How Mobile Apps Have Changed the Face of Digital Marketing - Google Docs

1. How Mobile Apps Have Changed the Face of Digital Marketing We are all aware that because to technology advancements, digital marketing is always changing. But, mobile apps are a game changer that has completely changed its face. Since the evolution of smartphones, mobile applications have influenced the lives of numerous people just like you and me. ai companies Bangalore Mobile apps have made life easier, whether it's sending emails, shopping online, searching for information, connecting with customers, etc. Without knowing it, smartphones and mobile applications have influenced our behaviors. Well, I know the human intention; It is not easy, neither for you nor for me, to believe and accept the fact that mobile has greatly changed our behaviors. Every day when you wake up in the morning, before you get out of bed, you check at least 2-3 apps. You might be a little different than others, but this has become a story for everyone, including me too. FierceDeveloper's survey indicates that people spend more than 50% of their time using mobile apps. Also Read: cost of amazon Kindle app Companies will emphasize mobile applications

2. We all know that a famous lifestyle company, Myntra, completely shut down its desktop and mobile site and turned an app-only e-commerce. The reason is quite simple to understand, Myntra found that 85 percent of online users prefer native mobile apps. Just like Myntra, a number of companies have now realized the power of mobile apps and are planning to use mobile devices for their business. Mobile sites will take users to your native app On your smartphone, if you search for a product that is available in your native app, clicking that link will automatically open the app (if installed on your mobile device) or provide a link to download it from the App Store or Play Store in SERP. . Today, there are more than 1.5 million active apps on the App Store and Play Store and it has become an arduous task to choose the relevant one that provides excellent user experience. Deep links to internal pages With the introduction of iOS 9, deep linking and search will change everything, allowing content to be indexed within apps. top app development company Bangalore For example, if the user wants to find information about 'Moto X' and an application installed on their device contains that information, it will appear in the search results and the user can click on that result to view the information. In case any of the installed apps do not contain the information related to the search query, iOS will search for other apps in the app store and then display the results from within those apps. To rank well in the SERPs and achieve high rankings, businesses started linking pages to mobile apps. For example, if someone searches for a keyword and the SERP result

3. already exists in your native app, it will automatically open that app and take the user to the exact location they were looking for. Currently, 40 percent of searches performed on smartphones return app-indexed results and take the user to the page in that native app. Deep links are now one of the most important ranking factors. Also Read: Cost to Develop an App like Roambi Analytics collaborative promotion For over a year now, I have been watching one app promoting another app. Every time I download an app, it shows a list of apps, usually with messages to try. I found that list on Go SMS Pro, ShareIt by Lenevo, TrueCaller, CloneIt, and several other mobile apps. best application development company in oman Among various applications, I found Go SMS Pro, very interesting. It is an SMS sending mobile application that offers a variety of attractive themes to customize. You can download those themes by paying a small amount or download apps and open them once to activate that theme. Extensive use of mobile-based social networks In the year 2016, social networks will be a center of attraction for app promotions. As you spend hours every day, you may have noticed mobile app ads and guess what? Most of the users like to follow that link to see what that app is about.

4. Social media platforms like Facebook, Twitter, Instagram and others will be the favorite destination for app promotion. App promotion via video will take over Marketers try different ways to attract customers to their apps and businesses. One of the forms that will rule in 2016 is video marketing. The games application is the best example to take into account. Please note that most of the major gaming apps show promotional videos of other apps to encourage users to download and try them. I recently saw a promotional video for the Couchgram app on Facebook. Mobile application development company in Kuwait They posted a video that compels me to visit the Play Store to at least know what this app is all about. The software does, however, offer some cutting-edge call security capabilities. Ending I have tried to highlight a few key points that represent the fact that mobile apps have changed the face of digital marketing. If you are a marketer then I hope these points will prove beneficial to you. Suggestions are welcome; don't forget to leave your valuable comments below. About The Author: Venkat Prasad Vadla is a digital marketing expert with over 3 years of precious experience and presently he is an SEO Executive at USM Business Systems. He is extremely passionate about making information seekers and quest lovers aware about digital marketing. You can follow Abhyudaya on Linkedin . Read more: Cost of on-demand e-learning App