Presentation Transcript

1. Powered by Video Advertising Digital Marketing. Local Service.
2. Agenda Video in the purchase funnel Video defined The AdTaxi difference Questions to ask and when to include video Open Q&A
3. Reach Consumers through the Purchase Cycle Consumer Purchasing Funnel Digital Product Pyramid & Video
4. Reach Consumers in Consideration: Video Powered by
5. Did You Know? Australians spent an average of 4 hours and 35 minutes per month watching online video in Q1 2012, up from 3 hours and 27 minutes in Q4 2011. (source: ACNielsen) In Australia, the amount of time spent watching videos on mobile phones and tablets continues to grow… According to Nielsen's Australian Multi Screen report, 15% of Australians watched on tablets, while 11% watched video on their mobile phone in Q1 2012 (up from 5% and 7%). (Source: ACNielsen) Online video consumption increased considerably across all age demographics during 2011 (Source: ACNielsen). Visual content drives engagement. Just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement. (Source: Simply Measured)
6. Did You Know? In May 2011, Australian Internet users, on average watched more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer (Source: ComScore) 700 YouTube videos are shared on Twitter every minute. (Source: YouTube) Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa) Viewers are 85% more likely to purchase a product after watching a product video (Source: Internet Retailer). Research on the purchasing response of online shoppers show a 35% increase in sale conversion rate of shoppers who engage with rich media versus those who do not. Shoppers that view video ‘product tours’ spent over 2.5 minutes more with each product (Source: PowerRetail).
7. Did You Know? Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube) In May 2011, Australian Internet users, on average watched more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer (Source: ComScore) Property listings with video on www.domain.com.au receive 403% more enquiries compared to those without video (Source: Business2). In Australia, men watch twice as much online video as women . On average, males watched just over 10 hours of online video per month, while females averaged 5.2 hours. Males also consumed a higher number of videos on average at 113 videos per viewer, compared to females at 72 videos per viewer (Source: ComScore).
8. AdTaxi Video Solution Pre-Roll Video is served before video content on leading websites and begins playing immediately (with sound) when a user chooses to watch content videos AdTaxi In-Banner Video is served in an IAB banner unit (i.e. 300x250) alongside premium content on leading websites and begins playing immediately with user-initiated sound :15 and :30 spots are ideal and an excellent way to extend reach of existing campaign to additional platforms AdTaxi Video helps achieve broad reach & effective audience targeting simultaneously
9. AdTaxi Video Difference AdTaxi Video aggregates inventory from top publishers, YouTube, ad exchanges, ad servers, supply side platforms, Facebook social games and other sources to reach 99% of internet users Channel targeting to key demographic segments Behaviorally target to In-Market Consumers Social Video Demographic Targeting – AdTaxi can target select audiences by age and gender on the Facebook platform with social video.
10. AdTaxi Video Difference Optimization – Use real-time metrics like demographics, second-by-second engagement and social network sharing, AdTaxi automatically shifts spending to the placements and audience segments where the ad has the biggest impact. We can optimize by: views, completions, clicks, or shares.
11. Leader In Brand Protection AdTaxi self-certify with the IAB’s Quality Assurance Guidelines Apply white and black listing technologies to ensure ads run only on pre-authorized sites Ranked highly among rich media and video ad networks in industry trust report compiled by a leading media verification company Serve ads only to publishers that aresystematically integrated into our platform Full-time brand safety team that manually reviews more than 100 million video ad calls daily Partnered with Ad Safe to audit campaigns, prevent invalid placements and help classify inventory
12. How We Target Audience CHANNEL INCOME BEHAVIOR RETARGETING GEO Target Audience AdTaxi is focused on eliminating ad waste by serving to a directed consumers online DEVICE DEMOGRAPHIC
13. Geo Targeting We can target most geographic clusters. Make sure to weight your impression count by population density. By Country By State By DMA By City By geo zone
14. Demographic Targeting Target prime audience segments Income: $50,000 to $100,000 per year Age range: 25-45 year olds Gender
15. Smart Audience & Channel Targeting 3 Geographic Targeting 1 Ad Delivery Ex: 25 mile radius of Boulder 2 Targeting -by Content -by Behavior -by Channel -by Demographic Ad Taxi is a Digital Ad Network that gives its advertisers an opportunity to reach audiences in any geo zone or DMA across thousands of Australian sites. These are a few examples of some of the websites that your ad can be displayed.
16. Questions to Ask Where do your customers come from? How far away will they travel? What are their interests? What is the most purchased product or service? How often do they return or repeat business? What is their average age range? Are they predominantly Female or Male? Are their income qualifications to your products or services? What do they read online? Define the Advertiser’s Target Audience
17. AdTaxi YouTube Search Customer creates and places their video on YouTube Often, videos are buried amongst hundreds of thousands of other videos YouTube search works like traditional search except that it is only on YouTube and delivers video ads instead of text ads We manage the campaign, pace the budget, ensure a solid quality score and optimize to ensure best results
18. Advertiser has YouTube Channel with little traffic Running cable and television spots Wants to try digital video but does not know where to start Indicators YouTube Search is a Fit
19. Example of Video Customers Industry case study for industry here. Case studies can be found at http://www.adtaxinetworks.com/users/login (username and password are both partner2013
20. Reporting and Analytics Your News Australia Dashboard helps us optimise your results as part of your monthly review
21. Best practices Always include your on- net video when pitching AdTaxi video Present video with the other display solutions Include re-targeting as an assumed part of the buy- be sure to get the right information so you can calculate
22. Q&A Powered by