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Media Campaign Launch January 12, 2012. The State of Homelessness in America 2012. Introductory Logistics. Submit Questions! If you have questions during the webinar, submit them in the question box on your control panel. We will answer as many questions as possible at the end of the webinar.

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Media campaign launch january 12 2012
Media Campaign LaunchJanuary 12, 2012

The State of Homelessness in America 2012

Introductory logistics
Introductory Logistics

Submit Questions!

If you have questions during the webinar, submit them in the question box on your control panel. We will answer as many questions as possible at the end of the webinar.

Lines are muted to facilitate this call.

A recording of this webinar will be posted online early next week.


  • Introduction

  • Report: Overview and Major Findings

  • Media: Key Messages and Suggested Strategies

  • Policy implications of report

  • Questions

State of homelessness in america 2012


in America



  • Background of report

  • Contents

  • Chapter by chapter findings

  • Other report information

Report background
Report Background

  • Chronicle changes in homelessness

    • Nation, states

  • Chronicle changes in related economic and demographic factors

    • Nation, states

    • Are conditions (risk) among factors related to homelessness worsening or improving?


  • Three Chapters

    • Homelessness, economic factors, and demographic factors

  • Data years 2009 to 2011 (homelessness) and 2009 to 2010 (economic and demographic factors)

  • Data from variety of (mostly) public sources

Chapter one homelessness
Chapter One: Homelessness

  • Overall decrease of 1 percent (about 7,000 people)

    • Largest decrease was among vets (11 percent)

  • National rate of homelessness is 21 homeless people/10,000 in general population

  • Homelessness increased in 24 states and the District of Columbia

Chapter two economic factors
Chapter Two: Economic Factors to 2011

  • Poor renter households that spent 50 percent or more on housing costs increased (6 percent)

  • Unemployment increased (4 percent)

  • Foreclosure activity increased (2 percent)

Chapter three demographic factors
Chapter Three: Demographic Factors to 2011

  • “Doubled-up” increased 13 percent (6 to 6.8 million people)

  • People lacking health insurance (4 percent)

  • Risk findings:

    • 1 in 194 odds of experiencing homelessness for an individual in the general population)

    • 1 in 29 below poverty line

    • 1 in 12 doubled-up

    • 1 in 13 released prisoner

    • 1 in 11 aged out of foster care

Other points
Other Points to 2011

  • Executive summary ties it all together

    • Relates the success of HPRP and the urgent need (in current economic and budget climate) to sustain the “early recipe for success…for progress now and in the future”

  • Appendix One

    • Metro area homeless data (2011 only)

  • Appendix Two

    • Describes methods

  • Questions: any other questions, please contact me via e-mail (post-release on Wednesday, January 18th)

Key messages
Key Messages to 2011

Homelessness is down – slightly

  • Down in all groups, especially veterans

  • Decrease is counterintuitive given recession

  • Decrease can be attributed to federal investment in solutions

Key messages1
Key Messages to 2011

Invest in what works

  • HPRP held off increases in homelessness, even during the recession.

  • HPRP shows that investing in solutions to homelessness produces measurable results.

  • Results require capital.

Key messages2
Key Messages to 2011

We can’t stop now

  • HPRP is ending.

  • Need remains high, as shown in the report (unemployment, severe housing cost burden, doubled up).

  • Homelessness is a lagging indicator; we may have not seen the worst yet.

Strategies to 2011

  • Letters to the editor

  • Op-ed submissions

  • Pitch emails/phone calls to reporters

Opportunities to 2011

Economic IndicatorsDemographic Drivers

  • Unemployment - Doubled Up

  • Foreclosure - Youth Aging Out of Foster Care

  • Severe Housing Cost Burden - Discharge from Prison

  • Average Income - Uninsured

Opportunities to 2011

What are your goals/priorities for this year?

What’s the most interesting finding in your community?

Which of your press relationships are the strongest?

Other angles
Other Angles to 2011


Chronic homelessness continues to decline. By continuing to invest in permanent supportive housing, we can finish the job of ending chronic homelessness.

Other angles1
Other Angles to 2011


An 11 percent decrease in veterans homelessness is a promising start to the five year plan. SSVF, HUD-VASH, and other housing-based solutions are critical to ensuring we achieve the goal of ending veterans homelessness.

Other angles2
Other Angles to 2011


For another year, the data on youth homelessness is lackluster. The first step to serving this vulnerable, overlooked population is to improve our data.

Other angles3
Other Angles to 2011


The recession has taken a hard toll on American families. In order to ensure that all families have a place to call home, we must priorities what works for the most vulnerable people; we must commit to ending homelessness.

Other angles4
Other Angles to 2011


A startling 40 percent of homeless people are unsheltered. We cannot permit our friends and neighbors to languish in poverty without any assistance.


As the report suggests, homelessness is a situation that varies significantly by state. The one unifying theme is the solution. By investing in housing-based, proven solutions, we can end homelessness in America.

Upcoming Counts

Most communities will add a chapter to The State of Homelessness in America 2012 in just a few weeks when they conduct their annual homeless count.

Tips to 2011

  • READ your local papers.

  • PAY ATTENTION to writers who cover your issues.

  • MAKE your pitch. Be direct, concise, and specific.



Next to 2011

  • After this call, we’ll send out a toolkit with examples, samples.

  • We will send you the report by tomorrow morning. This report is embargoed until Wednesday, Jan. 18.

Questions? to 2011

Using to 2011State of Homelessness for Advocacy

Getting involved
Getting Involved to 2011

  • Advocacy = Education

  • Send a copy of the report to your policymakers!

Leveraging the report
Leveraging the Report to 2011

  • Leverage State of Homelessness to gain local media coverage

  • Media sets tone for local debate

  • Policymakers monitor media coverage very closely

Policy implications
Policy Implications to 2011

  • Additional resources for homelessness and affordable housing are needed

  • Need to prioritize proven solutions for the most vulnerable

    Join our FY 2013 McKinney-Vento Campaign!

    Email Amanda at [email protected]

Advance your policy priorities
Advance Your Policy Priorities to 2011

  • Don’t forget state and local policymakers!

  • Use the report to draw attention to homelessness and to your policy priorities

  • Remember: Advocacy is education, so use the report to educate policymakers and the public

Next steps
Next Steps to 2011

  • January 12 (today): Sample materials circulated via email

  • January 17: Embargoed copy of the report circulated via email

  • January 18: Official, public release of the report

    Questions? Contact Amanda or Kate

    [email protected] / [email protected]