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Social Franchising Alternate service delivery channel

Presentation to Centre for Global Development. Social Franchising Alternate service delivery channel. 20.11.2008. Overview of Indian Scenario. Only two channels available for large scale service delivery Public sector 20% Private sector 80%.

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Social Franchising Alternate service delivery channel

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  1. Presentation to Centre for Global Development Social Franchising Alternate service delivery channel 20.11.2008

  2. Overview of Indian Scenario • Only two channels available for large scale service delivery • Public sector 20% • Private sector 80% Major resources in the private sector in India

  3. Leveraging Private Sector resources • Private sector resources can be utilized • Through subsidies • Economies of scale-Generating clients through advertisement/referral Franchising-a means of attaining this goal

  4. What did Janani do? • Phase I: 1998 to 2002 – no franchise fee (496) • Provided training • Set up a referral channel(Titli centres) • Provided communication support • Phase II: 2003 to 2007 – $1,000 franchise fee (50) • Included other healthcare services • Provided benchmark through its 18 own clinics • Provided Clinic Coordinators • Strengthened the referral system • Communication support • Phase III: 2008 to 2012 – • Scale up FP delivery…continued……

  5. Janani Delivery Channel • PROVIDERS • 600 Doctors • 3000 Nurses Services JANANI CLIENT Referral • MOTIVATORS • 7500 TC/ ASHA • 4000 Chemists Supplies Counseling

  6. Overview Phase III • Own clinics – 40 for effective coverage of the two states and proper benchmarking • Tie-up with approximately 200 outreach clinics as franchisee • Train and network 3000 paramedics, 4000 chemist and 7500 motivators(titli centres) • Potential for large scale delivery and revenue generation • Social Marketing continues in urban areas

  7. Resources - Phase III • $35 per sterilization from the government • Free contraceptives from the government • IUDs • OCPs • Condoms • Donor funds for operations, communication, training and some commodities • Revenues

  8. Franchisee Clinics-Phase III • As an outreach clinic to provide pre and post operative checkup to clients • Help in accreditation • Training • Female Sterilization • Male Sterilization • IUD • Abortion • STI screening and Treatment • Regular supply of MVA kits, MA drugs, IUDs and STI kits • Advertisement/referral support

  9. Motivators(TitliCentres) Phase III • Referral incentive of $4 per client opting for a permanent method/IUD • Regular supply of pills and condoms • Training on counseling, FP, STI and MA • Communication

  10. Beyond Phase III: >2012 Maintain the prices during current period in case subsidies are withdrawn beyond 2012 Move away from the “camp” approach

  11. THANK YOU www.Janani.org

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