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Burger King. The Whopper Says. BK Target Audience. Kids General Public Budget. Ads: Kids. Kids Cartoon characters Kids Meals w/ toy Bright colors Fast service. Evidence. Cartoon character and toys. Ads: General Public. General Public Colors associated with fresh foods

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PowerPoint Slideshow about 'Burger King' - victoria


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burger king

Burger King

The Whopper Says...

bk target audience
BK Target Audience
  • Kids
  • General Public
  • Budget
ads kids
Ads: Kids
  • Kids
    • Cartoon characters
    • Kids Meals w/ toy
    • Bright colors
    • Fast service
evidence
Evidence
  • Cartoon character and toys
ads general public
Ads: General Public
  • General Public
    • Colors associated with fresh foods
    • Not too flashy
    • Funny
    • Fast Service
evidence6
Evidence
  • Cartoon character and toys
ads budget
Ads: Budget
  • Budget
    • Price displayed in bright, happy colors
    • Price is an added bonus considering the quality of the food
evidence8
Evidence
  • Cartoon character and toys
compared with others
Compared with Others
  • Similarities
    • Advertises budget prices
    • Advertises with humor
    • Advertises with bright, catchy colors
    • Like KFC, logo has patriotic colors
  • Differences
    • Broader audiences
    • Ads just for young children
ad