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Communications Skills

Communications Skills. What Employers Want Prepared by Mr. Dana Kelly Owner, True Visionary Marketing. It’s a Contradiction. Interconnectivity is at an all time high But employers say college graduates’ greatest deficiency is communication. 2006 HR Survey. “Are They Really Ready To Work?”.

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Communications Skills

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  1. Communications Skills What Employers Want Prepared by Mr. Dana Kelly Owner, True Visionary Marketing

  2. It’s a Contradiction • Interconnectivity is at an all time high • But employers say college graduates’ greatest deficiency is communication

  3. 2006 HR Survey “Are They Really Ready To Work?”

  4. 2006 HR Survey • “Very important” knowledge skills • Writing (90%) • Language (88%) • Reading Comprehension (87%)

  5. 2006 HR Survey • “Very important” applied skills • Written Communication (93%) • Oral Communication (95%)

  6. 2003 NACE Survey #1 job candidate quality? Communications skills

  7. 2002 Silicon Valley Study • Primary areas of dissatisfaction with new hire college graduates • Writing and proofreading • Poor vocabulary • Use of slang

  8. Workplace Changes • 1950 — manufacturing jobs were 33.1% of total • 2003 — only 10.7%

  9. Communications Skills • In Demand • Under Scrutiny • Need Improvement

  10. Students have PhDs in… • TV • Video games • Facebook • Text messaging

  11. Second Language • HAGD • IDK • BRB • …and 1,700 more

  12. Doing the Semester Math • 1 college course in business communications — 100 hours? vs. • TV watching — 504 hours • Online — 109 hours • Text Messaging — who knows?

  13. Business Skill Set • Résumés, cover & follow up letters • Instructions, training, specifications • Memos, reports, correspondence • Reviews, recommendations, plans • Presentations, meetings

  14. Business Communications • Clear • Concise • Accurate • Persuasive

  15. 4 Ps of Good Writing • Preparation: research, organization • Proper grammar • Polish & personality • Proofreading & double-checking

  16. Opinions, Ideas • How to engage students while teaching reading, writing & speaking? • Internalize subject matter • Comprehensive approach

  17. Innovative & Creative • Class Journals • Current Events Memo • Activity Reports

  18. Thank You TAFN

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