Opim 5894 advanced project management airbus 3xx developing the world s largest jet
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OPIM 5894 Advanced Project management Airbus 3XX: developing the world’s Largest Jet. SURESH NAIR, Ph.D. Professor, School of Business University of Connecticut, Storrs, USA. http://users.business.uconn.edu/snair/opim5894.html. Airbus 3XX: developing the world’s Largest Commercial Jet.

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Opim 5894 advanced project management airbus 3xx developing the world s largest jet

OPIM 5894 Advanced Project managementAirbus 3XX: developing the world’s Largest Jet

SURESH NAIR, Ph.D.

Professor,

School of Business

University of Connecticut, Storrs, USA

http://users.business.uconn.edu/snair/opim5894.html


Airbus 3xx developing the world s largest commercial jet
Airbus 3XX: developing the world’s Largest Commercial Jet

Issues Raised

  • Basic economics of large projects

  • Large upfront expense ($13B) with uncertain returns

  • The complexity of estimating demand and revenue

  • Role of government as investors and customers

    Should Airbus launch this product?

Prof. Suresh Nair, University of Connecticut


Airbus 3xx developing the world s largest commercial jet1
Airbus 3XX: developing the world’s Largest Commercial Jet

Team Assignments – Team 1

  • Future of Air Transportation and possible Boeing response

    • Evaluate how air transportation is evolving – point to point vs. hub and spoke.

    • Resultant demand for VLAs

    • Analyze Boeing’s possible competitive response to A3XX

    • How would Airbus decisions and Boeing’s response change due to changes in fuel prices, euro value changes?

    • Should Airbus launch A3XX?

Prof. Suresh Nair, University of Connecticut


Airbus 3xx developing the world s largest commercial jet2
Airbus 3XX: developing the world’s Largest Commercial Jet

Team Assignments – Team 2

  • Break-even analysis

    • How many planes/year will Airbus have to sell to break-even?

    • Do they have the capacity to produce that many?

    • How sensitive is the B/E point to R&D and Operating Margin changes?

    • How does the B/E compare to B747 volumes?

Prof. Suresh Nair, University of Connecticut


Airbus 3xx developing the world s largest commercial jet3
Airbus 3XX: developing the world’s Largest Commercial Jet

Team Assignments – Team 3

  • Demand Projections

    • How many A3XX planes do you estimate Airbus be able to sell per year? Support your answer with quantitative and qualitative analysis

    • What are your assumptions?

    • How sensitive is your estimate to these assumptions? Be as specific as possible.

    • What explains the wide variation in forecast for VLA Passenger aircraft between Airbus (1235) and Boeing (330) in Exhibit 6 and 8?

Prof. Suresh Nair, University of Connecticut


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