Leveraging Businesses for Conservation
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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up PowerPoint PPT Presentation


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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up. Roadblock number 1: the farmer “We have always done it that way”. The AAA program: practical solutions for sustainable quality coffee farming. Roadblock number 2: the consumer “Give me a break,

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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

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Leveraging businesses for conservation removing the roadblocks to scaling up

Leveraging Businesses for Conservation

Removing the Roadblocks to Scaling up


Leveraging businesses for conservation removing the roadblocks to scaling up

Roadblock number 1: the farmer

“We have always done it that way”


Leveraging businesses for conservation removing the roadblocks to scaling up

The AAA program: practical solutions for sustainable quality coffee farming


Leveraging businesses for conservation removing the roadblocks to scaling up

Roadblock number 2: the consumer

“Give me a break,

I just want to drink my coffee”


Sustainability as part of the nespresso consumer experience

Sustainability as part of the Nespresso consumer experience


Leveraging businesses for conservation removing the roadblocks to scaling up

Roadblock number 3: the company

“There is no payback”


Sustainability drives consumer satisfaction

Sustainability drives consumer satisfaction


Leveraging businesses for conservation removing the roadblocks to scaling up

Roadblock number 4: the conservationists

“Businesses are not interested”


We are proud to have been working with the rainforest alliance for 10 years

Nespresso AAA farmers

Meeting Club members in New York

We are proud to have been working with the Rainforest alliance for 10 years

“It’s the most ambitious commitment ever to help smallholder coffee farmers achieve

Rainforest Alliance

certification and

improve coffee

quality”

Chris Wille,

Head of Sustainable Agriculture

The Rainforest Alliance


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