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Is your business/venture Feasible ?

Explore if your business/venture idea is feasible. This study identifies market constraints, evaluates financial prospects, and uncovers potential opportunities.

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Is your business/venture Feasible ?

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  1. Is your business/venture Feasible? • Capable of being done or carried out?

  2. How about a Feasibility Study? • Provides an overview of the primary issues related to a business/venture idea. It determines if the business venture is feasible “doable”.

  3. What is the Purpose of a Feasiblity Study? • Determines whether the business/venture idea makes sense. • Are there any make or break issues that would prevent your business from being successful in the marketplace? • Identifies roadblocks facing your business/venture before you make an investment.

  4. Benefits of a Feasibility Study • Provide a lot of information necessary the business/venture plan. • Good market anyalsis is a necessary in order to determine the business/venture feasibility. • Identifies reasons not to proceed • Provides documentation that the business was thoroughly investigated (will help with getting financing, as well as help to attract equity investment) • Identifies new opportunities through the investigative process.

  5. Reasons NOT to conduct a Feasibility Study... • Already know it is Feasible (another business is already doing it and is successful). • Why do one when one was done a few years ago? • Just a way for consultants to make money. • Market analysis has already been done by the business that sold us the equipment. • A feasibility study is a waste of time. These may sound like good answers but remember... you may need to live with these decisions for a long time.

  6. Conducting the Feasibility Study... • Market Cosiderations... • Technical Considerations... • Financial Considerations... • Organizational/Managerial Considerations... • Competitive Considerations...

  7. Market Considerations • Current or projected demand for your proposed product or service(s)? • What are the target markets for your product or service? • What competition exists in this market? • Is the location of your proposed business location likely to affect the success of your business? • What is the projected supply in your area of the products or services needed for your porject.

  8. Technical Considerations • Technology may or may not be of critical importance or it may not. Compare a daycare center to a manufacturing enterprise. • If Technology is a consideration: • What are the needs for the business/venture? • What other equipment does your business need? Where will you get it? When will you get it? What does it cost?

  9. Financial Considerations • Start-up Costs • Operating Costs • Revenue Projections • Sources of Financing • Profitability Analysis

  10. Organizational / Managerial • What organizational Structure is the right one for your business/venture? • Who will serve on the Board of Directors and what are their qualifications? • What qualifications are needed to manage this business? • Who will manage the business? • What are the stafffing needs?

  11. Competitive Considerations • What competition exists n this market? • Can you establish a market niche which will enable you tom compete effectively with others providign this product or service? • How much is your competition charging for similar product?

  12. Characteristics of a well conducted Feasiblity Study

  13. Possible Courses of Action after a Feasibility Study

  14. Procedures for determining the feasiblity of a venture/product.

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