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How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business development center- wnmu PowerPoint PPT Presentation


How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business development center- wnmu. Agenda. Getting it down on paper Finding your Identity Are your papers in order? Hired Hands Financing Lifelines.

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How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business development center- wnmu

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How to start a business 101by Mary t. vigil-tarazoff, DirectorAnd Victor Carbajal, Business advisor Small business development center- wnmu


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Agenda

  • Getting it down on paper

  • Finding your Identity

  • Are your papers in order?

  • Hired Hands

  • Financing

  • Lifelines


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Getting it down on PaperThe Business Plan

  • Introduction

  • Products and Services

  • Manufacturing and Operating Plan

  • Market Analysis

  • Sales Plan

  • Management Plan

  • Financial Analysis


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Finding Your IdentityLegal Forms of Business Registration

  • Sole Proprietorship

  • General Partnership

  • Limited Partnership

  • Sub-Chapter S Corporations

  • Professional Corporations

  • Non-Profit Corporations

  • Limited Liability Company (LLC)


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Are Your Papers in Order?Business Registrations and Regulatory Issues

  • Business Registration $25-$35

  • New Mexico Tax and Revenue Dept. (CRS-1 Filers Kit)

  • If Incorporating or Creating a Non-Profit Organization

    • New Mexico Public Regulation Commission- Corporations Department


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Hired HandsEverybody Needs Somebody Sometime

  • Must determine what kind of employees the owner needs

  • Employee or Independent contractor

  • The New Mexico Dept. of Workforce Solutions

  • The U.S. Dept. of Labor

  • Employment Checklist in “Starting Out Guide”


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FinancingKnowing Thy Benefactor

  • If financing is needed a loan package must be completed…

  • What is the total amount of Start Up Costs?

  • Cash flow projection sheets

  • Personal Financial Statements

  • Grants???

    • Department of Vocational Rehabilitation

    • Commission for the Blind


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Capital Sources

  • Accion

  • The New Mexico Community Development Loan Fund

  • Small Business Administration

  • Enchanted Land Certified Development Corporation

  • The Loan Fund


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Green Marketing


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What is a GREEN Business?

  • Green businesses operate in ways that solve, rather than cause, both environmental and social problems. 

  • These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.

  • Socially Responsible

Green America Coop


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Green Marketing

  • There are two types of marketing:

    • Green Business – Green Marketing

    • Regular Business – Marketing Green

      Examples:


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http://www.thegreenoffice.com


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http://aquafina.com


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Everything You Do is MARKETING

  • Your Name, Product or Service

  • Your Package Design (bus card/rack card/web/You )

  • Your Location

  • Media Publicity

  • Phone Message

  • Promotional Pieces (bus card/rack card/gift certificate, web, DVD, )

  • Customer Service

  • Employees—Walking Billboards


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The Keyto Marketing Success

  • Find the right Message!

  • Use the right Media!

  • Deliver to the right Market!


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10 ways to Market Green

  • Internet Marketing

  • Choose green suppliers

  • Recycle

  • Target market

  • Find sustainable ways

  • Operate a green business

  • Change consumers mind-set/habits green

  • Credibility-vision

  • Promote green lifestyle

  • Echo-packaging


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Marketing & AdvertisingYour Green Business

  • Contribute to preserving or enhancing environmental quality—Think GREEN

  • Renewable energy

  • Smart/green electricity grids

  • Energy efficiency and green building

  • Bio-fuels


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Continued

  • Clean technology manufacturing

  • Recycling

  • Low-carbon transportation

  • Air and water quality

  • Sustainable agriculture


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Target MarketingWho /Wants/Needs

  • Niche Marketing

  • Think Narrow

  • Know your customer

  • What media do they use?


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Green Brand IdentityWhat people think you are is who you are…


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2009 Hot Businesses and Trends

  • Websites to view: 

    • Trendwatching.com

    • Iconculture.com

    • Trendcentral.com

  • Blogs – technorati.com

  • E-content magazine – people want to be contacted by e-mail 


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2009 Hot Businesses and Trends

Green Businesses

  • Recycling – Green consultants

  • Green headhunters – finding people who are environmentally conscience to hire out.

  • Green janitorial supplies

  • Green construction and design companies

    Food – Artesian foods

  • Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The high end chocolate business is booming.

  • Vegetables – meatless meals, salad bars very popular

  • Functional food – “Vita Water”, wheat less foods.

  • Gourmet meals on wheels. Use a Streamline travel trailer to prepare and deliver.

  • User friendly chicken – wrapped chicken

  • Booze – beer, craft beer, microbrews, organic beer. Wine – green wine competition, lower price wine, wine in boxes. Tequila is very popular now.


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2009 Hot Businesses and Trends

Local food trends

  • Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt).

  • Cup cake sales

  • Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making machines. Icechewing.com.

    People over 50

    There are 4 million people age 85 and over.

  • Household items with large print (large print measuring cups, etc)

  • Home medical services

  • Senior services – transitional services

  • Emptying homes – holding yard sales, estate sales

  • Alzheimer’s patients – making products for them 

    Kids and teens

  • College planning services – working as an independent doing research to match kids with schools including students with special needs.

  • Tutoring services for autistic children, high school athletes

  • Personal trainers for high school students for college, assisting in working toward and finding scholarships.

  • High school travel planning for school events


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THANK YOU

Contact Information

WNMU Small Business Dev. Center

(575) 538-6320

Victor Carbajal, Business Advisor

[email protected]

Mary T. Vigil-Tarazoff, Director

[email protected]


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