HTC Influencer Program and Social Media Outreach Proposal 1.11.13. Top Line Summary. This proposal will outline how we plan to enlist Influencers to be part of an organic Influencer Program . This group will include : • Existing HTC advocates and owners
Phase 1 – Campaign Development – Site list, aggregate assets, develop messaging, review strategy and tactics, etc.
Phase 2 – Live Campaign – Outreach, securing coverage and embeds with Bloggers and Twitter, Social Networks and Message Boards. Weekly reporting.
Phase 3 – Final Report – this report will aggregate all the reporting that will be done during the campaign as well as organizing data collected with the perspective you only get at the end of the campaign. Also, we include conclusions about what worked, opportunities missed, etc. and recommendations for future campaigns.
*These are projected numbers and are subject to change depending on unforeseen circumstances.
David Peter Simon – blogger from IndieShuffle.com (56,000 UVPM)
Sports Enthusiast and Comedian Sean Keane
Braden Graeber, Writer and Comedian
Dan Hwang, blogger at Freshness Magazine (118,000 UVPM)
Lauren Randolph, Professional Photographer
Our target audience is extremely active on Instagram, providing an opportunity for us to engage users on this network for the HTC promotion. Contests are the most successful form of promotion on this network – see example below.
The goal of reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories.
There is no “Universal Number” that points to word of mouth success.
Our reporting tells a story and builds a case for success, sustained return on engagement, and ROI.
Budget – HTC Device Giveaway Campaign
$25,000 - $35,000
Budget – Research
$20,000 - $30,000
Budget – Influencer Network Monthly
$15,000/Monthly - $40,000/Monthly
BBM Lounge – Mark Salling (Glee) Record Release Party
Glee Fans, Entertainment/Gossip, Techies
Scion – Unlock The TC
Gen Y Males