Cost Structure of Content. S. Masiclat ICC 606 | Applied Research in Content Management Fall 2012. Basic Definition: Cost Structure. The expenses that a firm must take into account when manufacturing a product or providing a service.
ICC 606 | Applied Research in Content Management
If a business incurs zero cost for a marginal increase, then every customer they forgo is lost revenue—a massive opportunity cost for doing nothing.
Media businesses forgo customers by not offering individuation of content, not making content widely available, not making content granular for re-packaging or bundling through partner or third-party distributors.
No data thrown off by transactions means no infrastructure for capturing customers, and no valuable business insight for B2B.
What is the cost of “being social” and what mechanisms are in place to recover those costs?
Is there an opportunity cost to not being present in a social media network?
Is there a model that helps us make decisions about social media costs?