How technology can (and should) help you market your law firm Digest Version. Marketing & Technology. Delaware Valley Law Firm Marketing Group May 25 th 2004 Justin Szlasa Triplebridge Consulting Ltd. New York, New York. In a perfect world….
Delaware Valley Law Firm Marketing Group
May 25th 2004
Triplebridge Consulting Ltd.
New York, New York
* Also known as the United Kingdom
…the fate of marketing technology projects
is not encouraging.
1. Lunch monthly with your IT Director Technologists
“At Dorsey & Whitney our CTO helps pitch our services to clients”
–Silvia Coulter, CMO Dorsey & Whitney
2. Market your technology Technologists
To your lawyers
To your clients
“Alston + Bird is a recognized leader in the use of technology in the practice of law. Our goal at all times is to manage the flow of information from research to attorney to client as quickly and efficiently as possible….we use state of the art equipment…to ensure that our attorneys have access to the latest information 24 hours a day from anywhere in the world. This system ensures that messaging between our lawyers and clients…is optimized.”
don’t let the software vendors, consultants and your tech committee throw you off course
…and the culture of 100% of the firm’s I have encountered is defined by money
5. Master the facts culture
“Get your facts first and then you can distort them as much as you please”
Software that taps into billing and collection systems data to provide marketers with intelligent actionable fact-based reports