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April 11

METTING. WITH SHAREHOLDERS. 2014. April 11. Fabio Cefaly. INVESTOR RELATIONS MANAGER. AGENDA. 10:30 am | Reception and welcome coffee 11:00 am | Start of event, presentation of results and chat with directors and executives 1:30 pm | Lunch and experience

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April 11

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  1. METTING WITH SHAREHOLDERS 2014 April 11

  2. FabioCefaly INVESTOR RELATIONS MANAGER

  3. AGENDA 10:30 am | Reception and welcome coffee 11:00 am | Start of event, presentation of results and chat with directors and executives 1:30 pm | Lunch and experience 2:30 pm | Visit to the Natura SpaceOptional activity lasting 1 hour

  4. The Annual Shareholders’ Meeting approved: (1) the management accounts and Financial Statements for the fiscal year ended December 31, 2013; (2) the allocation of net income for the fiscal year ended December 31, 2013, as well as the distribution of dividends and payment of interest on equity; (3) the definition of the Company’s Board of Directors formed by 8 members during the term of office ending on the Annual Shareholders’ Meeting of 2015; (4) the election of members to the Company’s Board of Directors; and (5) the determination of the overall compensation of the Company’s managers to be paid by the Annual Shareholders’ Meeting of 2015.

  5. The Extraordinary Shareholders’ Meeting approved: (1) the amendment of the Head Paragraph and Paragraph 1 of Article 21 of the Bylaws to establish that (i) the Board of Executive Officers be composed of no less than 4 and no more than 10 members; and (ii) the Board of Executive Officers be elected preferably at the first meeting of the Board of Directors to be held after the Annual Shareholders’ Meeting; and (2) the amendment to Paragraphs 1 and 2 of Article 24 of the Bylaws to modify the powers of the members of the Board of Executive Officers.

  6. OUR SPACES WHERE WE'RE PRESENT CORPORATE GOVERNANCE OWNERSHIP STRUCTURE 2013 RESULTS

  7. OUR SPACES NATURA CAJAMAR SPACE Inaugurated in 2001 646,000 m2of total area84,000 m2 of built area

  8. OUR SPACES BRAZIL: ALPHAVILLE BENEVIDES SÃO PAULO REGIONAL SALES OFFICES INTERNATIONAL OPERATIONS: ARGENTINA, CHILE PERU, COLOMBIA MEXICO, FRANCE AND AUSTRALIA

  9. OUR SPACES DC Mexico DC Colombia DC Peru DISTRIBUTION CENTERS DC Castanhal • DC Jaboatão • DC Simões Filho 8 IN BRAZIL AND 6IN THE INTERNATIONAL OPERATIONS • DC Uberlândia • DC Matias Barbosa • DC SP • DC Curitiba • DC Canoas • DC Argentina • DC Chile

  10. OUR OUR EMPLOYEES SPACES OUR LABORATORIES 1,770 m2 in built area including: _New York Hub (2013); and _NINA¹ (2012). EMPLOYEES 5,339 employees in Brazil 1,316 employees in the international operations ¹ NINA is the Portuguese acronym for our Amazon Innovation Center

  11. OUR United Kingdom MARKET Germany France Switzerland NCs: 1,700 United States Japan South Korea Mexico Consolidated Hong Kong NCs: 97,800 Taiwan 11 Natura Consultants(NCs): 1,656,500 Colombia NCs: 42,300 4 Malaysia Singapore Brazil 2 Peru 43 NCs: 1,289,900 NCs: 70,600 (brand also present in Asia, North America and Europe) Chile NCs: 59,600 6 3 Argentina NCs: 94,600 Size of the Toiletry and Cosmetics industries Source: Euromonitor 2013, US$ billion. Number of Natura Consultants at the end of 2013

  12. CORPORATE GOVERNANCE

  13. ROBUST AND CONSOLIDATED GOVERNANCE MODEL _One of the first companies to join the Novo Mercado; _Presence in major stock indexes; _Board of Directors installed in 1998, currently has 2 independent members _ Creation of Committees: * Corporate Governance* Audit, Risk Management and Finance* Strategy* Organization and People

  14. WE PURSUE BEST PRACTICES Accounting in accordance with international standards (IFRS) since 2009 Equitable treatment_100% common shares _100% tag-along rights _Arbitration chamber Compliance with U.S. law on internal controls (Sarbanes-Oxley) Investor DayNatura / Participation in conferences in Brazil and abroad GRI & IIRC, our annual report adopts G4 and Integrated Reporting guidelines

  15. OWNERSHIP STRUCTURE 40.2% Free-float shares * *Officers, directors and treasury stock account for 1.0%. 59.8% Controlling shareholders Base date: 03/25/2014

  16. INVESTORS FREE-FLOAT SHARES No. of shares No. of % Investors % share outstanding investors (‘000) Individuals 10,108 5.8% 9,986 87.4% Institutional Brazil 18.134 , 10.5% 681 6.0% Institutional Foreign 6.7% 83.7% 765 144,980 100.0% Total 173,222 11,432 100% Base date: 03/25/2014

  17. NATU3 vs. IBOVESPA since IPO

  18. TRIPLE BOTTOM LINE RESULTS IN 2013 ¹ NCs = Natura Consultants

  19. TRIPLE BOTTOM LINE RESULTS IN 2013

  20. Alessandro Carlucci Chief Executive Officer 2013 and our plans

  21. On May 26, 2004 trading in NATU3began on the Bovespa… …and in 2014 we celebrated10 years as a listed company, strengthening our relationship with the market.

  22. VISION Because of its corporate behavior, quality relationships and products and services, Natura will be a global brand that is identified with the community of people who are committed to building a better world through better relationships with themselves, with others, with the natural world they are a part of and with the whole.

  23. REASON FOR BEING Our reason for being is to create products and services that promote wellbeing/ being-well. WELL-BEINGIs the harmonious and gratifying relationship of a person with oneself and with one’s body. BEING WELLIs the empathetic, pleasing and rewarding relationship of a person with others, with nature and with the whole.

  24. BELIEFS Life is a chain of relationships. Nothing in the universe exists alone; everything is interdependent. We believe that appreciating the importance of relationships is the foundation of an enormous human revolution seeking peace, solidarity and life in all of its manifestations. Thecontinuous pursuit of improvement promotes the development of individuals, organizations and society. Commitment to the truth is the path to quality relationships. The greater the diversity of the parts, the greater the wealth and vitality of the whole. The pursuit of beauty, which is the genuine aspiration of every human being, must be free of preconceived notions and manipulation. The company, a living organism, is a dynamic set of relationships. Its value and longevity are connected to its ability to contribute to the evolutionof society and its sustainable development.

  25. VALUE PROPOSITION environmental >> Carbon neutral >> Use of refills >> Use of recyclable and recycled materials >> Sustainable extraction economic >> Strong cash generation >> Growth and profitability >> Consistent payment of dividends social >> Value creation for consultants >> Sharing of benefits with extractivist communities CORPORATE BEHAVIOR essence PRODUCTS AND CONCEPTS RELATIONSHIP NETWORK

  26. ACHIEVEMENTS IN 2013 advances in BrazilConsultant productivity 6.2% 2.9% 2.9% 1.4% -0.6% -2.6% -3.8% -5.7% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 Productivity Growth (% vs. prior-year period, R$/NC, nominal)

  27. ACHIEVEMENTS IN 2013 • profitability in the • International Operations +38 EBITDA (R$, million, nominal) -12 -51 -78 2012 2013 2011 2010 EBITDA considering the operations in Argentina, Chile, Peru, Colombia, Mexico and France, as well as the expenses with the corporate structure in Buenos Aires.

  28. ACHIEVEMENTS IN 2013 neworganizational structure

  29. ACHIEVEMENTS IN 2013 reduction in relative CO2e emissions of 33% vs. 2006

  30. ACHIEVEMENTS IN 2013 majorlaunches, with the highlight SOU

  31. ACHIEVEMENTS IN 2013 NATURA ECOPARK inauguration of our soaps and oils plant in March 2014 SOAP BARS capacity500 million bars year(base 2016) NOODLES PLANTcapacity70,000tons year OILS & BUTTERS PLANTcapacity12 tons month Connects different companies with complementary needs and a commonpurpose

  32. ACHIEVEMENTS IN 2013 first resultsof the Natura Network pilot program

  33. ACHIEVEMENTS IN 2013 Work climate survey Level of favorability (%)1 78 72 Best organizational climate since 1994 70 1. Percentage of employees who rated the items on the survey from 4 to 5 (Top2Box) on a scale from 1 to 5.

  34. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  35. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  36. STRATEGIC FOCUS Expand sales by increasing Consultant productivity REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS SHOPPING BASKET (% of categories purchased, 2012, Kantar) 58.5% penetration¹ brand preference² 43.8% 62% between1 and 2 categories 20.7% market share³ logistics/orders delivered/day 61,000 38% 1.3 million consultants in Brazil more than3 categories 1. Percentage of households that purchased Natura products in the last 12 months. Kantor World Panel. 2. Brand preference in Brazil’s CFT market. Brand Essence/Ipsos Institute 3. Sipatesp/Abihpec 2013.

  37. STRATEGIC FOCUS Product innovation to build new concepts and fill white spaces Payment methods CRM | segmentation of promotions Higher marketing investments Digital technologies to strengthen the current model Service quality as a competitive advantage Excellence program for the sales team

  38. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  39. STRATEGIC >> Aspirational brand with improvement in preference and awareness. >> Improvement in service quality and accelerated growth in the consultant base. >> Product portfolio adapted to local needs FOCUS 44% brand awareness Mexico 60% brand awareness REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS Colombia Peru 20% brand preference Accelerated growth with profitability growth in LatAm >> NETWORK 366,000 consultants 1,316 employees Chile 25% brand preference Argentina 24% brand preference

  40. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  41. STRATEGIC FOCUS STRENGTHEN OUR RELATIONSHIP NETWORK THROUGH DIGITAL TECHNOLOGIES Natura Network Consultant Consumers >> Online ordering on Consultant’s website >> Variety of payment methods >> Product delivered to End Consumer within 48 hours

  42. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  43. STRATEGIC FOCUS the first step launch new offerings for brands and product categories _80concept stores in 12 countries _Products for hair, body and face Founded in 1987 Strong alignment with our values AESOP pop-up shop Paris

  44. STRATEGIC FOCUS • REINFORCING THE STRENGTHS OF THE CURRENT BUSINESS • expand the shopping basket of Brazilian consumers • accelerated growth with profitability • EVALUATION OF OUR VALUE PROPOSITION • connect and empower our network, including final consumers • expand our value proposition: new brands and categories as an expression of well being well • NEW VISION OF SUSTAINABILITY

  45. STRATEGIC FOCUS NEW EXPANSION CYCLE THAT GENERATES A POSITIVE IMPACT ON SOCIETY AND THE PLANET We will generate positive social, environmental and economic impacts, while delivering value to our entire relationship network in all the businesses, brands and regions in which we operate, through our products, services and sales channels.

  46. STRATEGIC FOCUS create an indicator to measure the human development of consultants and structure a strategy for significant improvement Sustainability VISION OUR PILLARS AND SOME AMBITIONS implement a TBL management system that measures social and environmental externalities 30% of our inputs sourced from the Pan-Amazonian region (R$ MM)

  47. thank you

  48. NATURA COSMÉTICOS S.A.

  49. Q&A

  50. Experience with the Natura SOU line 2013 Integrated Report Get-together lunch Visit to Cajamar

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