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RAD VoIP System – RVS

RAD VoIP System – RVS. Presented by: Ido Miran Product Line Manager. Agenda. VoIP Market  Where do we fit in? Value Proposition  What do we have to offer? RVS System Core Elements: IPVsuite  Softswitch & Mgmt IPVgate  Intelligent CPEs Summary. What are we talking about?.

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RAD VoIP System – RVS

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  1. RAD VoIP System – RVS Presented by: Ido Miran Product Line Manager

  2. Agenda • VoIP Market  Where do we fit in? • Value Proposition  What do we have to offer? • RVS System Core Elements: • IPVsuite  Softswitch & Mgmt • IPVgate  Intelligent CPEs • Summary

  3. What are we talking about? What is Voice over IP (VoIP)? • Voice Calls are transmitted over Packet Switched Networks (PSN) instead of Public Switched Telephone Networks (PSTN) • VoIP isn’t a protocol, but a collection of protocols and devices for encoding, transmission and routing of audio calls over a PSN • VoIP is implemented in a variety of applications (e.g. internet calls, VoIP trunking, IP telephony) What is IP Telephony? • Telco grade local service with last mile delivery, complete phone services (Class 5), and high reliability/availability of service • Serves the entire customers range: Residential, SOHO, SMB, Enterprise • Replaces the traditional POTS services

  4. Target Markets VoIP Market Call Termination VoIP Telephony for Service Providers Enterprise Solutions Minutes Resellers Calling Cards Tier 1 Tier 2/3 Newcomers RVS main market focus Could be interesting, depending on volume and specific requirements Most likely irrelevant (unless they wish to become VoIP telephony providers)

  5. RAD VoIP SystemRVS Target Application and Value Proposition • Applications • Operator focused VoIP and data access services to SOHO and SMBs • Large self-operated enterprise VoIP network • Value Proposition – “Telco in a box” • Low initial investment • Quick payback • Record time to service • No hidden costs – optimized TCO

  6. Target MarketsRVS Target Customers • Tier 2, 3 Telcos and regional operators • VoIP resellers looking into becoming an operator • ISP (Internet Service Providers) • Tier 1 carriers • CTV (cable TV) Providers • Infrastructure owners (Wireless, Fiber, Satellite, etc.) • Utelcos (Electricity, Gas etc.) • Self operated large Enterprise (more than ~400 sites)

  7. What is RVS? Expanding Core Offering SMB Premises Customer Premises IP Phoneor SIP client Phone Lines (POTS, BRI, E1/T1-PRI) PBX Provider Central Office IPVgate IPVsuite ADSL2+/ETH/SFP LAN IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) IP Network SOHO Premises 2/4 FXS IPVgate WiMAX IPVsuite-Billing (Postpaid+Prepaid Billing System - optional) ETH SMB Premises LAN IPVgate-30 (IP-PBX) 2 FXS SIP Media Gateway E1/T1 PSTN or Cellular LAN SIP Phones

  8. The Package – “Telco in a Box” We provide a fully integrated, carrier grade telephony & data access system. The package comprises of: • Central Class 5 SoftSwitch - IPVsuiteAll necessary Telephony services integrated on top of a SoftSwitch • Integrated Management & Provisioning System - IPVsuiteControls & monitors end-units using extremely user friendly web interface • End Customer Units (CPE) - IPVgateSuperior to most competitive units in quality, performance & cost • Professional Project Assistance Team of experienced experts in VoIP, Internet Networking & Telephony • Complementary 3rd Party Elements RAD can provide integrated complementary equipment (e.g. Media Gateways, Billing System)

  9. RVS Components – IPVsuite Carrier Grade Class 5 SIP SoftSwitch • Authentication, anti-hacking protection • CDR extraction to billing systems • Robust Oracle™ Database Infrastructure (customers/devices/calls/admin logs, Class 5 services configuration etc. • High Availability (cluster redundancy & backup) • End-user web page (self service provisioning) • Outgoing call routing plans (Class 4 feature) • Built-in Voice Mail (with VM-to-email) • Basic H/W Configuration: • 1 x Front-End Server • 1 x Back-End Server • Supports 400K BHCA* •  For higher capacities we can offer more complex server architectures! *BHCA - Busy-Hour Call Attempts

  10. RVS Components – IPVsuite Supported SoftSwitch Services (partial list..): • Voice mail & Voice mail to Email • Call divert / forward (“follow me”) • MSN (Multiple numbers per customer) • 1-800 services • DDI (Direct Dialing In) • Numbers Grouping • ETSI standard service dialing – *21..., *61…, *31… • Blocking outgoing dialed Numbers • Do not Disturb – *26# • Call Waiting • Fixed destination call when no dialing for 10 seconds • Pre-Paid & Call-Back services • Unified Messaging • Selective call rejection • Anonymous call rejection • Ring back to last number • ……………

  11. RVS Components – IPVsuite Integrated Management and Provisioning System: • Single platform for managing the softswitch and CPEs • User friendly, web based (provision from anywhere) • Real time Monitoring of CPEs, Soft Phones & any SIP devices • QoS, activity & troubleshooting analysis • “Massive” firmware upgrade • Resellers segmentation (virtual providers) • Standard API to external systems Powerful Monitoring/Configuration Tools Quick Service Rollout

  12. RVS Components – IPVgate IPVgate - Business Class CPE • Long term investment in units, not comparable to low-end CPEs • Unique multi-layered QoS & superior routing performance • Analog-POTS / ISDN BRI / PRI - Compliant with any PBX • Robust Fax over IP (T.38) • Basic PBX functionalities (hold, transfer, Music on hold) • Built-in ADSL2+ with remote quality analysis • Wireless LAN option (802.11b/g) • Call quality remote analysis • VPN client/server and Stateful Firewall

  13. Complementary Equipment Termination Gateways SMB Premises PBX IPVgate • IPVgate-20P can be used as Media Gateway with limited capacity: 1 x E1/T1 (ISDN-PRI) • In most cases higher capacities are required: We can provide 3rd party Media Gateways from one of our partners (multi-E1/T1, SS7/PRI/R2) Provider Central Office IPVsuite IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) LAN IP Network IPVsuite-Billing (Postpaid+Prepaid Billing System - optional) SIP E1/T1 PSTN or Cellular Media Gateway

  14. Complementary Equipment Billing System SMB Premises PBX IPVgate • IPVsuite sends CDR files to the customer’s postpaid billing system • In case our Softswitch should support prepaid services:  We can provide a complete prepaid+postpaid billingsystem: IPVsuite-Billing (from our partner MIND-CTI, a leading vendor in the billing industry) Provider Central Office IPVsuite IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) LAN Billing System IP Network IPVsuite-Billing (Postpaid+Prepaid Billing System - optional) SIP E1/T1 PSTN or Cellular

  15. RAD VoIP SystemProduct Roadmap LCR – Least Cost Routing CF – Call Forwarding FW – Firewall

  16. Existing Customers & Partners CustomerType of Operator Teleunit SPA (Italy) WLL Telephony operator Viatek (Italy) ISP/Tel-reseller Tiscali / Ibercom (Spain) Tier 2 operator Contact OI (La Reunion) ISP/Tel-reseller Optima (Italy) Call Centers/Tel-reseller Neotel (Macedonia) Tel-reseller Italy Municipality Kenya ISP Partners & Integrators • IBM Global Services – Italy • IBM Global Services – Spain • IBM Global Services – Portugal NEW NEW

  17. RVS Sales tools • WEB information and brochures • Pre-sale questionnaire • Remote presentation & Demo (WEB) • Demo account on a live system • Operator’s business calculator • Dedicated RVS support team – ongoing support and dedicated sales program Updated Version!

  18. The World According to RAD VoIP System (RVS) • It’s all about Operator’s OPEX • Fully integrated with single (web based) management system • No need for Telephony + Network + VoIP experts  Optimized TCO • Invest-As-You-Charge economics • Lowest Initial risk / investment • Smart end-units distribute value (=cost) • Rapid deployment is essential for ROI • ‘Zero’ system integration time • Single plug & play end-unit • Architecture supports appointing Channels / Resellers • Robust Availability-Of-Service & Quality-Of-Service • Full redundancy architecture • P2P/backup bypass on center fault • Business-class voice quality • Open SIP VoIP system for other SIP clients Time to Service = 1 Week

  19. Ido Miran Product Line Manager www.radvoip.com/rvs@rad.com

  20. Additional Slides

  21. RVS Unique Selling Points • It’s all about Operator’s OPEX  Optimized TCO • Invest-As-You-Charge economics • Rapid deployment is essential for ROI • Robust Availability-of-Service & Quality-of-Service

  22. Competition (Comparison Diagram) Alternative IP-Telephony Access Center Common: Class 4/5 Soft-Switch:Call Routing, calls monitoring, QoS report, CDR extract, Pre-paid, cross VoIP signaling protocols (SIP, H323), SS7 Billing Server PSTN Gateways Authentication database server (RADIUS+Oracle/DB2) RAD IP-Telephony Access Center App. Servers (Voice Mail / UM) (Optional: SS7 signaling gateway) Music On-hold server Voice Mail server EMS for CPEs(Cisco Call Manager) CPE monitoring & alert (“glueware” / HP-Openview) IPVSuite CPE provisioning server (“glueware”) Customer web “self-care” (“glueware” + CRM module) CPEs

  23. RVS “Telco in a Box”Ordering Packages IPVsuite Softswitch • 1 x IPVsuite-200/400/HW: • HW (2 IBM “System X” servers with 3-year int’l warranty) • Class 5 SIP Softswitch application • Integrated Management & Provisioning software • 20 licenses included (for 20 CPEs registered on IPVsuite) • Oracle DB licenses, Linux Redhat OS Licenses: • IPVSUITE-LIC/N (N=100/500/1000/5000) • One license per registered CPE (one-time fee) IPVgate CPEs: A variety of models, different interfaces • EXAMPLE: IPVGATE-20A/4FXS/ADSL/WIFI (4 analog voice ports, built-in ADSL2+ modem & WIFI access point, 4 x LAN ports included) RADcare Services: • On-site installation & training (RAD_ONSITE_RVS) • Annual maintenance contract (RADCARE-INT'L-IPVS_BASIC or _EXTENDED)

  24. RADcare Services for RVS Installation & Training • RAD_ONSITE_RVS (per number of days, typically 3-5 days) Annual Maintenance – Special RADcare packages for IPVsuite: • RADCARE-INT’L-IPVS_BASIC (mandatory for every RVS project) • RADCARE-INT’L-IPVS_EXTENDED (24x7) Note: IPVsuite hardware is covered by IBM 3-yrs international warranty

  25. RVS “Telco in a Box”Ordering Packages – COMPLEMENTARY ELEMENTS Billing System: • IPVSUITE-BILLING = Prepaid+Postpaid • Includes: 5 servers & 1st year maintenance • Installation & training quoted separately Media Gateways: • IPVgate-20P (1xE1/T1; PRI) • 3rd party gateways (NxE1/T1;SS7/PRI/R2-MFC

  26. What is RVS? Expanding Core Offering 3rd party post paid billing system IPVsuite-200 IP Network CDRs RAD & Mind post/Pre paid billing system IPVsuite-200 AAA SIP App WEB DB AAA

  27. Complementary EquipmentPostpaid+Prepaid Billing IPVSUITE-BILLING: • Full prepaid & postpaid billing system for VoIP services • User friendly web interface for easy service provisioning: services, packages, tariffs, discounts etc. • Robust architecture for carrier class availability • Scalable capacity (license based, starting at 500K min per month) • Enables full provisioning of Prepaid services (unique integration with IPVsuite softswitch) (provided by our partner Mind CTI, a leading vendor in the billing & customer care industry)

  28. Complementary EquipmentPrepaid Services – Main Benefits Enables the provider to enrich his portfolio and acquire new and simple revenue streaming opportunities Prepaid Services - Main Benefits: • PIN code management for calling cards • Supports vouchers payment • Can serve customers without CPEs • Supports separate management by resellers • Call-back services • IVR for multi service numbers

  29. IPVsuite-BillingSystem Architecture Balance Management Voucher Management Service Enabler Product Catalog Promotion & Discounts Account Management Rating Invoicing Taxation Prepaid Customer Suite Billing Billing Engine Finance Partner Management Service Intelligence Payments, Receipts, Adjustments General Ledger (G/L) Collection & Revenue Assurance Mediation AAA (Authent., Authoriz. & Accounting) Provisioning Virtual Providers Resellers Inter-Carriers

  30. IPVgate-20B – New HW/SW PlatformBeta 04/09 New Features: • Integrated ADSL2+ modem (option) • Built-in WiFi (option) • 4-port Ethernet switch • Stateful Firewall • Additional FXS port for fax • Linux-based platform

  31. IPVgate-20B/20PISDN Sync & Backup (Survivability) Back-office Provider’s Site Customer Premises (Enterprise) IPVgate-20P and IPVgate-20B support backup connection to a PSTN trunk (PRI/BRI), enabling: • Smooth transition to VoIP (keep incoming calls via PSTN, outgoing via SIP) • Backup via PSTN in case of IP/SIP connectivity failure • Retrieve TDM sync clock from PSTN IPVsuite-200 (Class 5 Softswitch & Management System) PBX IPVgate-20B or 20P PRI/BRI ETH/ADSL IP Network FAX PRI/BRI trunk (backup & clock sync) LAN PSTN or Cellular MGW SIP E1/T1

  32. IPVgate-30 (IP-PBX)Main Features • PBX Functionalities: • Extensions Management, Groups, Hunt Groups, Queues, Call Hold & Transfer, Incoming/Outgoing calls rules, Call Forwarding, Voicemail etc. • SIP Registration: • Up to 8 or 20 SIP clients (2 or 4 VoIP trunks) • Clients can be IP/SoftPhones, local or remote • Analog FAX/POS Support: 2 x FXS Ports • Built-in Router, WiFi(optional), ADSL2+ Modem (optional) • User-Friendly Web Interface: Allows end customer administrator to easily control all IP-PBX functionalities IP IP IP

  33. IPVgate-30 (IP-PBX) Solution Architecture Back-office Provider’s Site SOHO/SMB - Main Office 2 or 4 VoIP trunks (concurrent external calls) IPVsuite (Class 5 SoftSwitch & Management System) • Operator can offer a fully functional PBX (device+service) to new offices or replacing a small legacy PBX • Unlike IP Centrex/Hosted PBX approach, customer site is independent of center (internal communications undisturbed in case of WAN failure) • Two built-in analog ports for Fax/POS (Point Of Sale – credit card terminal) POTS FAX 2 x FXS ETH/ADSL2+/SFP IPVgate-30 LAN SIP Media Gateway IP Network/ Internet 8 or 20 x IP Extensions (SIP Phones/Soft Phones) Remote/ Travelling Users SS7, PRI E1/T1 SIP PSTN or Cellular SIP

  34. IPVsuiteManaging non-RAD SIP clients – EXAMPLE 3rd Party CPE/SIP Client (e.g. X-liteSoftphone) RAD CPE (IPVgate)

  35. Where can I find more info? • www.radvoip.com • Visit Our Website: • Contact the RAD VoIP team: rvs@rad.com

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