body Scanning

    • Single unit package price - $40000

  • Online Global database system

    • Subscription charges

  • RFID system

    • Tags – 5cents – large Qty

    • System $9m-dependent on distribution network size


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IIC. Discussion + Solutions

Body Scanning System

  • Constraint

    • Installation Size

    • Customer Acceptance – Privacy

    • Security, Vandalism

  • Limitation

    • Inaccurate results due to movements

    • Solution- Quality monitors


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IIC. Discussion + Solutions

IIC. Discussion

Conceptual System

Implementation

  • Constraint

    • Customers: Lack of technical requirements

    • Retailers: Lack of financial support

    • RFID: Privacy

  • Limitation

    • RFID: Reading Functions


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III. Technological Substitutes

1. Conventional fitting rooms

2. Wi-Fi Positioning System


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III. Technological Complements & Competitiors

  • SMS Queue Management System (QMS)/EMARS

    • To further shorten/eliminate queuing time

2. Integration with other atomized systems

i.e. standardized parking payments, shopping kiosks, ATM machine, cinema ticketing

  • 3.E-retail services with global online database

    • Value-adds online shopping


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IV. Trends & Needs

  • A. An Overview

  • Drivers of need

    • Evolving technology

    • Interactive model

Long term trends

A1. Broad Scale

A2. Technological

  • Personalization strategy

  • Choices

  • E-retail

  • Virtual interactivity

  • Dominant design


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IV. Trends & Needs

B. Meeting Market Needs

Drivers of Diffusion

B1. Social

B2. Technological .

  • incremental innovations

    • foster interoperability, widen fields of application, and improve the system faster than customer requirements demand

  • Solution - Fusion of complementary technologies

    • Internet integrated into value chain

    • RFID – process improvement enabler

  • Future – Architectural innovation

  • Retailers from all orientations

  • Customer awareness, savvy ness

  • Solution-portal


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V. Impact on value chain

  • Service

  • Speed search

  • 1 stop solution

  • Marketing

  • Network externalities

  • Online marketing

  • Penetration into local/overseas markets

  • Collaborations – Small & Big shops

  • Resource Pooling

  • Outbound Logistics

  • Dynamic sales-replenishment system

  • Operations

  • RFID – portable, easy integration

  • Edge computing

  • Inbound Logistics

  • RFID – stocking, controlling, cost, margin


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VI. Summary of other Applications

  • Apparel Industry

    • Better Fitted and Customized Clothes

  • Airline and Automobile Industries

    • Optimize seat space

  • Gyms and Health Clubs

    • Weight management, body sculpting

  • Entertainment Industry

    • Develop animations

  • Medical Industry

    • Spine analysis, plastic surgery


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VII. Business Plan

Business Model

Subscription & Advertising

Technical Staffing

Entry Strategies

Heavyweight team structure

Technology

Marketing

  • 3 functional teams:

  • (R&D)

  • Manufacturing

  • Marketing

  • Functional manager

  • Project manager

  • Sourcing Technology

  • Patent – Interest of external provider

  • License – International brands, big companies

  • Servicing

  • Market Analysis – shopping districts

  • Target Group – early adopters

  • Timeframe - First Mover Advantage


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Conclusion

Our extended system is a morehuman-centred technology,which serves toaddress the possible concerns of consumers and apparel stores,with the fusion of RFID tracking sub-system and an online global database system.

This will give the system avalue added market curvethat will be strongly attached to consumers and could very wellchange the way apparel shoppingis carried out.

With the next big wave ofconsumer technologycoming in the form of web services,ournew value innovationis certainly movingin line with global trends, and will be able to capture the mass of apparel customersand expand the market. And, perhaps someday,this new system might justbecome a component of another system.


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