Powered by. Video Advertising. Digital Marketing. Local Service. . Agenda. Video in the purchase funnel Video defined The AdTaxi difference Questions to ask and when to include video Open Q&A . Reach Consumers through the Purchase C ycle. Consumer Purchasing Funnel .
Digital Marketing. Local Service.
Video in the purchase funnel
The AdTaxi difference
Questions to ask and when to include video
Consumer Purchasing Funnel
Digital Product Pyramid
AdTaxi self-certify with the IAB’s Quality Assurance Guidelines
Apply white and black listing technologies to ensure ads run only on pre-authorized sites
Ranked highly among rich media and video ad networks in industry trust report compiled by a leading media verification company
Serve ads only to publishers that aresystematically integrated into our platform
Full-time brand safety team that
manually reviews more than 100 million video ad calls daily
Partnered with Ad Safe to audit campaigns, prevent invalid placements and help classify inventory
AdTaxi is focused on eliminating ad waste by serving to a directed consumers online
We can target most geographic clusters. Make sure to weight your impression count by population density.
By geo zone
Target prime audience segments
Income: $50,000 to $100,000 per year
Age range: 25-45 year olds
Ex: 25 mile radius of Boulder
Ad Taxi is a Digital Ad Network that gives its advertisers an opportunity to reach audiences in any geo zone or DMA across thousands of Australian sites. These are a few examples of some of the websites that your ad can be displayed.
Where do your customers come from? How far away will they travel?
What are their interests?
What is the most purchased product or service?
How often do they return or repeat business?
What is their average age range?
Are they predominantly Female or Male?
Are their income qualifications to your products or services?
What do they read online?
Define the Advertiser’s Target Audience
Running cable and television spots
Wants to try digital video but does not know where to start
Indicators YouTube Search is a Fit
Industry case study for industry here. Case studies can be found at http://www.adtaxinetworks.com/users/login (username and password are both partner2013