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Burger King. The Whopper Says. BK Target Audience. Kids General Public Budget. Ads: Kids. Kids Cartoon characters Kids Meals w/ toy Bright colors Fast service. Evidence. Cartoon character and toys. Ads: General Public. General Public Colors associated with fresh foods

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Burger king l.jpg

Burger King

The Whopper Says...


Bk target audience l.jpg
BK Target Audience

  • Kids

  • General Public

  • Budget


Ads kids l.jpg
Ads: Kids

  • Kids

    • Cartoon characters

    • Kids Meals w/ toy

    • Bright colors

    • Fast service


Evidence l.jpg
Evidence

  • Cartoon character and toys


Ads general public l.jpg
Ads: General Public

  • General Public

    • Colors associated with fresh foods

    • Not too flashy

    • Funny

    • Fast Service


Evidence6 l.jpg
Evidence

  • Cartoon character and toys


Ads budget l.jpg
Ads: Budget

  • Budget

    • Price displayed in bright, happy colors

    • Price is an added bonus considering the quality of the food


Evidence8 l.jpg
Evidence

  • Cartoon character and toys


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Compared with Others

  • Similarities

    • Advertises budget prices

    • Advertises with humor

    • Advertises with bright, catchy colors

    • Like KFC, logo has patriotic colors

  • Differences

    • Broader audiences

    • Ads just for young children


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