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Webinar Exploit Big Data Best Practices In Retail And CPG

Webinar Exploit Big Data Best Practices In Retail And CPG. George Lawrie, Vice President, Principal Analyst February 26, 2015. Call in at 10:55 a.m. Eastern time. Agenda. The tantalizing promise of big data Typical causes of big data indigestion Popular recipes for success. Agenda.

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Webinar Exploit Big Data Best Practices In Retail And CPG

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  1. WebinarExploit Big Data Best Practices In Retail And CPG George Lawrie, Vice President, Principal Analyst February 26, 2015. Call in at 10:55 a.m. Eastern time

  2. Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success

  3. Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success

  4. Source: February 17, 2015, “Moment-Of-Truth Best Practices In Retail And CPG” Forrester report

  5. Source: February 17, 2015, “Moment-Of-Truth Best Practices In Retail And CPG” Forrester report

  6. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  7. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  8. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  9. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  10. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  11. Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  12. Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success

  13. Retail application landscape Source: September 5, 2013, “Retool Your Retail Applications To Thrive On Digital Disruption” Forrester report

  14. Characterizing three classes of software systems Source: May 16, 2014, “Brief: Systems Of Engagement Take Center Stage” Forrester report

  15. Systems of engagement directly touch customers Source: May 16, 2014, “Brief: Systems Of Engagement Take Center Stage” Forrester report

  16. Different application types need different release cadences Source: February 12, 2014, “Application Delivery In The Modern Age” Forrester report

  17. An example modern application: composite and multichannel Source: February 12, 2014, “Application Delivery In The Modern Age” Forrester report

  18. App Internet architecture has its roots in client/server and web architecture Source: July 18, 2011, “Embrace App Internet Architecture To Win In The Next Era Of Computing” Forrester report

  19. The four-tier engagement platform makes delivery its own tier Source: November 24, 2014, “Mobile Needs A Four-Tier Engagement Platform” Forrester report

  20. The age of the customer evolution: heart, head, and hands Source: May 1, 2014, “Brick And Mortar Retail Fights Back” Forrester report

  21. Application services for age-of-the-customer fulfillment Source: May 1, 2014, “Brick And Mortar Retail Fights Back” Forrester report

  22. Digital experience builds on existing systems of record Source: July 24, 2014, “Canvass Support For Your New Retail Architecture” Forrester report

  23. Insight about propensity to buy Source: October 20, 2014, “Brief: Drive Faster Retail Performance With SAP’S CAR” Forrester report

  24. Source of insight? Source: November 19, 2014, “Big Data In CPG And Retail” Forrester report

  25. Click stream, returns, customer service transactions hold the key to insight Source: October 20, 2014, “Brief: Drive Faster Retail Performance With SAP'S CAR” Forrester report

  26. Customer data security Source: November 14, 2014, “Lessons Learned From Global Customer Data Breaches And Privacy Incidents Of 2013-14” Forrester report

  27. Close-up on the aggregation tier Source: May 27, 2014, “The Engagement Platform’s Aggregation Tier” Forrester report

  28. Agenda • The tantalizing promise of big data • Typical causes of big data indigestion • Popular recipes for success

  29. Implementing the aggregation tier Source: May 27, 2014, “The Engagement Platform’s Aggregation Tier” Forrester report

  30. Understanding analytics — model building Source: January 14, 2015, “Evolve Your Customer Analytics Capability” Forrester report

  31. Delivery to customer device, form factor, and use case Source: October 20, 2014, “The Engagement Platform’s Delivery Tier” Forrester report

  32. Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report

  33. Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report

  34. Next steps Source: July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” Forrester report

  35. George Lawrie +44 207.323.7690 glawrie@forrester.com

  36. Selected Forrester Research November 19, 2014, “Big Data In CPG And Retail” November 19, 2014, “Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape” October 20, 2014, “Brief: Drive Faster Retail Performance With SAP’S CAR” July 24, 2014, “Canvass Support For Your New Retail Architecture” July 22, 2014, “Benchmark Your Consumer Centricity In Retail And CPG” May 1, 2014, “Brick And Mortar Retail Fights Back” April 8, 2014, “The Forrester Wave™: Retail Planning Solutions, Q2 2014”

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