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Session 25. StudentAid.gov. Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference. Agenda. StudentAid.gov Overview New media websites Overview Hands-On Live Demonstration Impacts Next Steps Questions. StudentAid.gov Overview. 3. StudentAid.gov.

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Session 25

StudentAid.gov

Mindy Chiat and Abraham Marinez | Nov. 2012

U.S. Department of Education

2012 Fall Conference


Agenda

  • StudentAid.gov Overview

  • New media websites Overview

  • Hands-On Live Demonstration

  • Impacts

  • Next Steps

  • Questions


StudentAid.gov Overview

3


StudentAid.gov


What is StudentAid.gov?

  • Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle

  • Released July 15, 2012

  • Available at www.studentaid.gov

  • Target vision: move all student- and borrower-facing content and functionality


Who is it for?

  • Potential and current students and borrowers,

    no matter their age

  • Parents, counselors, and influencers

  • English and Spanish speakers

  • Mobile users on the go

  • Financial aid administrators!


Why did we create it?

  • Establish customer-focused Web experience for students and borrowers

  • Simplify, streamline, and update FSA’s Web presence

  • Support FSA’s focus on customer experience

  • Many timely drivers

  • Feedback from users

  • …and because there was room for improvement…


FSA Student Websites in 2011


Consolidated Websites

Students.gov

Studentaid.ed.gov

College.gov

Ombudsman.ed.gov

FederalStudentAid.ed.gov


Home Page


Mobile/Tablet View


Site Menu


Interior Page


Key Features

  • Comprehensive

  • information

  • Links to FSA’s

  • other key sites for

  • applications/

  • transactions

  • • Repayment calculators

Mobile/Tablet

IBR Calculator


Key Features

  • New videos, graphics

  • Events listing

  • Glossary

  • Resources


StudentAid.gov/resources


How else do we engage digitally?

  • On new media sites:

    • Facebook

    • YouTube

    • Twitter

    • Storify

    • Visual.ly


New Media Overview

18


Facebook

www.facebook.com/FederalStudentAid


Twitter

www.twitter.com/FAFSA


Add the @FAFSA stream to your site

Go to: http://twitter.com/widgets (must be logged in)

COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a>

<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>


YouTube

www.youtube.com/FederalStudentAid


Embed our YouTube Videos in your site


Storify

www.storify.com/FAFSA


Visual.ly

www.visual.ly/users/FederalStudentAid


Embed our infographics in your site

Go to: http://visual.ly/users/FederalStudentAid


Hands-On Live DemonstrationDirect students to answersReuse our resources

27


Direct Students to Answers

Common Questions

  • Where can I get free money?

  • Am I eligible?

  • How do I add another school to my FAFSA?

  • What are my repayment options?

    What other questions do you frequently receive?


Where Can I Get Free Money?

Learn about types of aid by going to Studentaid.gov/types


Am I Eligible?

Click on Who Gets Aid, then choose Basic Eligibility Criteria StudentAid.ed.gov/eligibility/basic-criteria


How do I add a school to my FAFSA?

StudentAid. gov/fafsa/next-steps/correct-update


What repayment options do I have?

StudentAid.gov/repay-loans/understand/plans


…repayment options continued

StudentAid.gov/repay-loans/understand/plans/income-based/calculator


Reuse our resources

  • Use our content!

    • Information on the site

    • Facebook posts, tweets

  • Embed or link to our videos and graphics


Link to us!


Impacts

  • Site metrics

  • $1.5 million cost savings over two years

  • Streamlined content management and internal processes

  • Improved customer experience and financial literacy

  • StudentAid.gov will serve over 30 million annual visitors

  • New media sites will continue to engage and inform users virally


Coming soon

  • Career search tool

  • Scholarship search tool

  • Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review

  • Professional’s Toolkit


Resources

StudentAid.gov

StudentAid.gov

Federal Student Aid Social Media

www.facebook.com/FederalStudentAid

www.twitter.com/FAFSA

www.youtube.com/FederalStudentAid

www.storify.com/FAFSA

www.visual.ly/users/FederalStudentAid


QUESTIONS?


  • Login