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Does sustainability oriented organizational learning shape corporate strategy in ways that have important implication for firms’ survivals?. Integration and Communication: A Clear Route to Sustainability?

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Integration and Communication: A Clear Route to Sustainability?

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Integration and communication a clear route to sustainability

Does sustainability oriented organizational learning shape corporate strategy in ways that have important implication for firms’ survivals?

Integration and Communication: A Clear Route to Sustainability?

13th International Conference of the Greening of Industry NetworkCardiff, Wales, UK July 2-5, 2006

Anis Ben BrikSSAV Venice International University SRI University of Leeds


Presentation outline

Presentation outline

  • Organizational Learning

  • Stakeholder orientation

  • Sustainability oriented learning


Questions that matter

Questions that matter!

  • What is the new meaning of organizational learning in the light of CSR?

  • How can learning contribute to CSR?


Learning orientation

Learning Orientation

  • social processes driven by:

  • collective cultures

  • management attitudes

    The learning organization is a template for an organization that continually creates its future by adapting to environmental change (e.g., stakeholder expectation) and proactively shaping its environment


Integration and communication a clear route to sustainability

LO occurs when organization matches their strategy, structure and culture to their environments (e.g. stakeholders’ expectation) in order to foster their economic, social and ecological value creation

Strategy

Structure

Culture

Learning Orientation

Sustainability

Environment

Social

Economic


Sustainability learning

Sustainability & learning

Stake-

holders

Quality of

Learning

Firm

Quality of

Actions

Quality of

Knowledge

Sustainability


Sustainability learning1

Sustainability & learning

CSR

Firm

Learning

Stakeholder

orientations


Sustainability oriented learning management

Sustainability oriented learning Management

sustainability oriented learning management is about how to adapt organization to meet the challenges of the present and the future, and how to bring firms the learning opportunities which can bring greater fulfillment to both business value creation and stakeholder expectations.


Sustainability oriented learning management1

Sustainability oriented learning Management

Development

St-Portfolio

LO

Stimulis

MO

ShO

LO

StO

EO

Crises

Wake-up calls

SOL


Stakeholder portfolio

Stakeholder Portfolio

Learning stimulis or trigering events

Stakeholder

Orientation

X

X

SP at t=1

X

X

X

X

X

SP at t=2


Integration and communication a clear route to sustainability

SOL

Stakeholder

Orientation

Sustainability

unlearning

Sustainability

Orinted

learning

Organizational

unlearning

Organizational

Learning

Learning Orientation


Sol competitive advantage

SOL & Competitive Advantage

SOL

Sustainability

Resources & Capabilities

Social Capital

Core competences

Strategic Innovation

Isolating Mechanisms

Competitive Advantage


Integration and communication a clear route to sustainability

Thank you

Anis ben brik

SSAV Venice International University

SRI University of Leeds


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