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2007 NACAA Conference Penn State Coop. Extension July 17, 2007 Jon Laughner jbl14@psu

2007 NACAA Conference Penn State Coop. Extension July 17, 2007 Jon Laughner jbl14@psu.edu. Agenda. What is it? Curriculum Marketing Objectives Marketing Plan Test Drive!. What is it!. Community Needs? Personal Leadership Skills Group and Organizational Leadership

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2007 NACAA Conference Penn State Coop. Extension July 17, 2007 Jon Laughner jbl14@psu

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  1. 2007 NACAA Conference Penn State Coop. Extension July 17, 2007 Jon Laughner jbl14@psu.edu

  2. Agenda • What is it? • Curriculum • Marketing Objectives • Marketing Plan • Test Drive!

  3. What is it! • Community Needs? • Personal Leadership Skills • Group and Organizational Leadership • Community Leadership Skills • Leadership Training Program • Comprehensive • Multi-session

  4. Unit l – Personal Leadership Skills 3 Modules 1. The Leader Within You 2. Values and Ethics 3. Understanding Your Leadership Style Unit ll – Interpersonal Leadership Skills 3 Modules 1. Communications Basics 2. Facilitation 3. Managing Conflict Curriculum

  5. Unit lll – Group/Organizational Leadership Skills 3 Modules 1. Productive Groups 2. Effective Meetings 3. Group Decisions Unit lV – Community/Public Policy Leadership Skills 4 Modules 1. Dealing with Change 2. Public Issues 3. Understanding Pennsylvania Local Government 4. Active Leadership Curriculum continued

  6. Curriculum continued • Student Guide • Facilitator Guide • Agenda • Topic and Objectives • Activities • Power Point Presentation • Evaluation

  7. Marketing Objectives • Potential leader base increase • Increase CE visibility • Initiate and maintain new corporate partnerships

  8. Marketing Plan(Or, how we did it!) • Promotion to CE Educators • Promotion to Potential End Users • Network • Reposition

  9. Fees • 7-13 modules • $200 - $500 per participant • 1-7 modules • $30 per module per participant

  10. Test Drive!

  11. Resources • http://www.leadership.psu.edu • LTLT Sharepoint site

  12. Thank You!

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