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Your Blog; Readers & Search Engines. Kevin M. Brett J452 April 23, 2013. Blogging: Alive and Well. 54.1 million WordPress sites 327 million subscribers 2.5 billion pages 500,000 new posts daily 400,000 comments daily. Digital, Yes. Search Engine Optimization (SEO)

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Your blog readers search engines

Your Blog; Readers & Search Engines

Kevin M. Brett

J452

April 23, 2013


Blogging alive and well

Blogging: Alive and Well

  • 54.1 million WordPress sites

  • 327 million subscribers

  • 2.5 billion pages

  • 500,000 new posts daily

  • 400,000 comments daily


Digital yes

Digital, Yes

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • “Bots”/Web “Spidering”

  • How Many Readers?

  • How Many Page Views?

  • Search Engine Positioning?


Analog too

Analog, Too

Good Old-Fashioned Journalism Matters!


Headlines matter

Headlines Matter!

  • “The Trouble with Widowers”

  • “It’s Not You; It’s Me”

  • “Competing Against the Dead”

  • “Smile on the Lips Before Tears in the Eyes”


Leads matter

Leads Matter

  • Get to the Point; Inverted Pyramid

  • More “Thumb Sucker” Than Hard News

  • What, Where, When, Who, Why & How

  • Not Lame. Not Boring. Not Predictable.

  • Draw Reader Into Conversation


Tags matter

Tags Matter

  • Uncle Phil

  • Phil Knight

  • Nike

  • Chip Kelly

  • Autzen

  • Rose Bowl

  • Just Do It!


Stakeholders matter

Stakeholders Matter

  • Facebook Friends

  • Twitter Followers

  • LinkedIn Connections

  • LinkedIn Groups

  • WordPress Subscribers


Credibility matters

Credibility Matters

  • Do you have “standing?”

  • Can you be a “thought leader?”

  • Where do you have credibility?

  • What are your strengths?

  • What are your weaknesses?


Respect matters

Respect Matters

  • Be Provocative; Not Notorious

  • Be Offensive Without Being Offensive

  • Eschew Invective, Name Calling, Slurs

  • Have Thick Skin …To a Point

  • Demand Respect; Offer Respect


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