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Future Marine . Charlie Paxton National Weather Service Tampa Bay Area, Florida. This is a great opportunity!. Collectively, we have the knowledge to envision the future and the resources to make it come true. Where do we start?. Who are we doing this for?. Who is our audience?. Mariners.

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future marine

Future Marine

Charlie Paxton

National Weather Service

Tampa Bay Area, Florida

Paxton/Marine Web

this is a great opportunity
This is a great opportunity!
  • Collectively, we have the knowledge to envision the future and the resources to make it come true.

Paxton/Marine Web

where do we start
Where do we start?
  • Who are we doing this for?

Paxton/Marine Web

who is our audience
Who is our audience?

Mariners

Paxton/Marine Web

who is our audience8
Who is our audience?

Paxton/Marine Web

who is our audience water sports enthusiasts
Who is our audience?Water Sports Enthusiasts
  • Sail Boarders
  • Kayakers
  • Swimmers
  • Surfers

Paxton/Marine Web

slide12
Dude!

Paxton/Marine Web

what are they looking for
What are they looking for?
  • One stop shopping
  • Easy navigation
  • Simple detail
  • Easy to interpret

Paxton/Marine Web

what are our goals
What are our goals?
  • Complementary text and graphics.
  • To show what is important!

Paxton/Marine Web

what is important to marine interests
What is important to Marine interests?
  • Marine Advisories, Statements, Warnings
    • SCEC
    • SCA
    • Gale
    • NOW
    • MWS
    • SMW

!

Paxton/Marine Web

what is important to marine interests16
What is important to Marine interests?
  • Observations
    • Buoy
    • CMAN
    • Land based
  • Wind
  • Seas
  • Weather

Paxton/Marine Web

what is important to marine interests17
What is important to Marine interests?
  • Graphical Forecasts
    • Wind
    • Wave
    • Weather

Paxton/Marine Web

what is important to marine interests18
What is important to Marine interests?
  • Web Page with easy navigation

Paxton/Marine Web

what is important to marine interests19
What is important to Marine interests?
  • Easily readable Text
  • Table or bullet form
  • Flags indicate SCEC, SCA, GALE, etc
  • Wind direction shown as arrow
  • Weather icons

Paxton/Marine Web

how can we assemble all this into a neat slick package that s easy to navigate one stop browsing
How can we assemble all this into a neat slick package that’s easy to navigate one stop browsing?

Paxton/Marine Web

the magic of flash
The magic of Flash!
  • Professional high end vector graphics with:
    • Animation
    • Sound
  • Low bandwidth for fast downloads

Paxton/Marine Web

how it s done
How it’s done:
  • A Flash generator template is developed and installed on a regional server
  • WFO’s generate component products using common names
  • The Flash generator calls those files and incorporates them into a web file.

Paxton/Marine Web

building upon success
Building upon success
  • "We have taken your hard work and great ideas and what you have beensuccessful in, and we took it, built upon it and incorporated it all into a universal marine weather page."

Paxton/Marine Web

page components hazards
Page Components: Hazards

Paxton/Marine Web

page components navigation to other sites
Page Components:Navigation to other sites
  • Clickable navigation

Paxton/Marine Web

slide34
Specialized help menus Show Beaufort scale images of what various sea wind and weather combinations look like.

Wind speed 48-55 kt, average 52 kt

Swell Height (ft) 22

Period (set) 9

Sea Criterion: Very high waves with long overhanging crests. The resulting foam, in great patches, is blown in dense white streaks along the direction of the wind. On the whole, the surface of the sea takes on a white appearance. The tumbling of the sea becomes heavy and shocklike. Visibility affected.

Paxton/Marine Web

view page in browser
View Page in Browser

Paxton/Marine Web

screen size
Screen Size
  • Full screen width on a 600x800 display.
  • Vertical length kept as short as possible
  • No Scrolling for important information
    • Watch, warning advisory
    • Observations
    • Graphical and text forecasts.
  • Current usability studies indicate users have grown accustomed to scrolling down
  • This does not hold true with horizontal scrolling, thus the page width was kept within the screen.

Paxton/Marine Web

navigation
Navigation:
  • Multiple navigation methods for almost every piece of information.
  • The Hazards map links to a page that displays all hazard information about that zone.
  • The observation map links to the web page that corresponds to that site (NDBC, PORTS, Mesonet, etc.), thus tying together several different networks into one page.

Paxton/Marine Web

colors
Colors
  • The soft green and tan page colors give a professional look, while not drawing any attention away from the weather information.
  • Usability studies show that users first ignore the banner, and work their focus outward from the center.
  • Therefore, the person\'s eyes will be drawn to the current advisories map -- exactly where we want them during a weather situation.

Paxton/Marine Web

colors42
Colors
  • The background colors will probably be changed, along with the \'look\' of the page at least once a year.
  • It is a bigger challenge to make sure our pages stay up with the times, and that means not resting on a single look for too long.
  • Most usability studies suggest 2 to 3 times per year

Paxton/Marine Web

other features
Other Features
  • Printable version to take on board.
  • Options include:
    • html page
    • plug-in such as Flash
  • The Flash method renders a much nicer page.
  • About 5% may not have the plug-in – but it’s free.

Paxton/Marine Web

a work in progress
A Work in progress…
  • Develop a specific 256 color pallet to maximize the look of the page.
  • Getting a copy of Generator to make png files with slick overlays. $1000
  • Developing the actual page to list hazards for a zone. This will be done using a scripting lang. called PHP. This will probably be the easiest thing to do.

Paxton/Marine Web

tides in progress
Tides (in progress)
  • Building tide information into a mySQL database.
  • Writing a routine to ingest buoy and cman data into mySQL.

Paxton/Marine Web

professionalism
Professionalism
  • Professionalism is also important for another reason -- trust.
  • The user experience is greatly affected by the IMPRESSION of professionalism, whether or not it actually exists.

Paxton/Marine Web

professionalism47
Professionalism
  • If the page looks good, they instill greater trust in the information presented, and in the company represented.
  • A good example of this is Amazon.com, which was a very small company but gave a much different impression through its presentation on the Internet.

Paxton/Marine Web

benefits
Benefits
  • These ideas are well-thought out.
  • This is one complete page to accommodate the customer, everyday.
  • This page has been tested by the customers - this is what they wanted, asked for, and liked.

Paxton/Marine Web

more benefits
More Benefits
  • It\'s a one-stop shop.
  • It\'s professional.
  • Graphics are media ready

Paxton/Marine Web

tip of the
Tip of the…
  • Template useable for:
    • Public
    • Fire Weather
    • Etc.

Paxton/Marine Web

the future
The Future
  • Personalize the product producers
    • Web Casts
    • Office Cams
  • Beach Cams
  • PDA Products
  • VTIS Products

Paxton/Marine Web

final note
Final Note:
  • With diligence and products that connect to our users, we can avert disasters such as this.

Paxton/Marine Web

over and out
Over and out…

Paxton/Marine Web

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