Ieee wuhan section membership development strategy plan
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IEEE Wuhan Section Membership Development Strategy & Plan. Wei Gong Membership Development Chair Wuhan Section [email protected] photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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IEEE Wuhan Section Membership Development Strategy & Plan

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Ieee wuhan section membership development strategy plan

IEEE Wuhan SectionMembership Development Strategy & Plan

Wei Gong

Membership Development Chair

Wuhan Section

[email protected]

photo


Topics

Topics

  • IEEE MD Strategy

  • Section Situation

  • Section MD Plan


Ieee wuhan section membership development strategy plan

IEEE MD Strategy


Ieee md support evolution

IEEE MD Support & Evolution

Remaking the Collateral>

Building a Volunteer “Field Team”>

Optimizing the Campaigns>

Synthesis & Engagement

MD portal

MD Kits

renewal

Integrated MD

strategy & plan

MD webcasts

First-year

member

experience

recovery

Integrated

multimedia

Membership

presentation

MD virtual

community

MD Manual

recruitment

Integrated

MD reporting

Putting a face on

membership

promotion

reinstatement

On-demand

Kit ordering

MGM business cards

Message

testing

benefits

promotion

365,500 members

367,400 members

374,800 members

382,400 members

397,000 members

(renewal alerts integrated into next-gen products)

BMS transition

‘Great Recession’


Md strategy w full volunteer integration

MD Strategy w/ Full Volunteer Integration

MD Volunteer “Platform”


Ieee wuhan section membership development strategy plan

Membership Situation

Wuhan Section


Ieee wuhan section membership development strategy plan

Wuhan Section Total Members Since Year 2007

Formation Date: 14 February 2007


Ieee wuhan section membership development strategy plan

Wuhan Sections Total Members since Year 2007

Section / Council Total Members


Ieee wuhan section membership development strategy plan

IEEE Wuhan Section Membership31 December 2011


Swot section s member growth program

SWOT – Section’s Member Growth Program


Ieee wuhan section membership development strategy plan

Section MD Plan


Ieee wuhan section membership development strategy plan

Timing is Everything – Know the Membership Calendar

Calendar Year Concludes

Year-end membership statistics determined

Membership Year Begins

Full-year dues enacted

Renewal opens

Key month for launching new or upgraded benefits

From Sep thru Dec, revenue deferred to next year

Active-Status Terminator

Past-due members placed into arrears

Membership Mid-Year

½-Year Dues-Cycle Begins

Arrears-Recovery Begins

Key month for launching new or upgraded benefits

Membership Year Concludes

Member retention rates determined

Business fiscal performance determined

½-year dues cycle concludes


Ieee wuhan section membership development strategy plan

Differentiate Audiences – Different Expectations


Ieee wuhan section membership development strategy plan

Opportunities for Engaging Existing Members


Ieee wuhan section membership development strategy plan

Opportunities for Engaging Prospective Members


Ieee wuhan section membership development strategy plan

Membership Development Plan


Ieee wuhan section membership development strategy plan

Status Update


In summary

In Summary…

  • Section’s Membership Situation

    • relatively good in academia, and relatively weak in industry

    • great potential in students and graduate students

    • possible loss of existing members due to the recession of conferences

  • Section MD Plan

    • strengthen the communications between members

    • hold more events and provide more benefits for members

    • strengthen the activeness of the section members and raise the reputation for outstanding members


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