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Session 25. StudentAid.gov. Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference. Agenda. StudentAid.gov Overview New media websites Overview Hands-On Live Demonstration Impacts Next Steps Questions. StudentAid.gov Overview. 3. StudentAid.gov.

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Studentaid gov

Session 25

StudentAid.gov

Mindy Chiat and Abraham Marinez | Nov. 2012

U.S. Department of Education

2012 Fall Conference


Agenda

Agenda

  • StudentAid.gov Overview

  • New media websites Overview

  • Hands-On Live Demonstration

  • Impacts

  • Next Steps

  • Questions


Studentaid gov overview

StudentAid.gov Overview

3


Studentaid gov1

StudentAid.gov


What is studentaid gov

What is StudentAid.gov?

  • Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle

  • Released July 15, 2012

  • Available at www.studentaid.gov

  • Target vision: move all student- and borrower-facing content and functionality


Who is it for

Who is it for?

  • Potential and current students and borrowers,

    no matter their age

  • Parents, counselors, and influencers

  • English and Spanish speakers

  • Mobile users on the go

  • Financial aid administrators!


Why did we create it

Why did we create it?

  • Establish customer-focused Web experience for students and borrowers

  • Simplify, streamline, and update FSA’s Web presence

  • Support FSA’s focus on customer experience

  • Many timely drivers

  • Feedback from users

  • …and because there was room for improvement…


Fsa student websites in 2011

FSA Student Websites in 2011


Consolidated websites

Consolidated Websites

Students.gov

Studentaid.ed.gov

College.gov

Ombudsman.ed.gov

FederalStudentAid.ed.gov


Home page

Home Page


Mobile tablet view

Mobile/Tablet View


Site menu

Site Menu


Interior page

Interior Page


Key features

Key Features

  • Comprehensive

  • information

  • Links to FSA’s

  • other key sites for

  • applications/

  • transactions

  • • Repayment calculators

Mobile/Tablet

IBR Calculator


Key features1

Key Features

  • New videos, graphics

  • Events listing

  • Glossary

  • Resources


Studentaid gov resources

StudentAid.gov/resources


How else do we engage digitally

How else do we engage digitally?

  • On new media sites:

    • Facebook

    • YouTube

    • Twitter

    • Storify

    • Visual.ly


New media overview

New Media Overview

18


Facebook

Facebook

www.facebook.com/FederalStudentAid


Twitter

Twitter

www.twitter.com/FAFSA


Add the @fafsa stream to your site

Add the @FAFSA stream to your site

Go to: http://twitter.com/widgets (must be logged in)

COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a>

<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>


Youtube

YouTube

www.youtube.com/FederalStudentAid


Embed our youtube videos in y our s ite

Embed our YouTube Videos in your site


Storify

Storify

www.storify.com/FAFSA


Visual ly

Visual.ly

www.visual.ly/users/FederalStudentAid


Embed our infographics i n y our site

Embed our infographics in your site

Go to: http://visual.ly/users/FederalStudentAid


Hands on live demonstration direct students to answers reuse our resources

Hands-On Live DemonstrationDirect students to answersReuse our resources

27


Direct students to answers

Direct Students to Answers

Common Questions

  • Where can I get free money?

  • Am I eligible?

  • How do I add another school to my FAFSA?

  • What are my repayment options?

    What other questions do you frequently receive?


Where can i get f ree money

Where Can I Get Free Money?

Learn about types of aid by going to Studentaid.gov/types


Am i eligible

Am I Eligible?

Click on Who Gets Aid, then choose Basic Eligibility Criteria StudentAid.ed.gov/eligibility/basic-criteria


How do i add a s chool to my fafsa

How do I add a school to my FAFSA?

StudentAid. gov/fafsa/next-steps/correct-update


What repayment o ptions do i have

What repayment options do I have?

StudentAid.gov/repay-loans/understand/plans


Repayment o ptions continued

…repayment options continued

StudentAid.gov/repay-loans/understand/plans/income-based/calculator


Reuse our r esources

Reuse our resources

  • Use our content!

    • Information on the site

    • Facebook posts, tweets

  • Embed or link to our videos and graphics


Link to us

Link to us!


Impacts

Impacts

  • Site metrics

  • $1.5 million cost savings over two years

  • Streamlined content management and internal processes

  • Improved customer experience and financial literacy

  • StudentAid.gov will serve over 30 million annual visitors

  • New media sites will continue to engage and inform users virally


Coming soon

Coming soon

  • Career search tool

  • Scholarship search tool

  • Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review

  • Professional’s Toolkit


Resources

Resources

StudentAid.gov

StudentAid.gov

Federal Student Aid Social Media

www.facebook.com/FederalStudentAid

www.twitter.com/FAFSA

www.youtube.com/FederalStudentAid

www.storify.com/FAFSA

www.visual.ly/users/FederalStudentAid


Questions

QUESTIONS?


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