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Session 25. Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference. Agenda. Overview New media websites Overview Hands-On Live Demonstration Impacts Next Steps Questions. Overview. 3.

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Studentaid gov

Session 25

Mindy Chiat and Abraham Marinez | Nov. 2012

U.S. Department of Education

2012 Fall Conference



  • Overview

  • New media websites Overview

  • Hands-On Live Demonstration

  • Impacts

  • Next Steps

  • Questions

Studentaid gov overview Overview


Studentaid gov1

What is studentaid gov

What is

  • Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle

  • Released July 15, 2012

  • Available at

  • Target vision: move all student- and borrower-facing content and functionality

Who is it for

Who is it for?

  • Potential and current students and borrowers,

    no matter their age

  • Parents, counselors, and influencers

  • English and Spanish speakers

  • Mobile users on the go

  • Financial aid administrators!

Why did we create it

Why did we create it?

  • Establish customer-focused Web experience for students and borrowers

  • Simplify, streamline, and update FSA’s Web presence

  • Support FSA’s focus on customer experience

  • Many timely drivers

  • Feedback from users

  • …and because there was room for improvement…

Fsa student websites in 2011

FSA Student Websites in 2011

Consolidated websites

Consolidated Websites

Home page

Home Page

Mobile tablet view

Mobile/Tablet View

Site menu

Site Menu

Interior page

Interior Page

Key features

Key Features

  • Comprehensive

  • information

  • Links to FSA’s

  • other key sites for

  • applications/

  • transactions

  • • Repayment calculators


IBR Calculator

Key features1

Key Features

  • New videos, graphics

  • Events listing

  • Glossary

  • Resources

Studentaid gov resources

How else do we engage digitally

How else do we engage digitally?

  • On new media sites:

    • Facebook

    • YouTube

    • Twitter

    • Storify


New media overview

New Media Overview






Add the @fafsa stream to your site

Add the @FAFSA stream to your site

Go to: (must be logged in)

COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="" data-widget-id="258219635218972673">Tweets by @FAFSA</a>

<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);;js.src="//";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>



Embed our youtube videos in y our s ite

Embed our YouTube Videos in your site



Visual ly

Embed our infographics i n y our site

Embed our infographics in your site

Go to:

Hands on live demonstration direct students to answers reuse our resources

Hands-On Live DemonstrationDirect students to answersReuse our resources


Direct students to answers

Direct Students to Answers

Common Questions

  • Where can I get free money?

  • Am I eligible?

  • How do I add another school to my FAFSA?

  • What are my repayment options?

    What other questions do you frequently receive?

Where can i get f ree money

Where Can I Get Free Money?

Learn about types of aid by going to

Am i eligible

Am I Eligible?

Click on Who Gets Aid, then choose Basic Eligibility Criteria

How do i add a s chool to my fafsa

How do I add a school to my FAFSA?

StudentAid. gov/fafsa/next-steps/correct-update

What repayment o ptions do i have

What repayment options do I have?

Repayment o ptions continued

…repayment options continued

Reuse our r esources

Reuse our resources

  • Use our content!

    • Information on the site

    • Facebook posts, tweets

  • Embed or link to our videos and graphics

Link to us

Link to us!



  • Site metrics

  • $1.5 million cost savings over two years

  • Streamlined content management and internal processes

  • Improved customer experience and financial literacy

  • will serve over 30 million annual visitors

  • New media sites will continue to engage and inform users virally

Coming soon

Coming soon

  • Career search tool

  • Scholarship search tool

  • Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review

  • Professional’s Toolkit



Federal Student Aid Social Media



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