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Taking Advantage of Social Networking: The Business Perspective

Taking Advantage of Social Networking: The Business Perspective. Presented by Tom Aley Senior Vice President and Managing Director Dow Jones Business & Relationship Intelligence. The Evolution of Social Networking Community Tool  “Relationship Mapping”.

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Taking Advantage of Social Networking: The Business Perspective

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  1. Taking Advantage of Social Networking:The Business Perspective • Presented by Tom Aley • Senior Vice President and Managing Director • Dow Jones Business & Relationship Intelligence

  2. The Evolution of Social NetworkingCommunity Tool  “Relationship Mapping” • What is the next step for social networking? • How can social networking help businesspeople stay ahead of the market? • To-date, Social Networking tools are really confined to a set of silo’d databases • Linked-In, Jigsaw, Facebook, Plaxo Pulse, etc. • What they are NOT doing: • Providing a view on how me and my company, my peers, my industry and my competitors are connected • Let’s combine them ALL and make them easily integrate into your content

  3. Dynamically Map Your Ecosystem of Relationships:The Most Powerful Connection Platform CRM Outlook Notes LinkedIn Personal Network Dow Jones’s 18 Million Executive Profiles

  4. How DJ BRI Can Help • Significantly enhance the value of your content & user experience • “Turn on” companies and executives in your data via easy API • Reveal how your users connect directly from your editorial • Build powerful relationship communities • e.g., ACBJ/Bizjournals, GlobalSpec • Launch Vertical Triggers • Drive compelling real-time reasons for users to show up • Mined and de-duped from over 25k news sources • Industry Management & Board Changes, Product Announcements, Layoffs, M&A, Venture, etc.

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