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Your Blog; Readers & Search Engines. Kevin M. Brett J452 April 23, 2013. Blogging: Alive and Well. 54.1 million WordPress sites 327 million subscribers 2.5 billion pages 500,000 new posts daily 400,000 comments daily. Digital, Yes. Search Engine Optimization (SEO)

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your blog readers search engines

Your Blog; Readers & Search Engines

Kevin M. Brett

J452

April 23, 2013

blogging alive and well
Blogging: Alive and Well
  • 54.1 million WordPress sites
  • 327 million subscribers
  • 2.5 billion pages
  • 500,000 new posts daily
  • 400,000 comments daily
digital yes
Digital, Yes
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • “Bots”/Web “Spidering”
  • How Many Readers?
  • How Many Page Views?
  • Search Engine Positioning?
analog too
Analog, Too

Good Old-Fashioned Journalism Matters!

headlines matter
Headlines Matter!
  • “The Trouble with Widowers”
  • “It’s Not You; It’s Me”
  • “Competing Against the Dead”
  • “Smile on the Lips Before Tears in the Eyes”
leads matter
Leads Matter
  • Get to the Point; Inverted Pyramid
  • More “Thumb Sucker” Than Hard News
  • What, Where, When, Who, Why & How
  • Not Lame. Not Boring. Not Predictable.
  • Draw Reader Into Conversation
tags matter
Tags Matter
  • Uncle Phil
  • Phil Knight
  • Nike
  • Chip Kelly
  • Autzen
  • Rose Bowl
  • Just Do It!
stakeholders matter
Stakeholders Matter
  • Facebook Friends
  • Twitter Followers
  • LinkedIn Connections
  • LinkedIn Groups
  • WordPress Subscribers
credibility matters
Credibility Matters
  • Do you have “standing?”
  • Can you be a “thought leader?”
  • Where do you have credibility?
  • What are your strengths?
  • What are your weaknesses?
respect matters
Respect Matters
  • Be Provocative; Not Notorious
  • Be Offensive Without Being Offensive
  • Eschew Invective, Name Calling, Slurs
  • Have Thick Skin …To a Point
  • Demand Respect; Offer Respect
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