Ieee wuhan section membership development strategy plan
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IEEE Wuhan Section Membership Development Strategy & Plan. Wei Gong Membership Development Chair Wuhan Section weigong@lmars.whu.edu.cn. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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IEEE Wuhan Section Membership Development Strategy & Plan

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IEEE Wuhan SectionMembership Development Strategy & Plan

Wei Gong

Membership Development Chair

Wuhan Section

weigong@lmars.whu.edu.cn

photo


Topics

  • IEEE MD Strategy

  • Section Situation

  • Section MD Plan


IEEE MD Strategy


IEEE MD Support & Evolution

Remaking the Collateral>

Building a Volunteer “Field Team”>

Optimizing the Campaigns>

Synthesis & Engagement

MD portal

MD Kits

renewal

Integrated MD

strategy & plan

MD webcasts

First-year

member

experience

recovery

Integrated

multimedia

Membership

presentation

MD virtual

community

MD Manual

recruitment

Integrated

MD reporting

Putting a face on

membership

promotion

reinstatement

On-demand

Kit ordering

MGM business cards

Message

testing

benefits

promotion

365,500 members

367,400 members

374,800 members

382,400 members

397,000 members

(renewal alerts integrated into next-gen products)

BMS transition

‘Great Recession’


MD Strategy w/ Full Volunteer Integration

MD Volunteer “Platform”


Membership Situation

Wuhan Section


Wuhan Section Total Members Since Year 2007

Formation Date: 14 February 2007


Wuhan Sections Total Members since Year 2007

Section / Council Total Members


IEEE Wuhan Section Membership31 December 2011


SWOT – Section’s Member Growth Program


Section MD Plan


Timing is Everything – Know the Membership Calendar

Calendar Year Concludes

Year-end membership statistics determined

Membership Year Begins

Full-year dues enacted

Renewal opens

Key month for launching new or upgraded benefits

From Sep thru Dec, revenue deferred to next year

Active-Status Terminator

Past-due members placed into arrears

Membership Mid-Year

½-Year Dues-Cycle Begins

Arrears-Recovery Begins

Key month for launching new or upgraded benefits

Membership Year Concludes

Member retention rates determined

Business fiscal performance determined

½-year dues cycle concludes


Differentiate Audiences – Different Expectations


Opportunities for Engaging Existing Members


Opportunities for Engaging Prospective Members


Membership Development Plan


Status Update


In Summary…

  • Section’s Membership Situation

    • relatively good in academia, and relatively weak in industry

    • great potential in students and graduate students

    • possible loss of existing members due to the recession of conferences

  • Section MD Plan

    • strengthen the communications between members

    • hold more events and provide more benefits for members

    • strengthen the activeness of the section members and raise the reputation for outstanding members


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