Leveraging Businesses for Conservation
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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up. Roadblock number 1: the farmer “We have always done it that way”. The AAA program: practical solutions for sustainable quality coffee farming. Roadblock number 2: the consumer “Give me a break,

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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

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Leveraging Businesses for Conservation

Removing the Roadblocks to Scaling up


Roadblock number 1: the farmer

“We have always done it that way”


The AAA program: practical solutions for sustainable quality coffee farming


Roadblock number 2: the consumer

“Give me a break,

I just want to drink my coffee”


Sustainability as part of the Nespresso consumer experience


Roadblock number 3: the company

“There is no payback”


Sustainability drives consumer satisfaction


Roadblock number 4: the conservationists

“Businesses are not interested”


Nespresso AAA farmers

Meeting Club members in New York

We are proud to have been working with the Rainforest alliance for 10 years

“It’s the most ambitious commitment ever to help smallholder coffee farmers achieve

Rainforest Alliance

certification and

improve coffee

quality”

Chris Wille,

Head of Sustainable Agriculture

The Rainforest Alliance


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