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性別與媒體再現 PowerPoint PPT Presentation


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性別與媒體再現. 公共關係暨廣告系 蔡佩芳. 性 V.S 性別. 雄 (male) 雌 (female) 男性 / 陽性氣質 (masculinity) 女性 / 陰性氣質 (femininity). 生物 (Sex). 社會 / 文化 (Gender). 思考:性別刻板印象. 《 外型 》 紅女綠男 女弱男壯 《 氣質 》 男勇敢女溫柔 男理性女感性. 思考:性別刻板印象. 《 活動 》 男動女靜 女生不愛運動嗎. 思考:性別刻板印象. 《 分工 》 家務分工 學校分工 職業分工. 性別刻板印象的形成.

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性別與媒體再現

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V.S

(male)

(female)

/(masculinity)

/(femininity)

(Sex)

/(Gender)


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(Sex) /(Gender)

+++++


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(shaper)(consciousness industry)


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  • 1960


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?


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?


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/


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20%


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--


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90


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  • (1999)


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  • (1999)


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  • ()


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(kindergarten Cop)(Junior)


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  • (vs?? ??)


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