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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up. Roadblock number 1: the farmer “We have always done it that way”. The AAA program: practical solutions for sustainable quality coffee farming. Roadblock number 2: the consumer “Give me a break,

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Leveraging Businesses for Conservation

Removing the Roadblocks to Scaling up


Roadblock number 1: the farmer

“We have always done it that way”



Roadblock number 2: the consumer coffee farming

“Give me a break,

I just want to drink my coffee”



Roadblock number 3: the company coffee farming

“There is no payback”



Roadblock number 4: the conservationists coffee farming

“Businesses are not interested”


We are proud to have been working with the rainforest alliance for 10 years

Nespresso AAA farmers coffee farming

Meeting Club members in New York

We are proud to have been working with the Rainforest alliance for 10 years

“It’s the most ambitious commitment ever to help smallholder coffee farmers achieve

Rainforest Alliance

certification and

improve coffee

quality”

Chris Wille,

Head of Sustainable Agriculture

The Rainforest Alliance


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